Copywriting courses can help you learn persuasive writing techniques, audience analysis, brand voice development, and SEO strategies. You can build skills in crafting compelling headlines, structuring engaging content, and optimizing text for digital platforms. Many courses introduce tools like Google Analytics for tracking engagement, Grammarly for editing, and various content management systems to streamline your writing process.

The State University of New York
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Constructive Feedback, Education Software and Technology, Literacy, Train The Trainer
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Presentation, Customer Engagement, Canva (Software), Video Production, Marketing Materials, Promotional Materials, Copywriting, Promotional Strategies, Multimedia, Product Promotion, Marketing, Social Media Marketing, Target Audience, Value Propositions, Content Creation, Animations
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Brand Management
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Research, Literacy, Persuasive Communication, Report Writing, English Language, Grammar, Case Studies, Journalism, Editing, Proofreading, Style Guides, Qualitative Research, Peer Review
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Google Analytics, Digital Marketing, Content Strategy, Brand Awareness, Content Creation, User Research, Algorithms, Data Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Writing and Editing, Editing, Writing, Organizational Skills, Productivity, Time Management, Content Creation, Professional Development, Critical Thinking, Creativity
Beginner · Course · 1 - 4 Weeks

Georgia Institute of Technology
Skills you'll gain: Business Writing, Proposal Writing, Business Correspondence, Presentations, Report Writing, Writing, Microsoft PowerPoint, Business Communication, Writing and Editing, Grammar, Peer Review, English Language, Language Competency, Editing
Beginner · Course · 1 - 4 Weeks

Lund University
Skills you'll gain: Editing, Proofreading, Writing, Grammar, English Language, Literacy, Vocabulary
Beginner · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Writing, Literacy, Editing, Proofreading, Productivity, Critical Thinking, Organizational Skills, Self-Motivation, Brainstorming, Diversity Awareness, Creativity
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Large Language Modeling, Generative AI, Writing, Data Ethics, Responsible AI, Artificial Intelligence, Technical Writing, Machine Learning, Information Privacy
Beginner · Course · 1 - 4 Weeks