Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Maryland, College Park
Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Campaign Planning, Marketing Strategies, Sales Presentation, Marketing, Visionary, Sales Presentations, Target Market, Personalized Campaigns, Lifelong Learning, Job Analysis, Presentations, Target Audience, Oral Expression, Personal Attributes, Professional Development, Business Writing, Verbal Communication Skills
Mixed · Course · 1 - 3 Months

Skills you'll gain: Presentations, Canva (Software), Marketing Design, Graphic Design, Graphical Tools, Graphic and Visual Design, Marketing Materials, Graphic and Visual Design Software, Marketing, User Accounts, Business
Intermediate · Guided Project · Less Than 2 Hours

Berklee
Skills you'll gain: Marketing Budgets, Marketing Planning, Performance Metric, Marketing Strategies, Performance Measurement, Marketing Strategy and Techniques, Marketing, Music Performance, Driving engagement, Sales Presentations, Goal Setting, Customer Engagement, Drive Engagement, Booking (Sales), Promotional Strategies, Event Marketing, Proposal Writing, Professional Networking, Music, Talent Management
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Brand Strategy, Market Research, Branding, Target Audience, Target Market, Social Media, Driving engagement, Social Media Marketing, Competitive Analysis, Web Presence, Market Analysis, Marketing, Brand Management, Customer Engagement, Drive Engagement, Social Media Strategy, Integrated Marketing Communications, Newsletters, Performing Arts, Entrepreneurship
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Interviewing Skills, Search Engine Optimization, Generative Engine Optimization (GEO), Oral Expression, Marketing, Decision Making, Web Analytics and SEO, Digital Marketing, Keyword Research, Marketing Analytics, Verbal Communication Skills, Strategic Decision-Making, Data-Driven Decision-Making, Performance Analysis
Intermediate · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media Content, Social Media Marketing, Content Marketing, Goal Setting, Driving engagement, Social Media Strategy, Social Media, Marketing, Writing, Business Strategy
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Design, Consumer Behaviour, Market Trend, Customer Analysis, Forecasting, Analysis, Product Testing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Value Propositions, Oral Expression, Emotional Intelligence, Empathy & Emotional Intelligence, Business Planning, Verbal Communication Skills, Target Market, Productivity, Financial Statements, Financial Acumen, User Research, Marketing, Microsoft Excel, Marketing Strategies, Financial Analysis, Customer Acquisition Management, Market Research, Social Media Strategy, Digital Marketing, Data Visualization
Beginner · Specialization · 3 - 6 Months

Simplilearn
Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Marketing, Data-Driven Decision-Making, Return On Investment, Digital Analysis, Analytics, Heat Maps, Customer Engagement
Beginner · Course · 1 - 4 Weeks

University of California, Santa Cruz
Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Communication Strategies, Social Media, Web Design and Development, Web Analytics and SEO, Marketing, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Brand Strategy
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Financial Analysis, Case Studies, New Business Development, Entrepreneurship, Financial Statements, Marketing Planning, Human Resources Management and Planning, Human Capital, Human Resources, Marketing Strategies, Marketing, Strategic Marketing, Competitive Analysis, Business Development, Growth Strategies, Ideation, Business Analysis, Business Management, Business Administration, Organizational Structure
Beginner · Course · 1 - 4 Weeks