Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Johns Hopkins University
Skills you'll gain: Health Policy, Data Presentation, Data Quality, Data Literacy, Public Health, Health Equity, Health Care, Policy Development, Health Disparities, Data Strategy, Public Health and Disease Prevention, Policy Analysis, Data-Driven Decision-Making, Data Collection, Data Analysis, Data Management, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Natural Language Processing, Data Ethics, Responsible AI, Text Mining, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Time Series Analysis and Forecasting, Data Analysis, Machine Learning, Unstructured Data, Data Cleansing, Data Processing, Applied Machine Learning, Deep Learning, Unified Modeling Language, Machine Learning Algorithms
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Amazon Redshift, Amazon Web Services, SQL, Data Warehousing, Cloud Services, Data Management, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Image Analysis, Data Analysis Software, Data Analysis, Scientific Visualization, Histogram, Analysis, Exploratory Data Analysis, Software Installation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Interactive Data Visualization, Data Transformation, Data Presentation, Data Visualization Software, Business Intelligence, Data Analysis, Extract, Transform, Load, Exploratory Data Analysis, Pandas (Python Package), Data Collection, Data Pipelines, Jupyter, Virtual Environment, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Packt
Skills you'll gain: Governance, People Management, Team Building, Team Management, Relationship Management, Financial Management, Business Leadership, Leadership Development, Organizational Leadership, Personal Development, Overcoming Obstacles, Leadership, Entrepreneurship, Resilience, Innovation, Entrepreneurial Finance, Business Strategy, Culture Transformation, Business Operations, Growth Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Deep Learning, Artificial Neural Networks, Python Programming, Text Mining, Machine Learning Methods
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Drive Engagement, Social Media Strategy, Content Creation
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, Data Analysis, Data Presentation, Statistical Analysis, Team Management, Data-Driven Decision-Making, Data Strategy, Statistical Inference, Communication, Communication Strategies
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Constructive Feedback, Client Services, Verbal Communication Skills, Expectation Management, Video Editing, Video Production, Relationship Building, Relationship Management, Professional Networking, Customer Relationship Building, Sales Prospecting, Adaptability
Mixed · Course · 1 - 4 Weeks

Case Western Reserve University
Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Analysis, Descriptive Statistics, Box Plots, Statistical Modeling, R Programming, Plot (Graphics), Rmarkdown, Data Analysis, Data Cleansing, Statistical Methods, Ggplot2, Simulations
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Governance, Talent Management, Competitive Analysis, Sales Operations, Sales Management, Sales Strategy, Sales, Market Share, Sales Enablement, Organizational Structure, Workforce Planning, Performance Improvement, Performance Measurement, Operational Excellence, Talent Acquisition, Strategic Marketing, Compensation Strategy, Brand Strategy, Revenue Management, Disaster Recovery
Mixed · Course · 1 - 4 Weeks