Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Customer Support, Spreadsheet Software, Customer Service, Data Security, Data Management, Data Integrity, Invoicing, User Accounts, Editing
Beginner · Guided Project · Less Than 2 Hours

Northwestern University
Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media, Customer Engagement, Social Media Analytics, Customer Relationship Building, Marketing, Driving engagement, Professional Networking, Data-Driven Marketing, Digital Transformation, Target Market, Target Audience, Community Development, Peer Review
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Sales Enablement, Sales Management, Oral Expression, Customer Analysis, Sales Strategy, Marketing, Target Market, Marketing Effectiveness, Verbal Communication Skills, Sales Process, Sales, Business Transformation, Smart Goals, Selling Techniques, Return On Investment, Customer experience improvement, Process Development, Leadership, Agile Methodology, Organizational Structure
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Classification Algorithms, Analytical Skills, Data Analysis, Model Evaluation, Logistic Regression, Applied Machine Learning, Supervised Learning, Decision Tree Learning, Machine Learning Algorithms, Machine Learning Methods, Predictive Modeling, Feature Engineering, Fine-tuning, Model Training, Bayesian Statistics
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Health Informatics, Digital Transformation, Health Technology, Public Health, Health Disparities, Medical Privacy, Public Health and Disease Prevention, Health Systems, Health Care, Digital Analysis, Data Governance, Interoperability, Information Technology, Artificial Intelligence, Responsible AI
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Business Strategy, Business Management, Finance, People Management, Corporate Finance, Organizational Structure, Business Planning, Organizational Strategy, Strategic Thinking, Leadership and Management, Marketing, Go To Market Strategy, Branding, Decision Making
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Metadata Management, Data Sharing, Data Pipelines, Extract, Transform, Load, Google Cloud Platform, Data Migration, Data Warehousing, Data Infrastructure, Apache Airflow, Data Processing, Big Data, Data Import/Export, Data Storage, Data Management, IT Automation, Cloud Storage, Apache Spark, Automation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Customer Success Management, Crisis Management, Customer Relationship Building, Customer Retention, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Relationship Management, Customer Data Management, Account Strategy, Customer experience improvement, Performance Metric, Business Metrics, Key Performance Indicators (KPIs), Account Management, Stakeholder Engagement, Product Knowledge, Customer Insights, Incident Management, Business Management, Stakeholder Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Text Mining, Data Processing, Microsoft Azure, Cloud Storage, Database Development, Data Storage, Data Storage Technologies, Unstructured Data, Application Development
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Content Scheduling, Facebook, Social Media Management, Scheduling, Social Media Content, Social Media, Content Creation, Content Management Systems, Live Streaming, Digital Marketing Tools, Shared Media, Video Production
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: SQL, Report Writing, Data Cleansing, Analytics, Data Analysis, Data Manipulation, Data Wrangling, Analytical Skills, Prompt Engineering Tools, Business Analysis, Technical Communication
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Business Transformation, Data Strategy, Strategic Decision-Making, Digital Transformation, Storytelling, Presentations, Proposal Writing, Data Literacy, Persuasive Communication, Analytics, Data Visualization, Customer Insights, Microsoft PowerPoint, Influencing, Data Science, Customer Engagement, Stakeholder Engagement
Beginner · Course · 1 - 3 Months