• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Create a no-code one page SMB website with Carrd

    Skills you'll gain: Web Content, No-Code Development, Content Management, Web Design, Web Design and Development, Web Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    كيفية تحسين رضى العملاء مع تجربة ما بعد الشراء على فايسبوك

    Skills you'll gain: Customer Service, Customer experience improvement, Customer Engagement, Customer Analysis, Customer Retention, Facebook, Customer Insights, Goal Setting, Google Sheets, Marketing, Purchasing, Communication, Business

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Crea un mapa mental interactivo usando Canva

    Skills you'll gain: Canva (Software), Team Oriented, Collaborative Software, Data Visualization, Visual Storytelling, Brainstorming, Diagram Design, Interactive Design, Communication Planning, Multimedia, Design Elements And Principles, Digital Publishing

    ★ 4.7 (26) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    STARWEAVER

    Customer Service Essentials: 20 Skills for Happy Clients

    Skills you'll gain: Service Recovery, De-escalation Techniques, Greeting Customers, Customer Complaint Resolution, Customer Service, Conflict Management, Guest Relations, Hospitality Services, Hospitality and Food Services, Hospitality, Professionalism, Teamwork, Coordination, Customer experience improvement, Collaboration, Verbal Communication Skills, Communication, Empathy, Active Listening

    ★ 5 (7) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Creating a Product-Market Fit with Value Proposition Canvas

    Skills you'll gain: Value Propositions, Customer Analysis, Product Marketing, Customer experience improvement, Product Strategy, Customer Insights, New Product Development, Entrepreneurship, Product Improvement, Competitive Analysis, Verification And Validation, Innovation, Leadership

    ★ 4.3 (17) · Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Boost Your Brand's SEO Visibility

    Skills you'll gain: Search Engine Marketing, Content Optimization, Marketing, Google Ads, Digital Marketing Tools, Web Analytics, Performance Metric, Key Performance Indicators (KPIs), Competitive Intelligence

    Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    AI-Augmented Decision-Making for Business Leaders

    Skills you'll gain: Business Leadership, Strategic Leadership, Data Ethics, Strategic Decision-Making, Responsible AI, Decision Intelligence, Business Strategy, Leadership, Risk Analysis, Artificial Intelligence, Business Risk Management, Risk Mitigation, Culture Transformation, AI Integrations, Stakeholder Communications, Accountability, Communication

    ★ 4.8 (16) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    UBITS

    Sales mindset y análisis de mercado

    Skills you'll gain: Benchmarking, Sales Strategy, Business Development, General Sales Practices, Market Research, Sales, Market Opportunities, Change Management, Innovation, Market Analysis, Performance Measurement, Consumer Behaviour, Customer Analysis, Competitive Analysis, Business Strategies, Business Strategy, Needs Assessment

    ★ 5 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • Y

    Yale University

    استخدام الوسائط الرقمية لتعزيز النتائج الصحية

    Skills you'll gain: Health Promotion, Health Education, Driving engagement, Media and Communications, Digital Communications, Program Evaluation, Behavioral Health, Digital Analysis, Persuasive Communication, Public Health, Web Content, Surveys

    Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Inclusive Communication and Behavior in the Workplace

    Skills you'll gain: Active Listening, Workplace inclusivity, Empathy, Diversity and Inclusion, Diversity Awareness, Professional Development, Communication, Communication Strategies, Self-Awareness, Goal Setting

    ★ 4.8 (38) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • P

    Packt

    Sales Strategies and Techniques

    Skills you'll gain: Selling Techniques, Sales Strategy, Sales, Overcoming Objections, Closing (Sales), Sales Process, Customer Engagement, General Sales Practices, Solution Selling, Consultative Approaches, Customer Analysis, Data-Driven Decision-Making, Customer Relationship Building, Value Propositions, Competitive Analysis, Price Negotiation, Rapport Building

    ★ 4.8 (13) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    YouTube Shorts: Create Winning Content

    Skills you'll gain: Video Production, Photo/Video Production and Technology, Content Strategy, Content Creation, Storytelling, Driving engagement, Video Editing, Drive Engagement, Post-Production

    ★ 3.6 (7) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
1…440441442…590

In summary, here are 10 of our most popular social media marketing courses

  • Create a no-code one page SMB website with Carrd: Coursera
  • كيفية تحسين رضى العملاء مع تجربة ما بعد الشراء على فايسبوك: Coursera
  • Crea un mapa mental interactivo usando Canva: Coursera
  • Customer Service Essentials: 20 Skills for Happy Clients: STARWEAVER
  • Creating a Product-Market Fit with Value Proposition Canvas: Coursera
  • Boost Your Brand's SEO Visibility: Coursera
  • AI-Augmented Decision-Making for Business Leaders: Coursera
  • Sales mindset y análisis de mercado: UBITS
  • استخدام الوسائط الرقمية لتعزيز النتائج الصحية: Yale University
  • Inclusive Communication and Behavior in the Workplace: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok