• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Usage Data

    Skills you'll gain: Data Presentation, Trend Analysis, Data Literacy, Content Performance Analysis, Analysis, Data Analysis, Web Analytics, Data-Driven Decision-Making, Stakeholder Communications, Performance Metric, Data Management, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Multimodal AI for Business Insights

    Skills you'll gain: Data Presentation, Executive Presence, Stakeholder Engagement, Decision Support Systems, AI literacy, Business Analysis, Strategic Thinking, Analytical Skills, Data Synthesis

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Ensure Ethical AI & Debiasing

    Skills you'll gain: Data Ethics, Responsible AI, Ethical Standards And Conduct, Technical Communication, Stakeholder Communications, Model Evaluation, Risk Mitigation, Data Preprocessing, People Analytics, Sampling (Statistics), Performance Analysis, Regulatory Requirements

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Design Smart Surveys with Skip Logic

    Skills you'll gain: Surveys, Survey Creation, User Feedback, Case Studies, Data Quality, Research Design, User Research, Data Collection, Qualitative Research

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Machine Learning with R

    Skills you'll gain: Model Evaluation, Classification Algorithms, R Programming, Apache Spark, Deep Learning, Applied Machine Learning, Data Wrangling, Keras (Neural Network Library), Unsupervised Learning, Model Training, Data Manipulation, Machine Learning Algorithms, R (Software), Apache Hadoop, Data Science, Machine Learning, Tidyverse (R Package), Data Analysis, Bayesian Network, Logistic Regression

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Guide Capital Investments

    Skills you'll gain: Capital Budgeting, Return On Investment, Financial Analysis, Capital Expenditure, Financial Data, Investments, Portfolio Risk, Investment Management, Financial Modeling, Financial Forecasting, Forecasting, Data Analysis, Spreadsheet Software, Risk Analysis, Communication, Analytical Skills, Risk Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Markets: Go/No-Go Decisions

    Skills you'll gain: Market Share, Market Analysis, Data Visualization, Competitive Analysis, Data Presentation, Market Intelligence, Market Data, Market Research, Competitive Intelligence, Data Storytelling, Market Opportunities, Data-Driven Decision-Making, Strategic Thinking, Strategic Decision-Making, Risk Management Framework, Regulatory Compliance, Trend Analysis, Business Risk Management, Risk Analysis, Due Diligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Splunk Knowledge Objects: Analyze & Visualize Data

    Skills you'll gain: Splunk, Pivot Tables And Charts, Unstructured Data, Data Visualization Software, Dashboard Creation, Data Modeling, Dashboard, Anomaly Detection, Data Wrangling, Data Transformation, Event Monitoring, Continuous Monitoring

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Logical Operations

    Microsoft Excel for Office 365 (Desktop or Online): Part 2

    Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Visualization, Excel Formulas, Data Analysis, Data Analysis Software, Microsoft 365, Data Entry, Productivity Software, Data Management, Trend Analysis, Document Management, Presentations, User Interface (UI)

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Fatal Drug Overdose Data Using Tableau

    Skills you'll gain: Data Storytelling, Data Presentation, Feature Engineering, Data Ethics, Exploratory Data Analysis, Tableau Software, Data-Driven Decision-Making, Data Visualization Software, Data Analysis, Analytical Skills, Analytics, Data Cleansing, Data Preprocessing, Data Wrangling, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master & Apply Advanced SAS Programming Techniques

    Skills you'll gain: Sampling (Statistics), SAS (Software), Data Integration, Change Control, Statistical Programming, Statistical Methods, Data Manipulation, Data Mapping, Data Processing, Data Management, Data Transformation, Data Governance, Transaction Processing, Version Control

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Build Real-Time Dashboards with Spark

    Skills you'll gain: Apache Kafka, Real Time Data, Apache Spark, Dashboard, Dashboard Creation, PySpark, Data Pipelines, Business Intelligence, Data Lakes, Data Persistence, JSON, Continuous Monitoring, Business Metrics

    Intermediate · Course · 1 - 4 Weeks

1…503504505…533

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok