Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Stakeholder Management, Product Management, Stakeholder Engagement, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, Market Research, Product Strategy, Agile Product Development, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Conflict Management, Kanban Principles, Communication, Prioritization
★ 4.7 (39) · Beginner · Course · 1 - 3 Months

Skills you'll gain: User Story, User Interface (UI), User Interface and User Experience (UI/UX) Design, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Mockups, Usability Testing, Wireframing, User Experience, User Centered Design, User Feedback, Design, Prototyping, Figma (Design Software)
★ 4.8 (12) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Strategic Decision-Making, Product Management, Customer Insights, Data Analysis, Forecasting, A/B Testing, Business Analytics, Analytics, Prioritization, Statistical Analysis, Business Metrics, User Research, Customer Retention, Machine Learning Methods, Root Cause Analysis, Statistical Methods, Stakeholder Communications
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: New Product Development, Product Strategy, Product Development, Innovation, Team Management, Product Planning, Team Performance Management, Project Portfolio Management, Agile Product Development, Product Roadmaps, Process Development, Team Building, Corporate Strategy, Market Opportunities, Technology Roadmaps, Business Strategy, Portfolio Management, Business Modeling, Agile Methodology
★ 5 (20) · Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Planning, Marketing Management, Earned Media, Marketing Communications, Promotions and Campaigns, Branding, Market Dynamics, Target Market, Product Promotion, Customer Insights, Owned Media, Conversion Funnel Analysis, Order Delivery
★ 5 (15) · Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Market Analysis, Integrated Marketing Communications, Market Research, Customer Acquisition Management, Marketing Analytics, Marketing Communications, Marketing Management, Customer Analysis, Performance Measurement, Customer Retention, Performance Metric, Growth Strategies, Marketing Channel, Planning, Financial Management
★ 4.6 (494) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Product Planning, AI Product Strategy, Product Management, New Product Development, Quality Assurance and Control, Sales Strategy, Performance Analysis, Marketing Strategies, Product Marketing, Product Development, Product Lifecycle Management, Promotional Strategies, Quality Control, Quality Assurance, Performance Improvement, Product Improvement, Performance Measurement, Sales Enablement, Cross-Functional Collaboration, Data Analysis
★ 4.6 (15) · Beginner · Course · 1 - 3 Months

AI CERTs
Skills you'll gain: User Research, Law, Regulation, and Compliance, Regulation and Legal Compliance, Customer Insights, Regulatory Compliance, AI Workflows, AI Integrations, Performance Measurement, Artificial Intelligence, Product Development, Key Performance Indicators (KPIs), Emerging Technologies, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Product Planning, Financial Analysis, AI Product Strategy, Product Strategy, Design and Product, Technical Product Management, Product Requirements, Engineering Management, Product Development, Financial Statement Analysis, Customer Analysis, New Product Development, Performance Management, Interviewing Skills
★ 4.5 (943) · Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Journey Mapping, Customer experience improvement, Product Development, Customer Analysis, Consumer Behaviour, User Research, Customer Engagement, Market Research, Case Studies, Product Strategy, Innovation
★ 4.4 (113) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Product Roadmaps, Product Management, Product Planning, Product Development, Plan Execution, Prioritization, Product Lifecycle Management, User Feedback, Customer Insights, Stakeholder Communications, Strategic Planning, Change Management, Stakeholder Management, Communication Strategies, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: AI Product Strategy, Product Management, Commercialization, Model Training, Technical Product Management, Product Lifecycle Management, Design and Product, Model Deployment, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Product Strategy, User Interface and User Experience (UI/UX) Design, Product Design, Infrastructure Architecture, Responsible AI, AI literacy, Digital Transformation, Data-Driven Decision-Making, Deep Learning
Beginner · Course · 3 - 6 Months