• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Track & Optimize AI Traffic Flow

    Skills you'll gain: Conversion Funnel Analysis, Generative Engine Optimization (GEO), Marketing Analytics, Data-Driven Marketing, Digital Analysis, Content Optimization, Web Analytics, Google Gemini, Data Storytelling, Data Analysis, User Flows, ChatGPT, Analytics, LLM Application, Data-Driven Decision-Making, Process Analysis, Dashboard Creation, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Modelos de Atribuição

    Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Conversion Funnel Analysis, Sales Strategy, Data-Driven Marketing, Journey Mapping, Big Data, Communication Strategies, Business Strategy, Cross-Channel Marketing, Data Quality, Analytics, Advanced Analytics, Data Management, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment augmenter vos abonnés twitter

    Skills you'll gain: Drive Engagement, Driving engagement, Social Media Marketing, Social Media, Social Media Management, Customer Engagement, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Python: Logistic Regression & Supervised ML

    Skills you'll gain: Model Evaluation, Feature Engineering, Supervised Learning, Exploratory Data Analysis, Classification Algorithms, Machine Learning Algorithms, Applied Machine Learning, Model Deployment, Decision Tree Learning, Logistic Regression, Data Analysis, Data Preprocessing, Pandas (Python Package), NumPy

    ★ 4.4 (17) · Mixed · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    2026 ChatGPT For Memorable Brand Storytelling

    Skills you'll gain: Content Performance Analysis, Storytelling, Performance Measurement, Corporate Communications, Content Creation, ChatGPT, Brand Strategy, Copywriting, Driving engagement, Brand Marketing, Branding, Responsible AI, AI powered creativity, Prompt Engineering, Value Propositions, Brainstorming, Empathy & Emotional Intelligence

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Creating Date-Partitioned Tables in BigQuery

    Skills you'll gain: Query Languages, Database Design, Data Processing, Database Management, SQL, Google Cloud Platform, Databases, Performance Tuning, Google Analytics

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    How to Create and Edit Pinterest Accounts

    Skills you'll gain: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    RFIs: Streamline Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Market Research, Data-Driven Decision-Making, Analysis, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Glasgow

    Shaping the Next Innovation Opportunity - SBL 2

    Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Strategic Thinking, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies

    ★ 5 (6) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    TikTok Community: Engage & Build

    Skills you'll gain: TikTok, Driving engagement, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Social Media Content, Social Media Marketing, Community Development, Brand Loyalty

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    كيفية استعمال سيرفي مونكي

    Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media

    Beginner · Guided Project · Less Than 2 Hours

  • E

    Edureka

    AI-Powered Decision Intelligence

    Skills you'll gain: Decision Intelligence, Responsible AI, Generative AI Agents, Predictive Modeling, Agentic Workflows, Decision Support Systems, Business Intelligence, Data-Driven Decision-Making, Strategic Decision-Making, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Data Storytelling, Predictive Analytics, Machine Learning, Scikit Learn (Machine Learning Library), Data Security, Text Mining

    Intermediate · Specialization · 1 - 3 Months

1…368369370…492

In summary, here are 10 of our most popular marketing analytics courses

  • Track & Optimize AI Traffic Flow: Coursera
  • Modelos de Atribuição: Fundação Instituto de Administração
  • Comment augmenter vos abonnés twitter: Coursera
  • Python: Logistic Regression & Supervised ML: EDUCBA
  • 2026 ChatGPT For Memorable Brand Storytelling: Alex Genadinik
  • Creating Date-Partitioned Tables in BigQuery: Google Cloud
  • How to Create and Edit Pinterest Accounts: Coursera
  • RFIs: Streamline Supplier Selection: Coursera
  • Shaping the Next Innovation Opportunity - SBL 2: University of Glasgow
  • TikTok Community: Engage & Build: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok