• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • C

    Coursera

    Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook

    Skills you'll gain: Facebook, Marketing Strategies, Product Promotion, Social Media Content, Driving engagement, Social Media, Social Media Marketing, Social Media Management, Web Presence, User Accounts, Customer Communications Management, Business Process Management

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Codio

    Data Analysis in R with RStudio & Tidyverse

    Skills you'll gain: Descriptive Statistics, R (Software), Statistical Hypothesis Testing, Correlation Analysis, Tidyverse (R Package), Data Analysis, Regression Analysis, Probability & Statistics, Statistical Methods, Data Analysis Software, Data Import/Export, Statistical Analysis, R Programming, Data Wrangling, Statistical Software, Statistical Programming, Data Manipulation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

  • V

    Voxy

    Low Intermediate English: Planning & Organization

    Skills you'll gain: Organizational Skills, Planning, Productivity, English Language, Vocabulary, Time Management, Language Learning, Language Competency, Grammar, Oral Comprehension

    5
    Rating, 5 out of 5 stars
    ·
    23 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    Introduction to NLP and Syntactic Processing

    Skills you'll gain: Natural Language Processing, Text Mining, Markov Model, Data Preprocessing, Python Programming, Applied Machine Learning, Classification Algorithms, Algorithms, Probability & Statistics, Dependency Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Exploring Data Transformation with Google Cloud - Español

    Skills you'll gain: Real Time Data, Digital Transformation, Looker (Software), Business Intelligence, Data Transformation, Google Cloud Platform, Business Transformation, Cloud Storage, Analytics, Data Storage, Dataflow, Data Pipelines, Data-Driven Decision-Making, Data Management, Cloud Solutions

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    فهم مستخدم فيسبوك المعتدل

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Customer Analysis, Social Media Analytics, Social Media, Social Media Marketing, Driving engagement, Social Media Management, Market Analysis, Consumer Behaviour, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Erhalten Sie mehr Followers auf Twitter, indem Sie Videos-Tweet posten

    Skills you'll gain: Social Media, Social Media Marketing, Driving engagement, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Y

    Yunus Social Business Fund Bengaluru

    Value and Business Decision Making

    Skills you'll gain: Cash Flows, Cash Flow Forecasting, Financial Analysis, Decision Making, Risk Analysis, Business Valuation, Risk Management Framework, Strategic Decision-Making, Cost Benefit Analysis, Social Impact, Capital Budgeting, Finance, Stakeholder Analysis, Economics, Policy, and Social Studies, Business Acumen

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud

    Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop

    4
    Rating, 4 out of 5 stars
    ·
    11 reviews

    Beginner · Project · Less Than 2 Hours

  • U

    University of Colorado System

    Machine Learning for Marketers

    Skills you'll gain: Classification And Regression Tree (CART), AI Personalization, Marketing Analytics, Unsupervised Learning, Customer Analysis, Predictive Analytics, Data-Driven Marketing, Applied Machine Learning, Advanced Analytics, Supervised Learning, Dimensionality Reduction, Business Marketing, Predictive Modeling, Marketing Strategies, Data-Driven Decision-Making, Strategic Marketing, Customer experience improvement, Statistical Machine Learning, Personalized Service, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • P

    Pearson

    PMP Certification: Unit 4

    Skills you'll gain: Risk Management, Team Motivation, Risk Analysis, Project Management, Conflict Management, Project Management Institute (PMI) Methodology, Project Risk Management, Management Training And Development, Resource Management, Team Performance Management, Communication, Team Management, Leadership, Resource Allocation, Communication Planning, Communication Strategies, Team Building, Resource Planning

    Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    Supervised Learning and Its Applications in Marketing

    Skills you'll gain: Marketing Analytics, Supervised Learning, Customer Analysis, Customer Retention, Data-Driven Marketing, Applied Machine Learning, Predictive Analytics, Marketing, Scikit Learn (Machine Learning Library), Machine Learning Methods, AI Personalization, Customer Insights, Machine Learning, Model Deployment, Predictive Modeling, Machine Learning Algorithms, Python Programming, Personalized Service, Model Training, Model Evaluation

    Beginner · Course · 1 - 3 Months

1…487488489…687

In summary, here are 10 of our most popular social media analytics courses

  • Configurer des cartes-cadeaux numériques pour votre entreprise sur Facebook: Coursera
  • Data Analysis in R with RStudio & Tidyverse: Codio
  • Low Intermediate English: Planning & Organization: Voxy
  • Introduction to NLP and Syntactic Processing: Packt
  • Exploring Data Transformation with Google Cloud - Español: Google Cloud
  • فهم مستخدم فيسبوك المعتدل: Coursera
  • Erhalten Sie mehr Followers auf Twitter, indem Sie Videos-Tweet posten: Coursera
  • Value and Business Decision Making: Yunus Social Business Fund Bengaluru
  • Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud: Google Cloud
  • Machine Learning for Marketers: University of Colorado System

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok