Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Pennsylvania
Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Operations, Financial Reporting, Process Analysis, Income Statement, Operational Efficiency, Business Operations, Capital Budgeting, Marketing, Inventory Control, Cash Flows, Finance, Strategic Marketing, Brand Marketing, Financial Modeling, Business Planning
Beginner · Specialization · 3 - 6 Months

University of Geneva
Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Organizational Leadership, Fundraising, Business Management, Leadership, Governance, Organizational Structure, World History, Branding
Beginner · Course · 1 - 3 Months

Skills you'll gain: Game Theory, Advertising, Market Dynamics, Marketing, Business Strategy, Competitive Analysis, Business Economics, Strategic Thinking, Consumer Behaviour, Market Analysis, Supply And Demand, Branding, Economics, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Instagram, Video Editing, Content Scheduling, Content Performance Analysis, Drive Engagement, Storytelling, Social Media Analytics, Social Media Content, Canva (Software), Content Optimization, Content Creation, Design Elements And Principles, Paid media, Graphic and Visual Design, Driving engagement, Competitive Analysis, Content Strategy, Analytics, Visual Design, Marketing
Beginner · Specialization · 3 - 6 Months

Università Bocconi
Skills you'll gain: Leadership and Management, Branding, Business Management, Brand Management, Brand Strategy, Brand Loyalty, Data Strategy, Fundraising, Data-Driven Decision-Making, Driving engagement, Marketing, Consumer Behaviour, Customer Engagement, Customer experience improvement, Customer Insights, Value Propositions, Target Audience, Experience Design
Mixed · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Business Planning, ISO 9000 Series, Strategic Marketing, Marketing, Financial Statement Analysis, Financial Statements, Quality Management Systems, Organizational Strategy, Financial Analysis, Product Planning, Governance, Marketing Planning, Corporate Strategy, Operations Management, Organizational Structure, Working Capital, Financial Data, Business Strategies, Market Analysis, Quality Management
Beginner · Specialization · 3 - 6 Months

Pearson
Skills you'll gain: Intellectual Property, Growth Strategies, Sales Process, Entrepreneurship, Commercialization, Business Strategy, Marketing, Strategic Partnership, Sales, Sustainable Business, Mergers & Acquisitions, Innovation, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Web Presence, Web Development, Editing, Social Media, Content Management, Embeddings, Marketing, Design, Computer Science
Advanced · Guided Project · Less Than 2 Hours
University of Pennsylvania
Skills you'll gain: Marketing, Strategic Marketing, Brand Marketing, Branding, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Marketing Strategy and Techniques, Marketing Management, Marketing Planning, Go To Market Strategy, Marketing Psychology, Marketing Communications, Strategic Communication, Customer Insights, Market Opportunities, Customer Analysis, E-Commerce
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Proposal Development, Market Research, Sampling (Statistics), Research Methodologies, Surveys, Proposal Writing, Request for Proposal, Research Design, Marketing, Client Services, Research, Sample Size Determination, Quantitative Research, Data Collection, Qualitative Research, Target Audience, Business Writing, Feasibility Studies, Decision Making
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Responsible AI, AI Enablement, Strategic Thinking, Prompt Patterns, Deepseek, Prompt Engineering Tools, Business Transformation, Digital Transformation, Business Strategy, Decision Intelligence, Strategic Marketing, Performance Measurement, Strategic Planning, Risking, Artificial Intelligence, Marketing, Web Analytics and SEO, Market Trend, Financial Modeling
Intermediate · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Social Media, Social Media Marketing, Social Media Strategy, Social Media Management, Social Network Analysis, Social Media Analytics, Digital Media Strategy, Media and Communications, Marketing, Global Marketing, Media Strategy, Customer Engagement, Consumer Behaviour
Beginner · Course · 1 - 3 Months