• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    G

    Google Cloud

    Agentic Strategy: Discover, Design, and Prototype

    Skills you'll gain: Agentic Workflows, Journey Mapping, Google Gemini, AI Product Strategy, AI Workflows, Generative AI Agents, Agentic systems, Gemini, User Flows, Value Engineering, No-Code Development, Prioritization, Strategic Prioritization, Business Priorities, Prototyping, Retail Sales, Retail Store Operations

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Marketing and Customer Insights

    Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, Personalized Campaigns, AI Personalization, Keyword Research, Big Data, Performance marketing, Data Visualization, Risking, Marketing Analytics, Customer experience improvement, AI Product Strategy, Generative AI, Collaborative Software, Email Marketing, Marketing Automation, Social Media Marketing, Campaign Management, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    221 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    I

    ISACA

    Auditing Generative AI: Strategy, Analysis & Risk Mitigation

    Skills you'll gain: Generative AI, Responsible AI, Auditing, AI Product Strategy, Compliance Auditing, AI literacy, Internal Auditing, Risk Analysis, Risk Management, Artificial Intelligence, Risk Mitigation, Accountability, Machine Learning Methods

    4.5
    Rating, 4.5 out of 5 stars
    ·
    52 reviews

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    IT for Business: Digital Transformation Strategy

    Skills you'll gain: Technology Strategies, IT Management, Operational Efficiency, IT Service Management, Contract Management, Information Technology, Risk Management Framework, Business Transformation, Digital Transformation, Risk Analysis, Risk Management, Business Risk Management, Governance, Operational Analysis, Service Management, Operational Excellence, Technology Solutions, Vendor Contracts, Business Strategy, Strategic Planning

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Relación entre Branding y Marketing

    Skills you'll gain: Brand Management, Marketing, Strategic Marketing, Marketing Strategies, Brand Marketing, Marketing Planning, Marketing Strategy and Techniques, Branding, Marketing Management, Business Marketing, Value Propositions, Brand Strategy, Brand Awareness, Go To Market Strategy, Digital Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Brand Management with AI: Strategy to Execution

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Storytelling, Brand Awareness, AI Personalization, Dashboard Creation, Personalized Campaigns, Brand Loyalty, Predictive Analytics, Digital Brand Strategy, Strategic Marketing, Cross-Channel Marketing, AI powered creativity, Dashboard, Data Ethics, Responsible AI, Content Performance Analysis, Marketing

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Starweaver

    How to Build an Entrepreneurial AI Strategy

    Skills you'll gain: AI Product Strategy, AI Enablement, Scalability, Case Studies, Entrepreneurship, Business Strategy, Business Strategies, ChatGPT, Decision Intelligence, Strategic Thinking, AI Integrations, Business Workflow Analysis, Artificial Intelligence, Cost Reduction, Cost Containment, Innovation, Automation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Design your own trading strategy – Culminating Project

    Skills you'll gain: Peer Review, Data Collection, Financial Trading, Portfolio Management, Securities Trading, Business Planning, Financial Market, Market Data, Market Analysis, Technical Analysis, Model Evaluation, Investment Management, Portfolio Risk, Performance Measurement, Financial Analysis, Performance Analysis, Statistical Hypothesis Testing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Demand Planning, Forecasting, Consumer Behaviour, Data-Driven Marketing, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Regression Analysis, Customer Acquisition Management, Excel Formulas, Marketing Budgets, Customer Retention, Customer Relationship Management, Logistic Regression

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Open University

    Sustainable Business Strategy for Future Leaders

    Skills you'll gain: Sustainable Business, Ideation, Systems Thinking, Sustainable Development, Creative Thinking, Corporate Sustainability, Brainstorming, Experimentation, Sustainable Systems, Creative Problem-Solving, Stakeholder Engagement, Business Modeling, Environmental Social And Corporate Governance (ESG), Stakeholder Analysis, Critical Thinking, Innovation, Cognitive flexibility, Creativity, Business Systems Analysis, Problem Solving

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Medindo o Marketing Digital

    Skills you'll gain: Marketing Effectiveness, Key Performance Indicators (KPIs), Marketing Analytics, Digital Marketing, Marketing Strategies, Data-Driven Marketing, Performance Analysis, Digital Marketing Campaigns, Campaign Management, Customer experience strategy (CX), Digital Analysis, Digital Marketing Tools, Performance Measurement, Marketing Automation, Marketing Channel, A/B Testing, Automation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dell

    Dell Technologies Establishing Your Sales Strategy

    Skills you'll gain: Sales Process, Prospecting and Qualification, Sales Pipelines, Technical Sales, Rapport Building, Sales, Customer Relationship Building, Solution Sales Engineering, Sales Strategy, Selling Techniques, Sales Prospecting, Data Centers, Information Technology, Relationship Building, Customer Relationship Management, Telecommunications, Big Data, Communication, Digital Transformation, Artificial Intelligence and Machine Learning (AI/ML)

    Beginner · Course · 1 - 4 Weeks

1…484950…519

In summary, here are 10 of our most popular marketing strategy courses

  • Agentic Strategy: Discover, Design, and Prototype: Google Cloud
  • GenAI for Marketing and Customer Insights: Coursera
  • Auditing Generative AI: Strategy, Analysis & Risk Mitigation: ISACA
  • IT for Business: Digital Transformation Strategy: Packt
  • Relación entre Branding y Marketing: Pontificia Universidad Católica del Perú
  • Brand Management with AI: Strategy to Execution: Board Infinity
  • How to Build an Entrepreneurial AI Strategy: Starweaver
  • Design your own trading strategy – Culminating Project: Indian School of Business
  • Forecasting Models for Marketing Decisions: Emory University
  • Sustainable Business Strategy for Future Leaders: The Open University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok