Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Dashboard Creation, Dashboard, Data Preprocessing, Interactive Data Visualization, Data Visualization Software, Real Time Data, Data Analysis, Application Programming Interface (API), No-Code Development, JSON, Javascript
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Data-Driven Decision-Making, Microsoft Excel, Data Storytelling, Data Visualization, Excel Formulas, Data Analysis, Statistical Reporting, Data Presentation, Customer Analysis, Spreadsheet Software, Case Studies, Descriptive Analytics, Research Reports, Statistical Analysis, Performance Analysis, Descriptive Statistics, Google Sheets
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: ChatGPT, Responsible AI, Technical Consulting, Data Ethics, Consulting, Business Consulting, Generative AI, Business Reporting, Client Services, Business Process Automation, Ethical Standards And Conduct, Data Analysis Software, Data Analysis, Report Writing, Innovation
Beginner · Course · 1 - 4 Weeks

Minnesota State University, Mankato
Skills you'll gain: Branding, Brand Loyalty, Brand Awareness, Brand Strategy, Marketing Psychology, Brand Marketing, Brand Management, Strategic Marketing, Psychology, Marketing Strategies, Marketing, Expectation Management, Marketing Planning, Marketing Strategy and Techniques
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Presentations, Microsoft PowerPoint, Oral Expression, Public Speaking, Verbal Communication Skills, Virtual Teams, Target Audience, Productivity Software, Microsoft Office, Communication, Persuasive Communication, Discussion Facilitation, Communication Strategies, Storytelling, Data Storytelling, Business Communication, Planning, Composure, Organizational Skills, Data Analysis
Mixed · Course · 1 - 3 Months
Skills you'll gain: Interviewing Skills, Management Training And Development, Job Analysis, People Analytics, Data-Driven Decision-Making, Recruitment, Organizational Effectiveness, Talent Recruitment, Team Performance Management, Diversity Training, Workplace inclusivity, Diversity and Inclusion, Recruitment Strategies, Talent Acquisition, Performance Measurement, Decision Making, Communication
Beginner · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Financial Analysis, Risk Analysis, Competitive Analysis, Market Analysis, Business Strategy, Growth Strategies, Business Strategies, Business Analysis, Analysis, Business Risk Management, Case Studies
Beginner · Course · 1 - 3 Months

Institut Mines-Télécom
Skills you'll gain: Digital Transformation, Data Management, Data Strategy, Data Modeling, Data Quality, General Data Protection Regulation (GDPR), Business Transformation, Data Governance, Business Intelligence, Data-Driven Decision-Making, Data Analysis, Data Literacy, Big Data, Regulation and Legal Compliance, Information Privacy, Data Visualization, Business Strategy, Artificial Intelligence
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Software As A Service, Customer Retention, Business Modeling, Customer experience strategy (CX), Customer Relationship Management, Customer Relationship Building, Customer Engagement, Business Transformation, Technology Strategies, Revenue Management, Growth Strategies, Service Level Agreement, Cloud Services, Platform As A Service (PaaS), Vendor Contracts, Technology Solutions, Infrastructure As A Service (IaaS)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Structures, Problem Solving, Python Programming, Algorithms, Data Manipulation, Computational Thinking, Programming Principles, Data Processing, Data Dictionary, Computer Programming, Operations, Data Analysis, Analysis, Arithmetic
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Outbound Calls, Operational Efficiency, AI Workflows, Agentic Workflows, Generative AI Agents, Workflow Management, Customer Service, AI Integrations, Automation, Prompt Engineering, Systems Integration, Customer Communications Management
Beginner · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Professional Networking, Data Science, Artificial Intelligence and Machine Learning (AI/ML), Web Presence, Recruitment, Events and Conferences, Relationship Building, Job Analysis, Writing, Portfolio Management, Branding
Beginner · Course · 1 - 4 Weeks