• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Entdecke verschiedene Arten von Facebook Ads

    Skills you'll gain: Meta Ads Manager, Social Media Campaigns, Online Advertising, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Social Media, Advertising, Marketing Budgets

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create IoT Solutions in Microsoft Azure

    Skills you'll gain: Microsoft Azure, Internet Of Things, Cloud Development, Microsoft Development Tools, Data Storage Technologies, Cloud Storage, Data Storage, Microsoft Visual Studio, Dataflow, Network Routing

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Data Engineering: Pipelines, ETL, Hadoop

    Skills you'll gain: Data Pipelines, Apache Hadoop, Extract, Transform, Load, Dataflow, Data Transformation, Apache Hive, Data Strategy, Data-Driven Decision-Making, Big Data, Data Warehousing, Data Architecture, Apache Spark, Data Integration, Data Processing, Data Capture, Data Import/Export, Data Collection, Data Management, Data Analysis, Scalability

    ★ 4.7 (12) · Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Deep Learning with ANN in Python: Build & Optimize

    Skills you'll gain: Keras (Neural Network Library), Tensorflow, Artificial Neural Networks, Deep Learning, Model Training, Data Preprocessing, Model Optimization, Model Evaluation, Data Processing, Development Environment, Predictive Analytics, Software Installation

    ★ 4.6 (17) · Mixed · Course · 1 - 4 Weeks

  • A

    Adobe

    Adobe Ecommerce Foundation

    Skills you'll gain: Merchandising, E-Commerce, Web Applications, Business-To-Consumer, Scalability, Project Implementation, Order Management Systems, Business Technologies, Technology Solutions, Program Implementation, System Implementation, Product Knowledge, Value Propositions, Digital Transformation, Application Frameworks, Digital Content, Case Studies, Solution Delivery, Application Development, Growth Strategies

    ★ 4.3 (14) · Beginner · Specialization · 1 - 3 Months

  • P

    Pearson

    Hadoop and Spark Fundamentals

    Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Data Lakes, Analytics, Data Pipelines, Data Processing, Data Import/Export, Linux Commands, Linux, File Systems, Data Management, Distributed Computing, Command-Line Interface, Relational Databases, Software Installation, Java, C++ (Programming Language)

    Intermediate · Specialization · 1 - 4 Weeks

  • A

    Arizona State University

    Curiosity: A Necessary Ingredient for Successful Innovation

    Skills you'll gain: Curiosity, Design Thinking, Persona Development, Innovation, Customer Analysis, Target Audience, Creative Problem-Solving, Customer Insights, Market Research, Entrepreneurship, User Feedback, Customer Engagement, Problem Solving, Communication, Interviewing Skills

    ★ 4.8 (12) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer un compte de gestionnaire d'entreprise Facebook

    Skills you'll gain: Facebook, Meta Ads Manager, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, Security Controls, User Provisioning, Marketing Analytics, Online Advertising, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Predict Baby Weight with TensorFlow on AI Platform

    Skills you'll gain: Model Deployment, Model Training, Tensorflow, Applied Machine Learning, Distributed Computing, Google Cloud Platform, Predictive Modeling, Data Processing, Machine Learning, Predictive Analytics

    ★ 4.3 (8) · Advanced · Project · Less Than 2 Hours

  • C

    Coursera

    Diabetes Disease Detection with XG-Boost and Neural Networks

    Skills you'll gain: Artificial Neural Networks, Data Visualization, Exploratory Data Analysis, Scientific Visualization, Applied Machine Learning, Model Training, Classification Algorithms, Predictive Modeling, Deep Learning, Data Analysis, Predictive Analytics, Machine Learning Algorithms, Model Evaluation, Machine Learning, Diagnostic Tests, Python Programming

    ★ 4.9 (10) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Discovering BI: From Warehousing to Interactive Dashboards

    Skills you'll gain: Business Intelligence, Data Warehousing, Business Intelligence Software, Dashboard, Dashboard Creation, Databases, Data Analysis, Interactive Data Visualization, Data-Driven Decision-Making, Analysis, Data Visualization Software

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an Advertising Concept Testing Study in Qualtrics

    Skills you'll gain: Advertising Campaigns, Advertising, User Feedback, Marketing Materials, Business Research, Marketing, Market Research, Branding

    ★ 4.2 (6) · Intermediate · Guided Project · Less Than 2 Hours

1…337338339…492

In summary, here are 10 of our most popular marketing analytics courses

  • Entdecke verschiedene Arten von Facebook Ads: Coursera
  • Create IoT Solutions in Microsoft Azure: Coursera
  • Data Engineering: Pipelines, ETL, Hadoop: Coursera
  • Deep Learning with ANN in Python: Build & Optimize: EDUCBA
  • Adobe Ecommerce Foundation: Adobe
  • Hadoop and Spark Fundamentals: Pearson
  • Curiosity: A Necessary Ingredient for Successful Innovation: Arizona State University
  • Créer un compte de gestionnaire d'entreprise Facebook: Coursera
  • Predict Baby Weight with TensorFlow on AI Platform: Google Cloud
  • Diabetes Disease Detection with XG-Boost and Neural Networks: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok