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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    GenAI for Data Scientists

    Skills you'll gain: Generative AI, Responsible AI, AI literacy, Data Ethics, Data Quality, AI Integrations, Applied Machine Learning, Data Synthesis, Analysis, Machine Learning

    ★ 4.7 (12) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment Créer des Réponses Automatisées pour Facebook Ads

    Skills you'll gain: Meta Ads Manager, Advertising, Advertising Campaigns, Facebook, Marketing Automation, Campaign Planning, Marketing, Social Media, Social Media Marketing, Digital Marketing

    Intermediate · Guided Project · Less Than 2 Hours

  • P

    Packt

    Conversation Design for Chatbots & Voice Assistants

    Skills you'll gain: Persona (User Experience), User Interface (UI), Prompt Engineering, Interaction Design, Usability, User Experience Design, Responsible AI, Human Centered Design, Human Computer Interaction, Design Research, User Flows, Usability Testing, Context Management, Multimodal Prompts, User Research, Prototyping, Technical Communication, User Requirements Documents, Data Ethics, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

  • K

    Kennesaw State University

    Strategies for Planned Social Change with Jagdish Sheth

    Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Issue, Positive Behavior Support, Advertising, Change Management, Sustainability Standards, Influencing, Consumer Behaviour, Behavior Management, Marketing Psychology, Marketing Communications, Promotional Strategies, Marketing, Behavioral Management

    ★ 5 (7) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Discover all the features of ZOOM

    Skills you'll gain: Collaborative Software, User Accounts, Telecommuting, Virtual Environment, Communication, Business Communication, Public Speaking, Marketing Communications

    ★ 4 (8) · Intermediate · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Linear Regression & Predictive Modeling with SPSS

    Skills you'll gain: Data Visualization, Regression Analysis, Predictive Modeling, Financial Forecasting, Statistical Modeling, Forecasting, Financial Modeling, SPSS, Predictive Analytics, Risk Modeling, Data-Driven Decision-Making, Statistical Analysis, Analytics, Scatter Plots, SPSS (Software), Statistical Methods, Credit Risk, Statistics, Microsoft Excel, Model Evaluation

    ★ 5 (16) · Mixed · Course · 1 - 4 Weeks

  • S

    Sungkyunkwan University

    The Fundamental of Data-Driven Investment

    Skills you'll gain: Portfolio Management, Portfolio Risk, Investment Management, Investments, Performance Analysis, Risk Modeling, R Programming, R (Software), Time Series Analysis and Forecasting, Risk Analysis, Financial Analysis, Market Data, Financial Modeling, Financial Forecasting, Financial Data, Statistical Programming, Risk Management, Correlation Analysis, Regression Analysis, Data Manipulation

    ★ 4.4 (7) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Decoding AI: A Deep Dive into AI Models and Predictions

    Skills you'll gain: Generative AI, Model Evaluation, AI literacy, Data Ethics, Data Analysis, Model Training, Responsible AI, Data Literacy, Discussion Facilitation, Artificial Intelligence, Big Data, Predictive Modeling, Machine Learning, Social Impact

    ★ 4.8 (26) · Beginner · Course · 1 - 4 Weeks

  • L

    Logical Operations

    Excel: Data Analysis and Visualization Fundamentals

    Skills you'll gain: Data Presentation, Data Visualization, Microsoft Excel, Data Storytelling, Data Literacy, Data Visualization Software, Spreadsheet Software, Pivot Tables And Charts, Data Analysis, Data Science, Exploratory Data Analysis, Analysis, Productivity Software, Microsoft Office, Microsoft 365

    Mixed · Course · 1 - 4 Weeks

  • N

    Northeastern University

    AI Innovation in Healthcare

    Skills you'll gain: Generative AI, Large Language Modeling, Supervised Learning, Generative Model Architectures, Artificial Intelligence, Responsible AI, Machine Learning, Healthcare Industry Knowledge, AI literacy, Healthcare Ethics, Data Ethics, AI Personalization, Predictive Analytics, Health Informatics, Data Collection

    ★ 3.2 (6) · Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Equity Capital Markets: Analyze & Forecast IPOs

    Skills you'll gain: Equities, Capital Markets, Investment Banking, Business Valuation, Financial Modeling, Securities (Finance), Global Marketing, Market Share, Financial Reporting, Financial Forecasting, Financial Statement Analysis, Accounting, Financial Analysis, Market Dynamics, Forecasting, Financial Statements, International Finance, Financial Regulations, Cash Flows, Underwriting

    ★ 4.8 (18) · Mixed · Course · 1 - 3 Months

  • C

    Corporate Finance Institute

    Tableau Trading Dashboard

    Skills you'll gain: Tableau Software, Business Intelligence, Dashboard, Dashboard Creation, Technical Analysis, Plot (Graphics), Market Data, Statistical Visualization, Investment Banking, Tree Maps, Interactive Data Visualization, Data Visualization Software, Market Analysis, Data Analysis, Context Management, SQL

    ★ 4.7 (7) · Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • GenAI for Data Scientists: Coursera
  • Comment Créer des Réponses Automatisées pour Facebook Ads: Coursera
  • Conversation Design for Chatbots & Voice Assistants: Packt
  • Strategies for Planned Social Change with Jagdish Sheth: Kennesaw State University
  • Discover all the features of ZOOM: Coursera
  • Linear Regression & Predictive Modeling with SPSS: EDUCBA
  • The Fundamental of Data-Driven Investment: Sungkyunkwan University
  • Decoding AI: A Deep Dive into AI Models and Predictions: University of Michigan
  • Excel: Data Analysis and Visualization Fundamentals: Logical Operations
  • AI Innovation in Healthcare: Northeastern University

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Market (economics) (28)
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Social Media Marketing (9)
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