• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Fundamentals

Marketing Fundamentals Courses

Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.


Popular Marketing Fundamentals Courses and Certifications


  • S

    Scrimba

    Learn UI Design Fundamentals

    Skills you'll gain: User Interface (UI) Design, Color Theory, User Interface (UI), Typography, Web Design, HTML and CSS, Design Elements And Principles, Graphic and Visual Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Fundamentals of Compensation Strategies

    Skills you'll gain: Compensation Analysis, Compensation Management, Compensation Strategy, Compensation and Benefits, Benefits Administration, Labor Compliance, Regulatory Compliance, Human Resource Strategy, Communication Strategies, Benchmarking, Equities

    4.3
    Rating, 4.3 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Cloud Computing

    Skills you'll gain: Cloud Computing, Cloud Services, Cloud Computing Architecture, Cloud Infrastructure, Cloud Solutions, Scalability, Cloud Platforms, Public Cloud, Software As A Service, Infrastructure As A Service (IaaS), Cloud Storage, Platform As A Service (PaaS), Private Cloud, Hybrid Cloud Computing, Virtualization

    3.7
    Rating, 3.7 out of 5 stars
    ·
    41 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Generative AI, Responsible AI, Business Risk Management, Marketing, Marketing Automation, AI Personalization, Artificial Intelligence, ChatGPT, MarTech, Digital Transformation, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    YouTube Production: Video Fundamentals

    Skills you'll gain: Videography, Video Production, Photo/Video Production and Technology, Post-Production, Music

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Networking Fundamentals & Network Access

    Skills you'll gain: Network Administration, Virtual Local Area Network (VLAN), General Networking, Network Architecture, TCP/IP, Local Area Networks, Computer Networking, Command-Line Interface, Network Infrastructure, Wireless Networks, Network Security, Network Switches, OSI Models, Dynamic Host Configuration Protocol (DHCP), Network Routing, Network Protocols

    4.3
    Rating, 4.3 out of 5 stars
    ·
    17 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Fundamentals of Azure Databricks

    Skills you'll gain: Databricks, Apache Spark, Microsoft Azure, Data Integration, PySpark, Data Lakes, Data Pipelines, Jupyter, File Systems, Cloud Computing Architecture

    4.2
    Rating, 4.2 out of 5 stars
    ·
    16 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Core Java - Advanced Fundamentals

    Skills you'll gain: JUnit, Unit Testing, Debugging, Java, Maintainability, Software Development, Secure Coding, Software Testing, Test Case, Authentications, Application Security, Cryptography, Object Oriented Programming (OOP), Eclipse (Software), Integrated Development Environments, Encryption, Data Structures, File Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Fundamentals of Data Warehousing

    Skills you'll gain: Data Warehousing, Data Architecture, Data Storage, Extract, Transform, Load, Star Schema, Cloud Storage, Data Mart, Database Design, Snowflake Schema, Query Languages, Metadata Management, Data Transformation

    3.8
    Rating, 3.8 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    Networking Fundamentals and Protocols

    Skills you'll gain: Networking Hardware, OSI Models, Network Architecture, Network Protocols, Network Security, TCP/IP, Computer Networking, Local Area Networks, Virtual Private Networks (VPN), Wireless Networks, Network Routing, Wide Area Networks, Network Switches, Virtual Local Area Network (VLAN), Firewall

    4.3
    Rating, 4.3 out of 5 stars
    ·
    9 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of IT Fundamentals

    Skills you'll gain: Programming Principles, Information Technology, Operating Systems, Web Applications, Collaborative Software, Computer Literacy, Python Programming, Application Development, Microsoft Office, Linux, Microsoft Windows, Mac OS

    4.2
    Rating, 4.2 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Pentesting Fundamentals for Beginners

    Skills you'll gain: Vulnerability Scanning, Penetration Testing, MITRE ATT&CK Framework, Metasploit, Vulnerability Assessments, Security Testing, Open Web Application Security Project (OWASP), Cyber Security Assessment, Exploitation techniques, Virtual Machines, Technical Documentation, Microsoft Windows, Windows PowerShell, Linux Commands, Command-Line Interface, Software Installation

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 3 - 6 Months

Searches related to marketing fundamentals

marketing mix fundamentals
social media and digital marketing fundamentals
fundamentals of digital marketing
fundamentals of marketing strategy
marketing fundamentals and strategy case studies
marketing fundamentals mastery: apply, analyze & evaluate
fundamentals of sales and marketing, with goldman sachs 10,000 women
1…424344…348

In summary, here are 10 of our most popular marketing fundamentals courses

  • Learn UI Design Fundamentals: Scrimba
  • Fundamentals of Compensation Strategies: Automatic Data Processing, Inc. (ADP)
  • Fundamentals of Cloud Computing: LearnQuest
  • Introduction to AI for marketing professionals: AI Business School
  • YouTube Production: Video Fundamentals: Coursera
  • Networking Fundamentals & Network Access: Packt
  • Fundamentals of Azure Databricks: Packt
  • Core Java - Advanced Fundamentals: LearnKartS
  • Fundamentals of Data Warehousing: LearnQuest
  • Networking Fundamentals and Protocols: Packt

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok