• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Q

    Queen Mary University of London

    Research Methodologies

    Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Data Collection, Focus Group, Research, Market Research, Research Design, Interviewing Skills, Case Studies

    4.7 stars, 1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (1K) · Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Marketing Research and Analytics

    Skills you'll gain: Market Research, Surveys, Survey Creation, Consumer Behaviour, Sampling (Statistics), Report Writing, Business Research, Research Methodologies, Research Design, Customer Analysis, Research Reports, Case Studies, Statistical Hypothesis Testing, Global Marketing, Marketing, Data Collection, Customer Insights, Data Processing, Competitive Analysis, Data Analysis

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
  • P

    Pearson

    Market Research and Analysis

    Skills you'll gain: Market Research, Customer Relationship Management, Market Analysis, Market Intelligence, Marketing, Market Data, Target Market, Marketing Strategies, Market Opportunities, Customer Data Management, Analysis, Data-Driven Decision-Making, Data Collection, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • C

    Coursera

    Statistical Tests for Market Research

    Skills you'll gain: Statistical Hypothesis Testing, A/B Testing, Data-Driven Decision-Making, Customer Analysis, Statistical Methods, Market Research, Statistical Software, Statistical Analysis, Statistical Inference, Descriptive Statistics, Microsoft Excel, Data Analysis Software, Spreadsheet Software

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Qualitative Research Interviews

    Skills you'll gain: Qualitative Research, Interviewing Skills, Focus Group, Market Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • P

    Perplexity

    Research & Intelligence Strategies

    Skills you'll gain: Competitive Analysis, Market Research, Benchmarking, Business Research, Competitive Intelligence, Market Intelligence, Company, Product, and Service Knowledge, Research Reports, Key Performance Indicators (KPIs), Analysis, Report Writing, Business Intelligence, Data Synthesis, Data Analysis, Business Metrics, Business Analysis, Market Trend, Prompt Engineering

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • E

    EDUCBA

    Market Research: Analyze, Apply & Evaluate

    Skills you'll gain: Market Research, Market Analysis, Research Reports, Analytical Skills, Report Writing, Analysis, Strategic Decision-Making, Data-Driven Decision-Making, Performance Measurement

    5 stars, 13 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 5 (13) · Mixed · Course · 1 - 4 Weeks

  • S

    Sage Publications

    Research Projects for Business & Management Students

    Skills you'll gain: Business Research, Research Design, Research Methodologies, Data Collection, Data Analysis, Research, Statistical Analysis, Surveys, Analysis, Exploratory Data Analysis, Research Reports, Quantitative Research, Sampling (Statistics), Writing, Qualitative Research, Report Writing, Data Analysis Software, Business Ethics, Regression Analysis

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • U

    University of California, Davis

    Qualitative Research

    Skills you'll gain: Focus Group, Qualitative Research, Discussion Facilitation, Business Research, Market Research, Surveys, Report Writing, Recruitment, Research Reports, Research Methodologies, Survey Creation, Drive Engagement, Research Design, Research, Interviewing Skills, Analysis, Sample Size Determination

    4.6 stars, 479 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (479) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Market Research Foundations for Strategy and Growth

    Skills you'll gain: Market Research, Business Research, Market Opportunities, Business Analysis, Research Methodologies, Business Strategies, Business Strategy, Strategic Planning, Smart Goals, Growth Strategies, Project Scoping, Goal Setting, Interviewing Skills, Key Performance Indicators (KPIs), Report Writing, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • P

    Perplexity

    Data Analysis Techniques

    Skills you'll gain: Market Analysis, Competitive Analysis, Data Visualization, Data Synthesis, Market Trend, Market Data, Trend Analysis, Plot (Graphics), Market Research, Data Presentation, Research Reports, Analysis, Timelines, Data Analysis, Report Writing, Data Validation, Benchmarking, Reconciliation, Data Science

    Beginner · Course · 1 - 3 Months

    Category: New
    New
  • C

    Coursera

    Market Research Data Analysis and Governance with R

    Skills you'll gain: Tidyverse (R Package), Rmarkdown, Predictive Modeling, Model Evaluation, File Management, Data Governance, Responsible AI, Data Manipulation, R Programming, Research Reports, Metadata Management, Data Quality, Data Management, Data Analysis, Market Research, Analytics, Regression Analysis, Statistical Analysis, Report Writing, Statistical Hypothesis Testing

    Beginner · Course · 1 - 3 Months

1…456…417

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Free Courses
  • Blog
  • The Coursera Podcast
  • Tech Blog
  • Social Impact

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok