Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Animations, Content Creation, Social Media, Collaborative Software, Marketing
Intermediate · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Marketing, Digital Marketing Tools, Product Promotion, Promotional Strategies, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Market Dynamics, Marketing Channel, Product Development, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Innovation, Empowerment
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Visual Storytelling, Diagram Design, Brainstorming, Data Sharing, Presentations, Creative Design, Visual Design, Color Theory, Knowledge Transfer, Drive Engagement, Design Elements And Principles, Graphic Design, Marketing, Communication
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Google Analytics, Ad Hoc Reporting, Performance Reporting, Web Analytics, Marketing, Web Development
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Social Media, Social Media Management, Instagram, Social Media Strategy, Web Presence, Administration, Editing, Customer Communications Management, Marketing Automation, Marketing, Automation
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Customer Insights, Entrepreneurship, Proposal Development, Market Analysis, Innovation, Marketing Planning, Marketing, Market Research, Product Development, User Research, New Business Development, Process Validation, Business Strategies, Value Propositions, Business Modeling, Finance
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Design, Digital Design, Design and Product, Design Elements And Principles, Product Design, Creative Design, Design Software, Graphic and Visual Design Software, Layout Design, Digital Assets, Intellectual Property, Web Analytics, Sales Enablement, Graphic Design, Journals, Marketing, Business Development
Intermediate · Guided Project · Less Than 2 Hours

University of Washington
Skills you'll gain: Oral Expression, Verbal Communication Skills, Persuasive Communication, Presentations, Business Writing, Peer Review, Business Communication, Communication, Public Speaking, Business Planning, Marketing, English Language, Marketing Strategy and Techniques, Vocabulary, Company, Product, and Service Knowledge
Intermediate · Course · 1 - 3 Months

Board Infinity
Skills you'll gain: Selling Techniques, Operations, Supply Chain, Business Operations, Marketing, Advertising, Process Design, Profit and Loss (P&L) Management, Lean Methodologies, Cost Benefit Analysis, Business Analysis Tools, Case Studies, Corporate Strategy, Go To Market Strategy, Market Analysis, Revenue Management, Strategic Marketing, Customer Analysis, Complex Problem Solving
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Meta Ads Manager, Google Ads, Facebook, Promotions and Campaigns, Bidding, Campaign Planning, Keyword Research, Digital Marketing Campaigns, Advertising Campaigns, Online Advertising, Performance marketing, Social Media Campaigns, Pay Per Click Advertising, Search Engine Marketing, Pinterest, Marketing, Data-Driven Marketing, Digital Advertising, TikTok, Advertising
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Universitat Autònoma de Barcelona
Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Event Marketing, Brand Management, Brand Strategy, Promotions and Campaigns, Marketing Communications, Philanthropy, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Stakeholder Management, Event Management, Strategic Partnership, Driving engagement, Strategic Communication, Communication
Beginner · Course · 1 - 3 Months