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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
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    Starweaver

    ChatGPT (and other AI) for Product Management & Innovation

    Skills you'll gain: AI Enablement, Customer Insights, Innovation, Customer Analysis, Artificial Intelligence, Business Modeling

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Strategic Product Management

    Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Agile Product Development, Product Development, Go To Market Strategy, Product Strategy, Data Visualization Software, Market Analysis, Market Research, Customer Analysis, Target Market, Data Analysis Software, Competitive Analysis, Data Analysis, Microsoft Excel, Cross-Functional Collaboration

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Project Management and Strategy Fundamentals

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    SkillUp

    Product Management: Building AI-Powered Products

    Skills you'll gain: AI Product Strategy, Commercialization, Product Management, AI Enablement, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Stakeholder Engagement, Artificial Intelligence, Stakeholder Management, Return On Investment, Product Development, New Product Development, Team Management, Communication

    4.3
    Rating, 4.3 out of 5 stars
    ·
    179 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing: Platforms, Data, and Technologies

    Skills you'll gain: MarTech, Data Architecture, Data-Driven Marketing, Digital Marketing Tools, Digital Marketing, Marketing Strategies, AI Personalization, Marketing Analytics, Digital Analysis, Data-Driven Decision-Making, Blockchain, Consumer Behaviour, Data Integrity, Image Analysis, Data Ethics, Analytics, Generative AI, Performance Measurement

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Marketing

    Skills you'll gain: Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Planning, Marketing Management, Earned Media, Marketing Communications, Promotions and Campaigns, Branding, Market Dynamics, Target Market, Product Promotion, Customer Insights, Owned Media, Conversion Funnel Analysis, Order Delivery

    5
    Rating, 5 out of 5 stars
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    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Product Management

    Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Product Planning, Financial Analysis, AI Product Strategy, Product Marketing, Product Strategy, Design and Product, Technical Product Management, Product Requirements, Engineering Management, Product Development, Financial Statement Analysis, Customer Analysis, Performance Management, Interviewing Skills

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
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    939 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    SkillUp

    Product Management: Developing and Delivering a New Product

    Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    153 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Lean Product Portfolio Management

    Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Product Planning, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Product Lining, Agile Product Development, Governance, Product Development, Resource Management, Brand Management

    2.7
    Rating, 2.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Market Research, Social Media Strategy, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Sales Presentation, Business Marketing, Customer experience strategy (CX), Strategic Planning, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: Quantitative Techniques

    Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, User Research, Consumer Behaviour, Ideation, Market Analysis, Target Market, Forecasting, Innovation, Target Audience, Needs Assessment, Analysis, Data Collection, Decision Making

    3.7
    Rating, 3.7 out of 5 stars
    ·
    33 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    AI Product Management: The Complete Handbook

    Skills you'll gain: AI Product Strategy, AI Personalization, Product Management, Commercialization, Model Training, Technical Product Management, Product Lifecycle Management, Design and Product, Model Deployment, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Product Strategy, User Interface and User Experience (UI/UX) Design, Product Design, Infrastructure Architecture, Responsible AI, AI literacy, Data-Driven Decision-Making, Deep Learning

    Beginner · Course · 3 - 6 Months

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In summary, here are 10 of our most popular product marketing courses

  • ChatGPT (and other AI) for Product Management & Innovation: Starweaver
  • Strategic Product Management: Board Infinity
  • Marketing Project Management and Strategy Fundamentals: Coursera
  • Product Management: Building AI-Powered Products: SkillUp
  • Digital Marketing: Platforms, Data, and Technologies: University of Illinois Urbana-Champaign
  • Mastering Business Essentials: Marketing: Emory University
  • Real-World Product Management: Advancing Women in Tech
  • Product Management: Developing and Delivering a New Product: SkillUp
  • Lean Product Portfolio Management: University of Maryland, College Park
  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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