Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Alex Genadinik
Skills you'll gain: ChatGPT, Customer Service, Personalized Service, AI Enablement, Customer Support, AI Personalization, Prompt Engineering, Customer Inquiries, Generative AI Agents, Customer experience improvement, AI Integrations, Customer experience strategy (CX), Generative AI, Product Support, System Configuration
Mixed · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Responsible AI, AI Enablement, Decision Intelligence, AI Product Strategy, Data Strategy, Data-Driven Decision-Making, Strategic Decision-Making, Digital Transformation, Data Management, Technology Strategies, Strategic Leadership, Strategic Thinking, Business Transformation, Business Strategy, Cloud Services, Project Management, Data Governance, Artificial Intelligence, Business, Business Process Improvement
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Team Oriented, Team Performance Management, Team Building, OpenAI, AI literacy, Agile Software Development, Agile Product Development, Generative AI, Decision Intelligence, Risking, Generative Model Architectures, AI Integrations, AI powered creativity, Analytics, AI Security, Big Data, AI Product Strategy, Coaching, Business, Research
★ 4.6 (18) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Data-Driven Marketing, Marketing Budgets, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Marketing Strategies, Target Audience, Data-Driven Decision-Making, Data Transformation, Growth Strategies
Beginner · Course · 1 - 4 Weeks

STARWEAVER
Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Application Design, Artificial Intelligence, Context Engineering, Test Case, Process Optimization, Performance Tuning, Program Evaluation, Debugging
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Salesforce, Salesforce Development, Customer Relationship Management (CRM) Software, Customer Relationship Management, Data Security, Security Controls, Information Systems Security, No-Code Development, Automation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Acceptance Testing (UAT), Product Requirements, LLM Application, User Requirements Documents, Acceptance Testing, AI Product Strategy, Large Language Modeling, User Story, Verification And Validation, Test Planning, Functional Requirement, Functional Testing, Business Requirements, Requirements Analysis, Key Performance Indicators (KPIs), Prioritization
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Figma (Design Software), Interactive Design, Animations, Responsive Web Design, Prototyping, UI Components, Interaction Design, User Experience, User Interface and User Experience (UI/UX) Design, User Experience Design, User Flows, Collaborative Software, Data Sharing, Design Reviews, Design Software, Design, Style Guides
Mixed · Course · 1 - 3 Months

Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer Insights, Customer Analysis, Data Sharing, Business Communication
Beginner · Guided Project · Less Than 2 Hours

The Hong Kong University of Science and Technology
Skills you'll gain: Bayesian Statistics, Analysis, Computer Science
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Timelines, Design, Graphic Design, File Management, Collaborative Software, Data Management
★ 4.3 (6) · Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Brand Marketing, Brand Strategy, Marketing Effectiveness, Branding, Marketing Planning, Strategic Marketing, Brand Management, Marketing Strategies, Business Priorities, Campaign Management, Market Share, Marketing Analytics, Strategic Planning, Key Performance Indicators (KPIs), Case Studies, Stakeholder Communications
Intermediate · Course · 1 - 4 Weeks