Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Coursera
Skills you'll gain: Education Software and Technology, Teaching, Digital pedagogy, Graphic Design, Creativity
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Retrieval-Augmented Generation, Embeddings, Large Language Modeling, Prompt Engineering, Data Visualization, Generative AI, Vector Databases, Text Mining, Data Processing
Intermediate · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Data Analysis, Data Science, Python Programming, Jupyter, Matplotlib, Software Installation, Data Manipulation, Scripting, Package and Software Management, Development Environment
Mixed · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Statistical Analysis, Business Metrics, Machine Learning Methods, Machine Learning, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Data Visualization Software, Statistical Visualization, Tableau Software, Exploratory Data Analysis, Correlation Analysis, Storytelling, Data Ethics, Data Analysis, Advanced Analytics
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, NoSQL, Big Data, Database Administration, Databases, Data Manipulation, Command-Line Interface, Data Analysis
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Generative AI, AI Enablement, Responsible AI, AI Product Strategy, Return On Investment, Data Ethics, Artificial Intelligence, Business Process Automation, Operational Efficiency, Innovation, Performance Measurement, Content Creation, Product Design, Customer Support
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Predictive Modeling, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Python Programming, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Business Planning, Organizational Strategy, Business Analysis, Market Analysis, Business Acumen, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Live Streaming, Social Media, Content Creation, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Databases, Big Data, SQL, Data Analysis, Data Science, Statistical Analysis
Beginner · Project · Less Than 2 Hours

Pontificia Universidad Católica de Chile
Skills you'll gain: AI Personalization, Model Evaluation, Predictive Modeling, Machine Learning, Machine Learning Software, Dimensionality Reduction, Machine Learning Algorithms, Text Mining
Intermediate · Course · 1 - 3 Months