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Web Analytics Courses

Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.


Popular Web Analytics Courses and Certifications


  • Status: Free Trial
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    Edureka

    Applied Data Analytics

    Skills you'll gain: Power BI, Data Visualization, Data Analysis Expressions (DAX), Matplotlib, Plotly, Data Analysis, Exploratory Data Analysis, Seaborn, SQL, Pandas (Python Package), Probability & Statistics, Regression Analysis, Machine Learning, Statistical Hypothesis Testing, Python Programming, Data Transformation, Feature Engineering, Data Integration, NumPy, Web Scraping

    4.1
    Rating, 4.1 out of 5 stars
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    21 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Pennsylvania

    Customer Analytics

    Skills you'll gain: Customer Analysis, Data-Driven Decision-Making, Descriptive Analytics, Marketing Analytics, Predictive Analytics, Customer Insights, Business Analytics, Analytics, Consumer Behaviour, Process Optimization, Data Collection, Regression Analysis, Market Research

    4.6
    Rating, 4.6 out of 5 stars
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    12K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Accounting Analytics

    Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Data, Process Optimization, Analytics, Corporate Strategy, Accounting, Financial Forecasting, Business Metrics, Operational Analysis, Advanced Analytics, Predictive Analytics, Fraud detection, Key Performance Indicators (KPIs), Return On Investment, Finance, Expense Management, Anomaly Detection

    4.5
    Rating, 4.5 out of 5 stars
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    3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Google

    Google Advanced Data Analytics Capstone

    Skills you'll gain: Data Visualization, Regression Analysis, Data Storytelling, Advanced Analytics, Statistical Analysis, Data Analysis, Business Analysis, Project Design, Python Programming, Machine Learning Methods, Artificial Intelligence, Machine Learning, Portfolio Management, Project Documentation

    4.8
    Rating, 4.8 out of 5 stars
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    1.4K reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    EDUCBA

    Analyze Web Logs with Kibana & Elasticsearch

    Skills you'll gain: Kibana, Dashboard, Interactive Data Visualization, Data Presentation, Data Storytelling, Web Analytics, Data Visualization Software, Exploratory Data Analysis, Data Analysis, Business Intelligence, Data Import/Export

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Unilever

    Measurement and Analysis

    Skills you'll gain: Web Analytics, Digital Marketing, Google Analytics, Social Media Marketing, Search Engine Marketing, Social Media Strategy, Marketing Strategies, Search Engine Optimization, Keyword Research, Marketing Analytics, A/B Testing, Advertising Campaigns, Smart Goals, Performance Analysis, Key Performance Indicators (KPIs), Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
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    60 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Go Beyond the Numbers: Translate Data into Insights

    Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Data Presentation, Data Visualization Software, Data Manipulation, Data Ethics, Tableau Software, Data Analysis, Pandas (Python Package), Data Cleansing, Data Quality, Data Processing, Data Validation, Technical Communication, Data Transformation, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    878 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    I

    Illinois Tech

    Predictive Analytics

    Skills you'll gain: Machine Learning Algorithms, Predictive Analytics, Data Cleansing, Unsupervised Learning, Data Analysis, Statistical Machine Learning, Data Mining, Supervised Learning, Machine Learning, Artificial Neural Networks

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    BI Dashboards with IBM Cognos Analytics and Google Looker

    Skills you'll gain: IBM Cognos Analytics, Data Visualization, Dashboard, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
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    C

    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Introduction to Data Analytics on Google Cloud

    Skills you'll gain: Data-Driven Decision-Making, Looker (Software), Data Presentation, Big Data, Data Analysis, Google Cloud Platform, Analytics, Business Intelligence, Cloud Storage, Data Storage, Data Visualization Software, Dashboard, SQL, Data Processing, Data Warehousing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    Python for Data Analytics

    Skills you'll gain: Pandas (Python Package), Data Visualization, Time Series Analysis and Forecasting, Matplotlib, Data Visualization Software, Statistical Inference, Statistical Analysis, Seaborn, Exploratory Data Analysis, Descriptive Statistics, Statistical Modeling, Data Manipulation, Programming Principles, Jupyter, Python Programming, Regression Analysis, Forecasting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular web analytics courses

  • Applied Data Analytics: Edureka
  • Customer Analytics: University of Pennsylvania
  • Accounting Analytics: University of Pennsylvania
  • Google Advanced Data Analytics Capstone: Google
  • Analyze Web Logs with Kibana & Elasticsearch: EDUCBA
  • Measurement and Analysis: Unilever
  • Go Beyond the Numbers: Translate Data into Insights: Google
  • Predictive Analytics: Illinois Tech
  • BI Dashboards with IBM Cognos Analytics and Google Looker: IBM
  • YouTube Analytics: Optimize Performance: Coursera

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