Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Data Visualization, Data Analysis, Diversity Equity and Inclusion Initiatives
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Sales Presentations, Enterprise Sales, Closing (Sales), Negotiation, Price Negotiation, Contract Negotiation, Inside Sales, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Sales Prospecting, Demand Generation
Mixed · Course · 3 - 6 Months

Skills you'll gain: Simulations, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Statistical Programming, Statistical Methods, Process Modeling, Statistical Analysis, Process Analysis, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Sales Strategy, Sales Process, Sales Enablement, Anthropic Claude, Sales, Sales Development, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Personalized Campaigns, Customer experience improvement, Customer experience strategy (CX), Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Creation, Content Scheduling, Shared Media, Social Media Content, Social Media Management, Social Media, Social Media Marketing, Scheduling, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Insights, Facebook, Data-Driven Marketing, Marketing Analytics, Target Audience, Marketing Strategies, Social Media Analytics, Market Research, Marketing, Social Media, Social Media Marketing, Digital Marketing Tools, Business
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Database Software, Databases, Database Management, SQL, Query Languages, Data Analysis, Data Science, Statistical Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Pandas (Python Package), Data Analysis, Data Manipulation, Time Series Analysis and Forecasting, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Model Training, Google Cloud Platform, Model Deployment, Applied Machine Learning, Predictive Modeling, Cloud Computing, Classification Algorithms, Cloud Deployment, Predictive Analytics
Intermediate · Project · Less Than 2 Hours
Coursera
Skills you'll gain: Simulation and Simulation Software, Engineering Analysis, Simulations, 3D Modeling, Mechanical Engineering, Engineering Design Process, Computer-Aided Design, Thermal Management, Numerical Analysis, Computational Thinking, Scientific Visualization, Software Design, Mechanics, Analytics, Physics, Differential Equations, Computer Systems
Intermediate · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: People Analytics, HR Tech, Applied Machine Learning, Deep Learning, Digital Transformation, Machine Learning Methods, Machine Learning, Human Resources, Artificial Neural Networks, Machine Learning Algorithms, Artificial Intelligence, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Excel Formulas, Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Data Validation, Data Analysis, Interactive Data Visualization, Productivity Software, Data Integrity, Microsoft Office, Microsoft 365
Mixed · Course · 1 - 4 Weeks