Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Spreadsheet Software, Financial Statements, Financial Statement Analysis, Excel Formulas, Microsoft Excel, Financial Analysis, Content Marketing, Balance Sheet, Profit and Loss (P&L) Management, Cash Flows, Registration, Web Servers
Beginner · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Marketing, Social Media, Collaborative Software, Social Media Content, Content Creation, Editing, Marketing Materials, Account Management
Beginner · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Analysis, Statistics, Quantitative Research, Business Analysis, Business Risk Management, Statistical Analysis, Data-Driven Decision-Making, Statistical Visualization, Statistical Methods, Microsoft Excel, Probability Distribution, Data Presentation, Influencing
Beginner · Course · 1 - 3 Months

American Psychological Association
Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Probability & Statistics, Probability Distribution, Statistical Methods, Quantitative Research, Statistical Inference, Sampling (Statistics), Statistical Analysis, Probability, Data Analysis
Beginner · Course · 1 - 3 Months

Università di Napoli Federico II
Skills you'll gain: Data Integration, Spatial Analysis, Geographic Information Systems, Tableau Software, Data Presentation, Data Visualization Software, Heat Maps, Data Manipulation, Interactive Data Visualization, Data Storytelling, Data Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Feasibility Studies, Market Opportunities, Growth Strategies, Business Development, Sales Presentation, Business Planning, Entrepreneurship, Business Strategies, Strategic Thinking, Competitive Analysis, Professional Networking, Business Analysis, Business Communication, Market Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Retail Management, Case Studies, Retail Store Operations, Competitive Analysis, Market Analysis, Market Intelligence, Business Strategy, Business Management, Organizational Strategy, Spatial Data Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Digital Transformation, Real Time Data, Data Strategy, Data Governance, Data Transformation, Business Transformation, Big Data, Business Intelligence, Google Cloud Platform, Analytics, Data-Driven Decision-Making, Data Management, Data Pipelines, Cloud Solutions, Data Storage
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Geospatial Information and Technology, Color Theory, Tree Maps, Data Storytelling, Heat Maps, Data Mapping, Text Mining, Unstructured Data, Network Analysis
Intermediate · Course · 1 - 3 Months

Packt
Skills you'll gain: Selling Techniques, Consultative Selling, Value Propositions, Business Strategies, Marketing Strategies, Thought Leadership, Branding, Client Services, Innovation, Target Audience, Intellectual Property, Communication, Content Creation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Collaborative Software, Data Sharing
Beginner · Guided Project · Less Than 2 Hours

DeepLearning.AI
Skills you'll gain: Embeddings, Retrieval-Augmented Generation, Vector Databases, Text Mining, Large Language Modeling, Performance Tuning
Beginner · Project · Less Than 2 Hours