Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Digital Brand Strategy, Digital Marketing, Digital Marketing Campaigns, Strategic Marketing, Marketing Planning, Marketing Analytics, Sales Strategy, Consumer Behaviour, Brand Awareness, Brand Management, Drive Engagement, Branding, Performance Measurement, A/B Testing, Community Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Customer Service, Team Building, Team Oriented, Customer Engagement, Customer Complaint Resolution
Intermediate · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Health Informatics, Digital Transformation, Health Technology, Public Health, Health Disparities, Medical Privacy, Public Health and Disease Prevention, Health Systems, Health Care, Digital Analysis, Data Governance, Interoperability, Information Technology, Artificial Intelligence, Responsible AI
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Visualization, Data Visualization Software, Empathy, Tableau Software, Data Presentation, Risk Analysis, Data-Driven Decision-Making, Data Analysis, Risk Management, Empathy & Emotional Intelligence, Stakeholder Analysis, Business Risk Management, Human Centered Design, Decision Making, User Research, Risk Control, Behavioral Economics, Diversity and Inclusion, Psychology
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Power BI, Dashboard Creation, Dashboard, Collaborative Software, Collaboration, Data Sharing, Microsoft Power Platform, Microsoft Excel, Business Intelligence, Microsoft 365, Interactive Data Visualization, Microsoft PowerPoint, Data Analysis Software, Performance Tuning, Data Analysis
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Customer Retention, Customer Analysis, Customer experience improvement, Customer Support, Data Analysis, Predictive Modeling, Operational Analysis, Operational Efficiency, AI literacy, Anomaly Detection, Network Monitoring, AI Integrations, Digital Transformation
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Matplotlib, File I/O, NumPy, Plot (Graphics), Pandas (Python Package), Data Structures, Data Visualization Software, Data Analysis, Python Programming, Data Wrangling, Data Processing, Data Manipulation, Data Import/Export, Computer Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Scheduling, Social Media Management, Social Media Content, Social Media, Social Media Marketing, Content Development and Management, Calendar Management, Scheduling, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Artificial Neural Networks, Data Visualization, Exploratory Data Analysis, Scientific Visualization, Applied Machine Learning, Model Training, Classification Algorithms, Predictive Modeling, Deep Learning, Data Analysis, Predictive Analytics, Machine Learning Algorithms, Model Evaluation, Machine Learning, Diagnostic Tests, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Dashboard, Social Media Management, Business Management, Social Media, Account Management, User Accounts, Social Media Marketing, Identity and Access Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Financial Forecasting, Supervised Learning, Variance Analysis, Forecasting, Financial Data, Applied Machine Learning, Risk Modeling, Predictive Analytics, Predictive Modeling, Budgeting, Financial Modeling, Model Evaluation, Credit Risk, Revenue Forecasting, Cost Management, Data-Driven Decision-Making, Financial Analysis, Operating Budget, Risk Analysis, Data Pipelines
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Pinterest, Shared Media, Professional Networking, Visual Storytelling, Organizational Skills, User Accounts, Social Media, Collaboration, Project Portfolio Management, Brainstorming, Ideation, Driving engagement, Research
Beginner · Guided Project · Less Than 2 Hours