Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Canva (Software), Presentations, Organizational Structure, Diagram Design, Graphical Tools, Data Visualization, Graphic and Visual Design Software, Design Elements And Principles, Graphic and Visual Design, Graphic Design, Organizational Skills, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Responsible AI, AI Personalization, Sales Enablement, Sales Process, Sales Management, Sales Development, General Sales Practices, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement, AI Integrations, Large Language Modeling
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Microsoft Office, Document Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Retail Store Operations, Competitive Analysis, Business Strategy, Organizational Strategy, Strategic Thinking, Market Analysis, Organizational Structure, Case Studies, Business Strategies, Strategic Planning, Sustainable Business, Analysis, Organizational Development
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Tableau Software, Data Visualization, Dashboard Creation, Business Intelligence, Dashboard, Interactive Data Visualization, Data Presentation, Business Intelligence Software, Presentations, Data Storytelling, Business Analytics, Data Visualization Software, Data Analysis, Advanced Analytics, Revenue Forecasting, Trend Analysis, Spatial Data Analysis, Forecasting, Data Cleansing, Data Preprocessing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Content Scheduling, Digital Marketing Tools, Social Media Management, Social Media Content, Key Performance Indicators (KPIs), Social Media Analytics, Data-Driven Marketing, Digital Marketing Campaigns, Performance Metric, Business Metrics, Performance Measurement, Data Analysis, Content Development and Management, Content Optimization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Facebook, Driving engagement, Social Media Analytics, Social Media, Social Media Marketing, Target Audience, Instagram, Customer Insights, Advertising Campaigns, Advertising, Digital Advertising, Web Analytics, Social Work
Beginner · Guided Project · Less Than 2 Hours

Knowledge Accelerators
Skills you'll gain: Microsoft Copilot, Microsoft 365, Microsoft Teams, Microsoft Office, Data Visualization, Productivity Software, AI literacy, AI Enablement, Microsoft Excel, Artificial Intelligence, Technical Communication, Generative AI, Microsoft Word, Data Analysis Software, Microsoft PowerPoint, Generative AI Agents, Productivity, Excel Formulas, Data Analysis, Data Management
Intermediate · Course · 1 - 3 Months
Duke University
Skills you'll gain: Data-Driven Decision-Making, Logistic Regression, Statistical Modeling, Model Evaluation, Predictive Modeling, Regression Analysis, R Programming, Statistical Methods, Statistics, Predictive Analytics, Data Modeling, Probability & Statistics, Statistical Hypothesis Testing, Statistical Inference, Model Training, R (Software), Statistical Programming, Correlation Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Process Modeling, Digital Design, Design, Diagram Design, Graphic and Visual Design, Graphic and Visual Design Software, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Machine Learning Methods, Competitive Analysis, AI Enablement, Machine Learning, Applied Machine Learning, Responsible AI, Machine Learning Algorithms, Business Strategy, Data Ethics, Technology Strategies, Business Ethics, Organizational Strategy, Strategic Thinking, Market Analysis, Corporate Strategy, AI Integrations, Value Propositions, Business Analysis, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: AI literacy, Generative AI, Automation, Responsible AI, Journalism, Artificial Intelligence, Education and Training, Job Analysis, Marketing, Economics, Economics, Policy, and Social Studies, Analysis, Critical Thinking
Beginner · Course · 1 - 3 Months