• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnKartS

    Prompt Engineering for ChatGPT: Beginner to Advanced

    Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Large Language Modeling, Artificial Intelligence, Problem Solving, Technical Writing, Content Creation, Natural Language Processing, Productivity

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Simplilearn

    Requirement Gathering and Analysis with GenAI Training

    Skills you'll gain: Requirements Analysis, Generative AI, Functional Specification, Software Documentation, Prompt Engineering, User Requirements Documents, AI literacy, Software Design Documents, Process Optimization, Business Analysis Tools, Requirements Elicitation, Workflow Management, User Story, Prioritization, Requirements Management, Hugging Face, Language Interpretation, Translation, and Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Design, Compare and Analyze LLM Architectures

    Skills you'll gain: Diagram Design, Unified Modeling Language, Process Modeling, Model Deployment, Information Privacy, MLOps (Machine Learning Operations), Application Programming Interface (API), AI Product Strategy, Analysis, Data Pipelines, Cloud API, Feature Engineering, Cost Management, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Clemson University

    AI Receptive Software Development

    Skills you'll gain: Software Development Methodologies, Systems Development Life Cycle, Program Development, Software Engineering, Software Development, Requirements Analysis, Usability, Human Centered Design, User Research, Systems Development, User Experience Design, AI literacy, Software Development Tools, User Centered Design, AI Enablement, Artificial Intelligence, AI Integrations

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Find & Buy Premium Domain Names Cheaply - 2026

    Skills you'll gain: Brand Strategy, Brand Awareness, Entrepreneurship, Branding, Web Presence, Digital Assets, Selling Techniques, Brainstorming, Purchasing

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    Conecta de forma efectiva con los clientes de retail

    Skills you'll gain: Customer Complaint Resolution, Non-Verbal Communication, Verbal Communication Skills, Customer experience improvement, Client Services, Customer Service, Customer Inquiries, Insurance and Warranty Claims Processing, Service Improvement, Product Knowledge, Interpersonal Communications, Retail Store Operations, Verbal Strategic Communication, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Negotiation and Ethical Practices in Account Management

    Skills you'll gain: Solution Selling, Regulatory Compliance, Consultative Approaches, Consultative Selling, Negotiation, Sales Prospecting, Regulatory Requirements, Prospecting and Qualification, Selling Techniques, Data Ethics, Compliance Management, Regulation and Legal Compliance, Business Ethics, Ethical Standards And Conduct, Account Management, Account Strategy, Contract Negotiation, Responsible AI, Microsoft Copilot, Personally Identifiable Information

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    3ds Max Architecture: Model, Texture & Light

    Skills you'll gain: 3D Modeling, 3D Assets, Autodesk, Visualization (Computer Graphics), Computer Graphics, Computer Graphic Techniques, Graphical Tools, Image Quality

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Manage Customer Journeys in HubSpot

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Record Keeping, Data Entry, Journey Mapping, Data Management, Data Maintenance, Data Integrity

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Monetization Models To Boost Lifetime Customer Value (LTV)

    Skills you'll gain: Revenue Management, Upselling, Customer Retention, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Consumer Behaviour, Sustainable Business, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Unity: Design & Develop a Tower Defense Game

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Derivatives Trading & Risk Management

    Skills you'll gain: Derivatives, Futures Exchange, Financial Trading, Financial Market, Risk Modeling, Market Analysis, Risk Management, Financial Systems, Securities Trading, Capital Markets, Market Dynamics, Portfolio Risk, Risk Analysis, Risk Control, Technical Analysis, Risk Mitigation, International Finance, Market Trend, Investments, Finance

    Beginner · Specialization · 3 - 6 Months

1…332333334…478

In summary, here are 10 of our most popular product marketing courses

  • Prompt Engineering for ChatGPT: Beginner to Advanced: LearnKartS
  • Requirement Gathering and Analysis with GenAI Training: Simplilearn
  • Design, Compare and Analyze LLM Architectures: Coursera
  • AI Receptive Software Development: Clemson University
  • Find & Buy Premium Domain Names Cheaply - 2026: Alex Genadinik
  • Conecta de forma efectiva con los clientes de retail: UBITS
  • Negotiation and Ethical Practices in Account Management: Microsoft
  • 3ds Max Architecture: Model, Texture & Light: EDUCBA
  • Manage Customer Journeys in HubSpot: Coursera
  • Monetization Models To Boost Lifetime Customer Value (LTV): Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok