• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Coursera

    Email Marketing Analytics & Optimization

    Skills you'll gain: Email Marketing, Excel Formulas, Microsoft Excel, Content Performance Analysis, Dashboard Creation, Data-Driven Marketing, Key Performance Indicators (KPIs), Marketing Analytics, Google Analytics, Web Analytics, Performance Reporting, Performance Analysis, Dashboard, Data Analysis, Email Security, Market Data, Market Analysis, Market Intelligence, Strategic Marketing, Search Engine Optimization

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Michigan

    투자 기술의 혁신: AI

    Skills you'll gain: FinTech, Investments, Wealth Management, Financial Trading, Investment Management, Asset Management, Big Data, Artificial Intelligence, Financial Services, Analytics, Artificial Neural Networks, Financial Data, Machine Learning

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Sports Marketing and Today's College Athlete

    Skills you'll gain: Contract Review, Intellectual Property, Marketing, Web Presence, Brand Awareness, Marketing Effectiveness, Social Media Content, Branding, Marketing Communications, Brand Management, Brand Marketing, Commercialization, Marketing Strategies, Legal Risk, Market Opportunities, Higher Education, Civil Law, Case Law

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    How to create an email campaign with SendinBlue

    Skills you'll gain: Newsletters, Target Audience, Email Marketing, Communication Strategies, Marketing Communications, Marketing Materials, Campaign Management, Advertising Mail, Testability, Digital Marketing, User Accounts, Account Management

    Beginner · Guided Project · Less Than 2 Hours

  • A

    Alex Genadinik

    Empathy In Your Personal Life, At Work, And For Leadership

    Skills you'll gain: Empathy, Active Listening, Compassion, Workplace inclusivity, Empathy & Emotional Intelligence, Recognizing Others, Non-Verbal Communication, Diversity and Inclusion, Emotional Intelligence, Tactfulness, Social Skills, Rapport Building, Leadership Studies, Employee Engagement, Leadership and Management, Verbal Communication Skills, Relationship Building, Employee Retention, Communication Strategies, Creativity

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • B

    Birla Institute of Technology & Science, Pilani

    Natural Language Processing

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Embeddings, Text Mining, Semantic Web, Data Preprocessing, LLM Application, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Data Processing, Artificial Intelligence, Artificial Neural Networks, Statistical Machine Learning, Generative AI, Deep Learning, Model Training, Dependency Analysis, Model Evaluation

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • U

    University of Illinois Urbana-Champaign

    Exploration et production de données pour les entreprises

    Skills you'll gain: Statistical Inference, Sampling (Statistics), Descriptive Statistics, Probability Distribution, Statistics, Statistical Methods, Statistical Analysis, Data Analysis, Statistical Reporting, Probability & Statistics, Microsoft Excel, Analysis, Exploratory Data Analysis, Statistical Visualization, Influencing

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Interessen des durchschnittlichen Facebook Nutzers

    Skills you'll gain: Facebook, Persona Development, Social Media, Social Media Marketing, Driving engagement, Social Media Campaigns, Customer Engagement, Social Media Strategy, Customer Insights, Social Media Management, Social Media Analytics, Target Audience, Customer Analysis

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDUCBA

    Fair Value Accounting and Disclosure Analysis

    Skills you'll gain: International Financial Reporting Standards, Business Valuation, Securities (Finance), Credit Risk, Financial Reporting, Technical Accounting, Derivatives, Financial Accounting, Fixed Asset, Market Data, Finance, Market Analysis

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • A

    Alex Genadinik

    How To Write A Business Proposal (B2B Sales)

    Skills you'll gain: Proposal Writing, Proposal Development, Sales Process, Enterprise Sales, Sales Management, Business Writing, B2B Sales, Sales Presentations, Business Strategies, Target Audience

    Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Fixed Income Portfolio Management Analysis

    Skills you'll gain: Securities (Finance), Investment Management, Financial Market, Portfolio Management, Credit Risk, Portfolio Risk, Investments, Mortgage Loans, Investment Banking, Capital Markets, Securities Trading, Financial Analysis, Financial Modeling, Lending and Underwriting, Loans, Return On Investment, Asset Management, Risk Modeling, Risk Analysis, Derivatives

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • B

    Banco Interamericano de Desarrollo

    Perspectives in Digital Transformation: Manufacturing

    Skills you'll gain: Digital Transformation, Production Process, Manufacturing Operations, digital literacy, Manufacturing and Production, Sustainable Technologies, Business Transformation, Sustainable Development, Manufacturing Processes, Sustainable Business, Operational Efficiency, Business Technologies, Corporate Sustainability, Technology Roadmaps, Needs Assessment, Technology Solutions, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…394395396…454

In summary, here are 10 of our most popular market research courses

  • Email Marketing Analytics & Optimization: Coursera
  • 투자 기술의 혁신: AI: University of Michigan
  • Sports Marketing and Today's College Athlete: University of Maryland, College Park
  • How to create an email campaign with SendinBlue: Coursera
  • Empathy In Your Personal Life, At Work, And For Leadership: Alex Genadinik
  • Natural Language Processing: Birla Institute of Technology & Science, Pilani
  • Exploration et production de données pour les entreprises: University of Illinois Urbana-Champaign
  • Interessen des durchschnittlichen Facebook Nutzers: Coursera
  • Fair Value Accounting and Disclosure Analysis: EDUCBA
  • How To Write A Business Proposal (B2B Sales): Alex Genadinik

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok