• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    생성형 AI 에이전트: 조직 혁신

    Skills you'll gain: Generative AI Agents, Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Agentic Workflows, AI Product Strategy, Customer experience improvement, Google Cloud Platform, Prompt Engineering Tools, Agentic systems, Customer Engagement, AI Integrations, Organizational Strategy, Tool Calling, Innovation, Change Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Geliştiriciler İçin Sorumlu Yapay Zeka

    Skills you'll gain: Responsible AI, AI Security, AI Product Strategy, Cloud Security, Google Cloud Platform, Federated Learning, Data Ethics, Information Privacy, Application Security, Artificial Intelligence, AI literacy, Data Security, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Machine Learning Methods, Generative AI, Model Training, Machine Learning, Model Evaluation, Data Quality

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Build & Deploy a Tomcat Website: Design, Develop, Deliver

    Skills you'll gain: Server Side, Application Deployment, Apache Tomcat, Back-End Web Development, Web Design, Front-End Web Development, Web Design and Development, Application Servers, HTML and CSS, Web Development, Web Applications, Email Automation, Usability, Java Platform Enterprise Edition (J2EE), UI Components

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Как создавать группу в Facebook

    Skills you'll gain: Facebook

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    G

    Google Cloud

    Introduction to Responsible AI - 한국어

    Skills you'll gain: Responsible AI, Data Ethics, Decision Intelligence, Accountability, AI literacy, Business Ethics, Organizational Strategy, AI Product Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Unity: Build, Animate & Script Interactive Games

    Skills you'll gain: Unity Engine, Animation and Game Design, Animations, Video Game Development, Code Reusability, Game Design, Scripting, Scripting Languages, Maintainability, Interactive Design, Development Environment, C# (Programming Language), 3D Assets, Control Panels

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Sales Structures, Systems & Excellence

    Skills you'll gain: Governance, Talent Management, Competitive Analysis, Sales Operations, Sales Management, Sales Strategy, Sales, Business Ethics, Organizational Structure, Performance Improvement, Performance Measurement, Performance Analysis, Talent Acquisition, Branding, Strategic Marketing, Compensation Strategy, Brand Strategy, Corporate Sustainability, Revenue Management, Technology Strategies

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    生成 AI エージェント: 組織の変革

    Skills you'll gain: Generative AI Agents, Prompt Engineering, Generative AI, AI Enablement, AI Product Strategy, Prompt Patterns, Agentic Workflows, Prompt Engineering Tools, Tool Calling, Customer Engagement, Google Cloud Platform, Customer Insights, Agentic systems, Organizational Strategy, Innovation, AI Integrations

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate WIP Limits for Agile Projects

    Skills you'll gain: Slack (Software), Workflow Management, Agile Project Management, Agile Methodology, Scrum (Software Development), Business Process Automation, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Cómo vincular cuentas de anuncios de Meta Business

    Skills you'll gain: Meta Ads Manager, Facebook, Online Advertising, Advertising Campaigns, Paid media, Digital Advertising, Advertising, Social Media Marketing, Social Media, Digital Marketing Tools, Payment Processing, Payment Processing and Collection

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    OrCAD Essentials: Capture, Simulation & PCB Layout

    Skills you'll gain: Electronic Hardware, Electronics Engineering, Hardware Design, Electronic Components, Electronic Systems, Electronics, Schematic Diagrams, Electrical Engineering, Engineering Design Process, Diagram Design, Computer-Aided Design, Design Software, Simulation and Simulation Software, Thermal Management, Manufacturing and Production, Simulations

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Embed Everything

    Skills you'll gain: Embeddings, Scikit Learn (Machine Learning Library), Transfer Learning, NumPy, Data Pipelines, Unstructured Data, Applied Machine Learning, Python Programming, Natural Language Processing, Dimensionality Reduction, AI Workflows, Machine Learning Methods, Scripting, Model Evaluation, Scientific Visualization, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

1…428429430…439

In summary, here are 10 of our most popular product marketing courses

  • 생성형 AI 에이전트: 조직 혁신: Google Cloud
  • Geliştiriciler İçin Sorumlu Yapay Zeka: Google Cloud
  • Build & Deploy a Tomcat Website: Design, Develop, Deliver: EDUCBA
  • Как создавать группу в Facebook: Coursera
  • Introduction to Responsible AI - 한국어: Google Cloud
  • Master Unity: Build, Animate & Script Interactive Games: EDUCBA
  • Sales Structures, Systems & Excellence: EDUCBA
  • 生成 AI エージェント: 組織の変革: Google Cloud
  • Automate WIP Limits for Agile Projects: Coursera
  • Cómo vincular cuentas de anuncios de Meta Business: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok