Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Conversion Funnel Analysis, Generative Engine Optimization (GEO), Marketing Analytics, Data-Driven Marketing, Digital Analysis, Content Optimization, Web Analytics, Google Gemini, Data Storytelling, Data Analysis, User Flows, ChatGPT, Analytics, LLM Application, Data-Driven Decision-Making, Process Analysis, Dashboard Creation, Performance Metric
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Conversion Funnel Analysis, Sales Strategy, Data-Driven Marketing, Journey Mapping, Big Data, Communication Strategies, Business Strategy, Cross-Channel Marketing, Data Quality, Analytics, Advanced Analytics, Data Management, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Drive Engagement, Driving engagement, Social Media Marketing, Social Media, Social Media Management, Customer Engagement, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Feature Engineering, Supervised Learning, Exploratory Data Analysis, Classification Algorithms, Machine Learning Algorithms, Applied Machine Learning, Model Deployment, Decision Tree Learning, Logistic Regression, Data Analysis, Data Preprocessing, Pandas (Python Package), NumPy
★ 4.4 (17) · Mixed · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Content Performance Analysis, Storytelling, Performance Measurement, Corporate Communications, Content Creation, ChatGPT, Brand Strategy, Copywriting, Driving engagement, Brand Marketing, Branding, Responsible AI, AI powered creativity, Prompt Engineering, Value Propositions, Brainstorming, Empathy & Emotional Intelligence
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Query Languages, Database Design, Data Processing, Database Management, SQL, Google Cloud Platform, Databases, Performance Tuning, Google Analytics
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Strategic Sourcing, Supplier Management, Supplier Performance Management, Supplier Relationship Management, Procurement, Market Intelligence, Market Research, Data-Driven Decision-Making, Analysis, Decision Making
Beginner · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Strategic Leadership, Business Leadership, Leadership Development, Organizational Leadership, Leadership, Leadership and Management, Strategic Thinking, Business Transformation, Strategic Decision-Making, Organizational Change, Innovation, Market Research, Corporate Strategy, Competitive Analysis, Business Strategy, Digital Transformation, Business, Business Management, Business Planning, Growth Strategies
★ 5 (6) · Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: TikTok, Driving engagement, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Social Media Content, Social Media Marketing, Community Development, Brand Loyalty
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media
Beginner · Guided Project · Less Than 2 Hours

Edureka
Skills you'll gain: Decision Intelligence, Responsible AI, Generative AI Agents, Predictive Modeling, Agentic Workflows, Decision Support Systems, Business Intelligence, Data-Driven Decision-Making, Strategic Decision-Making, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Data Storytelling, Predictive Analytics, Machine Learning, Scikit Learn (Machine Learning Library), Data Security, Text Mining
Intermediate · Specialization · 1 - 3 Months