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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Integrate Search in Applications using Vertex AI Agent Builder

    Skills you'll gain: Web Analytics and SEO, AI Integrations, Generative AI Agents, Analytics, Data Store, Frontend Integration, System Configuration

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Create Viral Content: Track & Revise

    Skills you'll gain: Content Optimization, Driving engagement, Content Creation, Video Production, Performance Analysis, Social Media Management, Social Media Content, Content Development and Management, Digital Publishing, Video Editing, Performance Measurement, Post-Production, Branding, Graphic and Visual Design Software, Performance Improvement, Graphic and Visual Design, Key Performance Indicators (KPIs), Workflow Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Illinois Urbana-Champaign

    Healthcare Business Strategy and New Venture Design

    Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Health Care Procedure and Regulation, Innovation, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, Law, Regulation, and Compliance, New Business Development, New Product Development, Product Development, Team Management, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Systems

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • D

    Duke University

    Data Visualization and Modeling in Python

    Skills you'll gain: Matplotlib, Plot (Graphics), Data Visualization, Predictive Modeling, Scientific Visualization, Pandas (Python Package), Data Visualization Software, Predictive Analytics, Statistical Visualization, Data Presentation, Data Manipulation, Data Wrangling, Regression Analysis, Data Analysis, Data Cleansing, Data Science, Applied Machine Learning, Machine Learning Algorithms, Model Evaluation, Statistical Inference

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    تتبع إجراءات زبائن الموقع باستخدام فيسبوك بيكسل

    Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Insights, Social Media Analytics, Customer Analysis, Web Presence, User Accounts, Social Media

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    How to integrate apps on Canva

    Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Graphic and Visual Design, Content Creation, Content Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Optimiza tu cuenta de negocio en Instagram

    Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Content, Content Scheduling, Social Media Marketing, Facebook, Social Media Strategy, Target Audience, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Market Research: Design Impactful Surveys

    Skills you'll gain: Surveys, Market Research, Customer Insights, Data-Driven Marketing, Marketing, Customer Analysis, User Research, Research Methodologies, Market Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Visualize and Correlate Data

    Skills you'll gain: Marketing Analytics, Dashboard Creation, Marketing Budgets, Dashboard, Data-Driven Marketing, Regression Analysis, Marketing Effectiveness, Data-Driven Decision-Making, Statistical Reporting, Data Literacy, Analytics, Statistical Analysis, Statistical Methods, Marketing Strategies, Data Presentation, Data Analysis, Return On Investment, Data Visualization, Data Storytelling, Budgeting

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Using BigQuery Machine Learning for inference

    Skills you'll gain: Data Analysis, Analytics, Big Data, Applied Machine Learning, Model Training, Google Cloud Platform, Machine Learning Algorithms, Machine Learning, SQL

    Beginner · Course · 1 - 4 Weeks

  • U

    Università di Napoli Federico II

    Machine Learning e Data Mining in R

    Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Machine Learning Methods, Statistical Machine Learning, Artificial Neural Networks, Applied Machine Learning, Transfer Learning, Machine Learning, Machine Learning Algorithms, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Manipulation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Introdução ao Workforce Management

    Skills you'll gain: Workforce Management, Workforce Planning, Human Resource Strategy, Human Resource Management, Human Resources Management and Planning, Workforce Development, Human Resources, HR Tech, People Analytics, Data-Driven Decision-Making, Program Implementation, Agile Methodology, Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Integrate Search in Applications using Vertex AI Agent Builder: Google Cloud
  • Create Viral Content: Track & Revise: Coursera
  • Healthcare Business Strategy and New Venture Design: University of Illinois Urbana-Champaign
  • Data Visualization and Modeling in Python: Duke University
  • تتبع إجراءات زبائن الموقع باستخدام فيسبوك بيكسل : Coursera
  • How to integrate apps on Canva: Coursera
  • Optimiza tu cuenta de negocio en Instagram: Coursera
  • Market Research: Design Impactful Surveys: Coursera
  • Visualize and Correlate Data: Coursera
  • Using BigQuery Machine Learning for inference: Google Cloud

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