• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • R

    Rutgers the State University of New Jersey

    Our Share: Employee Ownership as a Wealth Sharing Tool

    Skills you'll gain: Equities, Employee Relations, Social Justice, Program Implementation, Compensation Management, Case Studies, Economics, Policy, and Social Studies, Economic Development, Collaboration, Community Development, Entrepreneurship, Leadership and Management, Business Transformation, Succession Planning, Research, Business Development

    ★ 5 (9) · Beginner · Course · 1 - 4 Weeks

  • U

    Universidade de São Paulo

    I. Missões jesuíticas nos territórios guaranis: história

    Skills you'll gain: Social Studies, Culture, World History, Timelines, Social Sciences, Sociology, Anthropology, Cultural Diversity, European History, Public History, International Relations, Economics

    ★ 4.6 (36) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea Posts Animados para Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Animations, Social Media Content, Social Media, Social Media Marketing, Graphic and Visual Design Software, Graphic Design, Graphical Tools, Graphic and Visual Design, Content Creation, Social Media Strategy, Shared Media, Multimedia, Organizational Skills, Marketing

    ★ 4.5 (6) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Geneva

    Global Statistics - Composite Indices for International Comparisons

    Skills you'll gain: Analysis, Data Synthesis, Data Compilation, Data Literacy, Analytical Skills, Key Performance Indicators (KPIs), Correlation Analysis, Statistical Methods, International Relations, Statistics, Economics, Market Opportunities, Economics, Policy, and Social Studies, Data Analysis, Data Collection, Social Studies, Data Quality, Data Transformation, Job Analysis, Human Development

    ★ 4.6 (50) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Driving engagement, Content Scheduling, Customer Insights, Target Audience, Personalized Campaigns, Content Strategy, Content Optimization, Data-Driven Marketing, Customer Analysis, Persona (User Experience), Social Media Content, Data Storytelling, Performance Analysis, Marketing Analytics, Social Media Analytics, Marketing, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Building Sustainable Cities

    Skills you'll gain: Systems Thinking, Sustainable Systems, Environmental Laws, Sustainable Development, Land Management, Climate Change Adaptation, Community Development, Land Development, Climate Change Programs, Social Impact, Social Justice, Stormwater Management, Environmental Policy, Water Sustainability, Policy Analysis, Sustainable Technologies, Climate Change Mitigation, Policy Development, Public Policies, Public Affairs

    ★ 5 (15) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Design a mobile app interface with Moqups

    Skills you'll gain: Mockups, User Flows, Wireframing, Interaction Design, Interactive Design, User Interface and User Experience (UI/UX) Design, User Interface (UI), Application Design, Experience Design, User Experience Design, UI Components, Design

    ★ 4.7 (55) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Generalized Linear Models and Nonparametric Regression

    Skills you'll gain: Statistical Modeling, R Programming, Statistical Analysis, Statistical Programming, Data Analysis, R (Software), Data Science, Data Ethics, Statistical Software, Statistical Methods, Regression Analysis, Predictive Modeling, Machine Learning, Logistic Regression, Probability & Statistics, Statistical Inference, Model Evaluation, Probability Distribution, Linear Algebra, Calculus

    ★ 4.2 (24) · Intermediate · Course · 1 - 4 Weeks

  • E

    Erasmus University Rotterdam

    Business Model Innovation for Sustainable Landscape Restoration

    Skills you'll gain: Stakeholder Analysis, Stakeholder Management, Stakeholder Engagement, Performance Measurement, Market Opportunities, Business Modeling, Sustainable Development, Environmental Issue, New Business Development, Key Performance Indicators (KPIs), Sustainable Business, Sustainable Systems, Land Management, Environmental Resource Management, Systems Analysis, Financial Analysis, Systems Thinking, Business Architecture, Innovation, Case Studies

    ★ 4.7 (51) · Beginner · Course · 1 - 3 Months

  • I

    IBM

    AI Workflow: Feature Engineering and Bias Detection

    Skills you'll gain: Feature Engineering, Data Ethics, Unsupervised Learning, Dimensionality Reduction, Responsible AI, Text Mining, Data Preprocessing, Data Transformation, Anomaly Detection, Exploratory Data Analysis, Machine Learning, Scikit Learn (Machine Learning Library), Natural Language Processing, Data Science, Quality Assurance, Data Pipelines, Machine Learning Algorithms, Classification Algorithms, Design Thinking, Python Programming

    ★ 4.4 (82) · Advanced · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI for Medical Professionals

    Skills you'll gain: Clinical Documentation

    Intermediate · Course · 1 - 3 Months

  • J

    Johns Hopkins University

    Enfoques emergentes para medir la salud de la población

    Skills you'll gain: Surveys, Health Policy, Epidemiology, Public Health, Survey Creation, Public Health and Disease Prevention, Health Informatics, Data Collection, Health Assessment, Health Equity, Social Determinants Of Health, Health Disparities, Community Health, Health Information Management and Medical Records, Health Information Management, Health Technology, Data Quality, Medical Records, Diversity Awareness, Continuous Monitoring

    ★ 4.8 (187) · Beginner · Course · 1 - 4 Weeks

1…430431432…689

In summary, here are 10 of our most popular social media analytics courses

  • Our Share: Employee Ownership as a Wealth Sharing Tool: Rutgers the State University of New Jersey
  • I. Missões jesuíticas nos territórios guaranis: história: Universidade de São Paulo
  • Crea Posts Animados para Redes Sociales con Canva: Coursera
  • Global Statistics - Composite Indices for International Comparisons: University of Geneva
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • Building Sustainable Cities: University of Colorado Boulder
  • Design a mobile app interface with Moqups: Coursera
  • Generalized Linear Models and Nonparametric Regression: University of Colorado Boulder
  • Business Model Innovation for Sustainable Landscape Restoration: Erasmus University Rotterdam
  • AI Workflow: Feature Engineering and Bias Detection: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok