Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.
Skills you'll gain: AI Enablement, Customer Insights, Innovation, Customer Analysis, Artificial Intelligence, Business Modeling
Intermediate · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Design Thinking, Technical Product Management, Product Management, Product Lifecycle Management, Agile Methodology, Agile Product Development, Product Development, Go To Market Strategy, Product Strategy, Data Visualization Software, Market Analysis, Market Research, Customer Analysis, Target Market, Data Analysis Software, Competitive Analysis, Data Analysis, Microsoft Excel, Cross-Functional Collaboration
Beginner · Course · 1 - 4 Weeks

Beginner · Course · 1 - 3 Months

Skills you'll gain: AI Product Strategy, Commercialization, Product Management, AI Enablement, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Stakeholder Engagement, Artificial Intelligence, Stakeholder Management, Return On Investment, Product Development, New Product Development, Team Management, Communication
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Data Architecture, Data-Driven Marketing, Digital Marketing Tools, Digital Marketing, Marketing Strategies, AI Personalization, Marketing Analytics, Digital Analysis, Data-Driven Decision-Making, Blockchain, Consumer Behaviour, Data Integrity, Image Analysis, Data Ethics, Analytics, Generative AI, Performance Measurement
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Marketing, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Planning, Marketing Management, Earned Media, Marketing Communications, Promotions and Campaigns, Branding, Market Dynamics, Target Market, Product Promotion, Customer Insights, Owned Media, Conversion Funnel Analysis, Order Delivery
Beginner · Course · 1 - 3 Months

Advancing Women in Tech
Skills you'll gain: Product Roadmaps, Product Management, Agile Product Development, Customer Retention, Cross-Functional Team Leadership, Professional Networking, Product Planning, Financial Analysis, AI Product Strategy, Product Marketing, Product Strategy, Design and Product, Technical Product Management, Product Requirements, Engineering Management, Product Development, Financial Statement Analysis, Customer Analysis, Performance Management, Interviewing Skills
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, AI Product Strategy, Product Management, Product Planning, Responsible AI, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Project Portfolio Management, Product Lining, Agile Product Development, Governance, Product Development, Resource Management, Brand Management
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Market Research, Social Media Strategy, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Sales Presentation, Business Marketing, Customer experience strategy (CX), Strategic Planning, Digital Marketing, Branding, Google Ads, Forecasting
Build toward a degree
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Revenue Forecasting, Market Opportunities, Quantitative Research, Customer Insights, User Research, Consumer Behaviour, Ideation, Market Analysis, Target Market, Forecasting, Innovation, Target Audience, Needs Assessment, Analysis, Data Collection, Decision Making
Mixed · Course · 1 - 3 Months

Skills you'll gain: AI Product Strategy, AI Personalization, Product Management, Commercialization, Model Training, Technical Product Management, Product Lifecycle Management, Design and Product, Model Deployment, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Product Strategy, User Interface and User Experience (UI/UX) Design, Product Design, Infrastructure Architecture, Responsible AI, AI literacy, Data-Driven Decision-Making, Deep Learning
Beginner · Course · 3 - 6 Months