• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Creo Incubator

    Project Management in Healthcare

    Skills you'll gain: Team Motivation, Team Management, Clinical Leadership, Patient Communication, Team Performance Management, Team Leadership, Constructive Feedback, Team Building, Emotional Intelligence, Conflict Management, Healthcare Project Management, Empathy & Emotional Intelligence, Decision Making, Communication Strategies, Project Management, Leadership and Management, Self-Awareness, Leadership, Communication, Health Care

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Columbia University

    Pets, Politics and Pandemics

    Skills you'll gain: Systems Thinking, Social Justice, Economics, Policy, and Social Studies, Social Sciences, Complex Problem Solving, Political Sciences, Systems Analysis, Persuasive Communication, Personal Development, Critical Thinking, Education and Training, Scientific Methods

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Advanced Visualizations using Tableau

    Skills you'll gain: Tableau Software, Data Visualization Software, Geospatial Information and Technology, Forecasting, Data Visualization, Spatial Data Analysis, Time Series Analysis and Forecasting, Dashboard, Dashboard Creation, Statistical Visualization, Data Presentation, Data Analysis, Predictive Analytics, Exploratory Data Analysis, Analysis, Business Analytics, Unsupervised Learning, Data Science, Marketing Analytics, Data Modeling

    Advanced · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Advanced Quantitative Statistics with Excel

    Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Data-Driven Decision-Making, Data Visualization, Business Analysis, Statistical Analysis, Statistical Methods, Spreadsheet Software, Data Analysis, Correlation Analysis, Case Studies, Statistical Modeling, Statistical Inference, Probability & Statistics, Variance Analysis, Data Manipulation

    ★ 4.8 (15) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    TikTok Optimization: Grow Your Presence

    Skills you'll gain: TikTok, Content Performance Analysis, Content Optimization, Social Media Analytics, Data-Driven Marketing, Content Strategy, Social Media Content, Marketing Analytics, Strategic Partnership, E-Commerce, Live Streaming, Direct Selling

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Strategic SEO Mastery: Tools, Strategy & Case Studies

    Skills you'll gain: Search Engine Optimization, Consumer Behaviour, Case Studies, Marketing, Web Analytics and SEO, Marketing Strategies, Process Improvement and Optimization, Digital Advertising, Strategic Marketing, Marketing Strategy and Techniques, Strategic Planning, Digital Marketing, Target Audience, Marketing Effectiveness, Content Optimization, Competitive Analysis, Market Opportunities, Business Strategy, Customer Insights, Strategic Thinking

    ★ 4.8 (17) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • L

    LearnKartS

    Salesforce Admin & App Builder Certification Prep

    Skills you'll gain: Salesforce, Salesforce Development, Application Deployment, Workflow Management, Dashboard, Data Import/Export, Ad Hoc Reporting, Change Control, Email Automation, Data Maintenance, Authentications, Customer Relationship Management (CRM) Software, Configuration Management, Data Access, Responsive Web Design, System Configuration, Role-Based Access Control (RBAC), Data Management, Customer Relationship Management, Business Logic

    ★ 4.2 (9) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Universidad Nacional Autónoma de México

    Estratégicos empresariales: Proyecto final

    Skills you'll gain: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business Strategy, Marketing Planning, Business Management, Strategic Planning, Entrepreneurship, Financial Planning, Marketing, Promotional Strategies, Quality Management Systems, Organizational Strategy, Marketing Strategies, Financial Management

    ★ 4.2 (18) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universidade de São Paulo

    Off the Clock: The Many Faces of Time

    Skills you'll gain: Cultural Diversity, Culture, Anthropology, Aesthetics, Liberal Arts, Psychology, Physics, Biology

    ★ 4.7 (18) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    Universidad de los Andes

    Derechos y salud en la era digital: protección e incidencia

    Skills you'll gain: Personally Identifiable Information, digital literacy, Data Security, Law, Regulation, and Compliance, Digital Analysis, Healthcare Ethics

    ★ 4.8 (72) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • C

    Coursera

    Créer des visuels pour une boutique Facebook avec Canva

    Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Graphic and Visual Design Software, Marketing Collateral, Marketing Design, Graphic and Visual Design, Graphic Design, Branding, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Create and Edit a Pinterest Ad Account

    Skills you'll gain: Pinterest, User Accounts, Social Media Management, Social Media, Account Management, User Provisioning, Advertising, Information Privacy, Branding, System Configuration, Payment Processing

    Beginner · Guided Project · Less Than 2 Hours

1…412413414…592

In summary, here are 10 of our most popular social media marketing courses

  • Project Management in Healthcare: Creo Incubator
  • Pets, Politics and Pandemics: Columbia University
  • Advanced Visualizations using Tableau: University of Colorado Boulder
  • Advanced Quantitative Statistics with Excel: Coursera
  • TikTok Optimization: Grow Your Presence: Coursera
  • Strategic SEO Mastery: Tools, Strategy & Case Studies: EDUCBA
  • Salesforce Admin & App Builder Certification Prep: LearnKartS
  • Estratégicos empresariales: Proyecto final: Universidad Nacional Autónoma de México
  • Off the Clock: The Many Faces of Time: Universidade de São Paulo
  • Derechos y salud en la era digital: protección e incidencia: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok