Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Fractal Analytics
Skills you'll gain: Generative AI, Generative Model Architectures, Software Architecture, Systems Architecture, Machine Learning Methods, PyTorch (Machine Learning Library), Large Language Modeling, Image Analysis, Performance Tuning, Deep Learning, Machine Learning, Artificial Neural Networks, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Business Leadership, Generative AI, Responsible AI, Business Strategy, Data Strategy, Strategic Decision-Making, Organizational Strategy, Technology Strategies, Deep Learning, Artificial Intelligence, Organizational Development, Data Ethics, Human Centered Design, Data Quality, Data Pipelines, Design Thinking, Governance, User Centered Design, Ethical Standards And Conduct
Intermediate · Course · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Responsible AI, Data Governance, Data Ethics, Data Pipelines, Data Architecture, Data Management, Governance, Data Integrity, Artificial Intelligence, Metadata Management, Automation, Generative AI, Data Security
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Responsible AI, User Research, Human Centered Design, User Experience Design, Design Thinking, Prototyping, Ideation, Generative AI, Brainstorming, UI/UX Research, Innovation, User Experience, Usability Testing, Data Ethics, Artificial Intelligence, Prompt Engineering, Critical Thinking, Problem Solving, Data Analysis, Business Consulting
Beginner · Specialization · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Ideation, UI/UX Research, Brainstorming, Innovation, Design Thinking, User Research, Generative AI, Competitive Analysis, Human Centered Design, Data Ethics, Persona (User Experience), Artificial Intelligence, Problem Solving, Data Collection, Data Synthesis, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics
Intermediate · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Web Analytics and SEO, Web Analytics, Supplier Management, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Web Design, Retail Management, Blogs, Order Management, Promotional Strategies, Content Management Systems, Web Design and Development, Web Development, Content Management, Web Content, Marketing Strategies, Web Frameworks, Web Development Tools
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, Generative Model Architectures, Business Leadership, AI Product Strategy, Business Strategy, Ethical Standards And Conduct, Analytical Skills, Strategic Thinking, Data Strategy, Information Privacy, Personally Identifiable Information, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation
Beginner · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Responsive Web Design, AI Personalization, Web Analytics and SEO, HTML and CSS, Application Security, Cloud Hosting, Control Panels
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development
Advanced · Guided Project · Less Than 2 Hours
Universidade de São Paulo
Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement
Beginner · Course · 1 - 3 Months