Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Jupyter, Timelines, Microsoft Excel, Spreadsheet Software, Project Schedules, Data Import/Export, Python Programming, Email Automation, Data Literacy, Data Structures, Data Analysis, Data Manipulation
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Datamaps, Interactive Data Visualization, Data Visualization, Data Visualization Software, Statistical Visualization, Data Storytelling, Plot (Graphics), Data Access, Correlation Analysis, Exploratory Data Analysis, Data Preprocessing, Data Science, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Content Scheduling, Target Market, Social Media, Social Media Marketing, Social Media Content, Advertising, Paid media, Social Media Analytics, Growth Strategies, Business
Beginner · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: ChatGPT, Search Engine Optimization, Keyword Research, Content Optimization, Web Analytics and SEO, Content Development and Management, Token Optimization, Content Creation, Personalized Campaigns, Web Content, Competitive Analysis, Generative AI, Content Strategy, Content Performance Analysis, Campaign Planning, Content Management, Auditing
Beginner · Course · 1 - 3 Months

Skills you'll gain: User Feedback, Customer Insights, Customer experience improvement, Analysis, Social Media, Business, Account Management, Marketing Communications
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Customer Service, Customer experience improvement, Customer Engagement, Customer Analysis, Customer Retention, Facebook, Customer Insights, Goal Setting, Google Sheets, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Validation, Data Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Digital Advertising, Marketing, Social Media, Budget Management, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Wrangling, Data Transformation, Data Pipelines, Extract, Transform, Load, Cloud Engineering, Google Cloud Platform, Data Integration, Cloud Development, Cloud-Based Integration, Data Analysis, Database Administration, Data Management
Beginner · Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality, Sample Size Determination
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Data Visualization Software, Data Presentation, Graphing, User Accounts, Graphic Design, Data Analysis, Business Analytics, Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours