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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • F

    Fundação Instituto de Administração

    Modelos de Atribuição

    Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Data Modeling, Conversion Funnel Analysis, Sales Strategy, Data-Driven Marketing, Journey Mapping, Big Data, Communication Strategies, Business Strategy, Cross-Channel Marketing, Data Quality, Analytics, Advanced Analytics, Data Management, Consumer Behaviour

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Facebook Storytelling: Write Compelling Stories

    Skills you'll gain: Writing, Storytelling, Copywriting, Persuasive Communication, Facebook, Writing and Editing, Content Creation, Social Media Content, Social Media, Drive Engagement, AI powered creativity

    Beginner · Course · 1 - 4 Weeks

  • P

    Pearson

    Hadoop and Spark Fundamentals: Unit 1

    Skills you'll gain: Apache Spark, Apache Hadoop, Data Lakes, Big Data, Linux Commands, Linux, File Systems, Data Management, Command-Line Interface, Data Processing, Software Installation, Distributed Computing, Scalability, System Configuration

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidades Anáhuac

    Ciencia de Datos e IA : De los Fundamentos a la Práctica

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Cleansing, Time Series Analysis and Forecasting, Database Management, Artificial Neural Networks, SQL, Predictive Analytics, Databases, Model Training, Keras (Neural Network Library), Deep Learning, Applied Machine Learning, Data Quality, Tensorflow, Statistical Modeling, Data Modeling, Data Visualization Software, Forecasting, Convolutional Neural Networks

    ★ 3 (8) · Intermediate · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Empathy, Data, and Risk

    Skills you'll gain: Data Visualization, Data Visualization Software, Empathy, Data Storytelling, Tableau Software, Risk Analysis, Data-Driven Decision-Making, Data Analysis, Risk Management, Empathy & Emotional Intelligence, Stakeholder Analysis, Business Risk Management, Human Centered Design, Decision Making, User Research, Risk Control, Diversity and Inclusion, Psychology

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Apply Professional Video Editing Workflows in Premiere Pro

    Skills you'll gain: Adobe Premiere, Video Production, Photo/Video Production and Technology, Video Editing, Motion Graphics, Post-Production, Visual Storytelling, Videography, Graphic Design, Design Elements And Principles, Editing, Graphical Tools, Image Analysis, Color Matching, Content Creation, Music, Graphic and Visual Design, Fine-tuning

    ★ 3.3 (6) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Project Management in Basecamp: Make a project plan

    Skills you'll gain: Project Management Software, Project Coordination, Project Schedules, Project Management, Agile Project Management, Document Management, File Management, Collaborative Software, Waterfall Methodology, Backlogs, Resource Management, Kanban Principles, Prioritization, Internal Communications

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Vue d’ensemble sur la visualisation de données avec Canva

    Skills you'll gain: Data Visualization, Data Visualization Software, Data Presentation, Graphing, User Accounts, Graphic Design, Data Analysis, Business Analytics, Analytics

    Beginner · Guided Project · Less Than 2 Hours

  • K

    Knowledge Accelerators

    Change Management Fundamentals: ADKAR for Beginners

    Skills you'll gain: Change Management, Organizational Change, Business Transformation, Culture Transformation, People Management, Communication Strategies, Organizational Leadership, Strategic Communication, Performance Metric, Learning Theory, Leadership Development, Team Leadership, Adaptability, Influencing, Stakeholder Management, Process Improvement, Employee Engagement, Stakeholder Engagement, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • J

    John Wiley & Sons

    Partnership Strategy for Growth: The Partnership Economy

    Skills you'll gain: Strategic Partnership, Business Development, Growth Strategies, New Business Development, Loyalty Programs, Professional Networking, Conversion Funnel Analysis, Relationship Building, Business Relationship Management, Customer Relationship Building, Collaboration, Driving engagement, Customer Engagement, Cross-Functional Collaboration, Marketing, Business Solutions, Revenue Management, Business Planning, Business, Business Communication

    Intermediate · Course · 3 - 6 Months

  • C

    Coursera

    Launch Viral Challenges

    Skills you'll gain: TikTok, Performance Reporting, Social Media Campaigns, Social Media Strategy, Social Media Marketing, Social Media Content, Social Media, Social Media Management, Performance Analysis, Content Performance Analysis, Social Media Analytics, Marketing Effectiveness, Driving engagement, Marketing Strategies, Digital Media Strategy, Performance Measurement, Campaign Planning, Campaign Management, Content Strategy, Influencing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Plan and Score Content

    Skills you'll gain: Content Performance Analysis, Content Marketing, Content Strategy, Content Optimization, Data-Driven Marketing, Content Development and Management, Marketing Effectiveness, Content Scheduling, Strategic Prioritization, Business Priorities, Target Audience, Marketing Planning, Content Creation, Prioritization, Persona Development, Performance Measurement, Data-Driven Decision-Making, Content Management, Target Market, Web Analytics

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Modelos de Atribuição: Fundação Instituto de Administração
  • Facebook Storytelling: Write Compelling Stories: Coursera
  • Hadoop and Spark Fundamentals: Unit 1: Pearson
  • Ciencia de Datos e IA : De los Fundamentos a la Práctica: Universidades Anáhuac
  • Empathy, Data, and Risk: University of Illinois Urbana-Champaign
  • Apply Professional Video Editing Workflows in Premiere Pro: EDUCBA
  • Project Management in Basecamp: Make a project plan: Coursera
  • Vue d’ensemble sur la visualisation de données avec Canva: Coursera
  • Change Management Fundamentals: ADKAR for Beginners: Knowledge Accelerators
  • Partnership Strategy for Growth: The Partnership Economy: John Wiley & Sons

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