• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • E

    ESADE Business and Law School

    La familia empresaria: individuo, dinĂ¡mica y tiempo

    Skills you'll gain: Business, Innovation, Business Management, Business Transformation, Emerging Technologies, Economics, Industrial and Organizational Psychology, Entrepreneurship, Demography, Decision Making

    4.5
    Rating, 4.5 out of 5 stars
    ·
    32 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    'Their' World and How You Define It

    Skills you'll gain: Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Empathy, Diversity Training, Intercultural Competence, Cultural Sensitivity, Workplace inclusivity, Social Justice, Cultural Diversity, Social Impact, Self-Awareness, Innovation, Productivity

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • A

    AI CERTs

    AI for Professional Writing

    Skills you'll gain: Prompt Engineering, Content Optimization, Writing and Editing, AI Workflows, Content Creation, Business Writing, Blogs, Web Content, Productivity, AI Personalization, Writing, Generative AI Agents, AI Enablement, Artificial Intelligence, Content Strategy, Proofreading, Artificial Intelligence and Machine Learning (AI/ML), Editing

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    VR with Unity: Build your first Meta Quest VR Project

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Virtual Reality, Virtual Environment, Unity Engine, Interaction Design, Video Game Development, 3D Assets, Software Installation

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Minnesota

    Individual Development Plan (IDP)

    Skills you'll gain: Goal Setting, Strategic Planning, Planning, Personal Development, Strategic Thinking, Timelines, Professional Development, Adaptability, Plan Execution, Professional Networking, Accountability, Self-Awareness, Constructive Feedback, Time Management, Mentorship, Resource Utilization, Communication

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Vertex AI Tabular Data: Qwik Start

    Skills you'll gain: Model Training, Google Cloud Platform, Model Deployment, Applied Machine Learning, Predictive Modeling, Cloud Computing, Classification Algorithms, Cloud Deployment, Predictive Analytics

    Intermediate · Project · Less Than 2 Hours

  • U

    University of Michigan

    Design Strategies for Maximizing Total Data Quality

    Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Collection, Data Processing, Data Preprocessing, Data Analysis, Verification And Validation, Data Access, Design Strategies

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Les bases de la stratégie d’entreprise

    Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Competitive Analysis, Business Planning, Corporate Strategy, Organizational Strategy, Strategic Decision-Making, Competitive Intelligence, Business Analysis, Market Analysis, Market Dynamics, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    High-Fidelity Design and User Testing with Figma

    Skills you'll gain: Usability Testing, Usability, Figma (Design Software), Responsive Web Design, User Experience Design, Interaction Design, User Experience, UI/UX Research, Prototyping, User Interface and User Experience (UI/UX) Design, Software Design Documents, Design Specifications, Mockups, User Interface (UI) Design, UI Components, Technical Documentation, Animations

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment intégrer des applications dans le tableau de bord Hootsuite

    Skills you'll gain: Hootsuite, Slack (Software), Google Workspace, Social Media Management, Dashboard, Social Media Marketing, Social Media, Collaborative Software, Systems Integration, Continuous Integration

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Supply Chain Network Optimization Using MILP on RStudio

    Skills you'll gain: Operations Research, Supply Chain Systems, Supply Chain, Supply Chain Management, Supply Chain Planning, Operational Analysis, Process Optimization, Model Optimization, Capacity Planning, Production Planning, Data Analysis, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • W

    Whizlabs

    Microsoft Fabric: Ingest and Transform Data

    Skills you'll gain: Dataflow, Real Time Data, Data Pipelines, Data Transformation, Data Integration, Data Processing, Extract, Transform, Load, Power BI, PySpark, Apache Spark, Data Quality, Data Store, Data Governance, Analytics

    Intermediate · Course · 1 - 4 Weeks

1…497498499…690

In summary, here are 10 of our most popular social media analytics courses

  • La familia empresaria: individuo, dinĂ¡mica y tiempo: ESADE Business and Law School
  • 'Their' World and How You Define It: University of Colorado Boulder
  • AI for Professional Writing: AI CERTs
  • VR with Unity: Build your first Meta Quest VR Project: Coursera
  • Individual Development Plan (IDP): University of Minnesota
  • Vertex AI Tabular Data: Qwik Start: Google Cloud
  • Design Strategies for Maximizing Total Data Quality: University of Michigan
  • Les bases de la stratĂ©gie d’entreprise: University of Virginia
  • High-Fidelity Design and User Testing with Figma: Coursera
  • Comment intĂ©grer des applications dans le tableau de bord Hootsuite: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok