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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • C

    Coursera

    GTM Planning and Campaign Execution

    Skills you'll gain: Campaign Management, Digital Marketing Campaigns, Prompt Engineering, Google Ads, Campaign Planning, Advertising Campaigns, A/B Testing, Online Advertising, Digital Advertising, Keyword Research, Go To Market Strategy, Meta Ads Manager, Search Engine Marketing, Prompt Engineering Tools, Paid media, Performance marketing, Content Performance Analysis, Product Marketing, Marketing Analytics, Competitive Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Marketing Data and Performance Measurement

    Skills you'll gain: Conversion Funnel Analysis, Google Analytics, Marketing Analytics, Data-Driven Marketing, Customer Analysis, Campaign Planning, Target Audience, Trend Analysis, Sprint Retrospectives, Marketing Effectiveness, Web Analytics, Campaign Management, Marketing Operations, Content Performance Analysis, Spreadsheet Software, Digital Analysis, Product Marketing, Competitive Analysis, Performance Management, Data Management

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • X

    Xbox

    Product Design and UX/UI Fundamentals

    Skills you'll gain: User Story, User Interface (UI), User Interface and User Experience (UI/UX) Design, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Mockups, Usability Testing, Wireframing, User Experience, User Centered Design, User Feedback, Design, Prototyping, Figma (Design Software)

    4.8 stars, 12 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (12) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Product Management

    Skills you'll gain: Backlogs, Product Roadmaps, Sprint Planning, Agile Methodology, Collaborative Software, Product Management, AI Product Strategy, Wireframing, Agile Product Development, A/B Testing, Project Estimation, Microsoft Teams, Agile Software Development, Agile Project Management, Product Strategy, Product Planning, Jira (Software), Estimation, Project Management Software, Productivity Software

    4.1 stars, 13 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.1 (13) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Product Marketers: Data-Driven Campaigns

    Skills you'll gain: AI Personalization, Personalized Campaigns, Data-Driven Marketing, AI Product Strategy, Marketing Analytics, A/B Testing, Campaign Planning, Marketing Strategies, Digital Marketing Campaigns, Prompt Engineering Tools, Product Marketing, Campaign Management, Advertising Campaigns, Performance Measurement, Generative AI, Google Ads, Prompt Engineering, ChatGPT, Analytics, Automation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Product Planning, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Product Lining, Agile Product Development, Governance, Product Development, Resource Management, Brand Management

    2.7 stars, 7 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 2.7 (7) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Growth Product Manager's Handbook

    Skills you'll gain: Growth Strategies, Product Management, Agile Product Development, Product Marketing, Customer Success Management, User Research, Product Roadmaps, Product Strategy, Performance Metric, Go To Market Strategy, Performance Measurement, Product Development, Product Improvement, Customer Insights, Value Propositions, Design and Product, Content Performance Analysis, Design Thinking, User Experience, B2B Sales

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • N

    Nestlé

    Nestlé's Introduction to Marketing - with Abigail Laursen

    Skills you'll gain: Marketing Effectiveness, Global Marketing, New Product Development, Market Opportunities, Marketing, Product Development, Brand Marketing, Product Marketing, Brand Management, Market Analysis, Competitive Analysis, Strategic Marketing, Marketing Planning, Marketing Analytics, Communication Planning, Diversity Marketing, Marketing Communications, Branding, Consumer Behaviour, Marketing Strategy and Techniques

    4.5 stars, 15 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (15) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Fundamentals of Product Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Product Management, Strategic Prioritization, Market Analysis, Product Marketing, Product Planning, Prioritization, Customer Analysis, Goal Setting, Business Strategy, Strategic Thinking, Strategic Decision-Making, Team Motivation, Market Dynamics, Customer Insights, Business, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Product Management

    Skills you'll gain: Product Marketing, Marketing Management, Product Management, Strategic Marketing, Marketing, Product Strategy, Product Development, Consumer Behaviour, Customer Analysis, Branding, Customer Insights, Target Market, Customer experience strategy (CX), Brand Strategy, Target Audience, Experience Design

    4.7 stars, 282 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (282) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Craft Targeted Positioning Statements

    Skills you'll gain: Product Marketing, Product Strategy, Value Propositions, Target Audience, Benchmarking, Target Market, Persona Development, Go To Market Strategy, Competitive Analysis, Strategic Marketing, Strategic Communication, Stakeholder Communications, Customer Analysis, Customer Insights, Competitive Intelligence, Organizational Strategy, Market Analysis, Market Opportunities, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IE Business School

    Marketing Mix Fundamentals

    Skills you'll gain: Product Strategy, Product Planning, Product Marketing, Marketing Communications, Strategic Marketing, Marketing, Product Management, Product Lifecycle Management, Media Planning, Go To Market Strategy, Marketing Planning, Brand Strategy, Product Promotion, Marketing Channel, Competitive Analysis, Brand Management, Integrated Marketing Communications, Promotional Strategies, Merchandising, Market Share

    4.6 stars, 1.1K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (1.1K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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