Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Fractal Analytics
Skills you'll gain: Data Ethics, Generative AI, LLM Application, Artificial Intelligence, Data Structures, Data Science, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Exploratory Data Analysis, Feature Engineering, Interactive Data Visualization, Data Analysis Expressions (DAX), Human Centered Design, Storyboarding, SQL, Applied Machine Learning, Data Modeling, Machine Learning, Problem Solving, Python Programming
Beginner · Professional Certificate · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Responsible AI, User Research, Human Centered Design, User Experience Design, Design Thinking, Prototyping, Ideation, Generative AI, Brainstorming, UI/UX Research, Innovation, User Experience, Usability Testing, Data Ethics, Artificial Intelligence, Prompt Engineering, Critical Thinking, Problem Solving, Data Analysis, Business Consulting
Beginner · Specialization · 1 - 3 Months

Fractal Analytics
Skills you'll gain: Responsible AI, Data Governance, Data Ethics, Data Pipelines, Data Architecture, Data Management, Governance, Data Integrity, Artificial Intelligence, Metadata Management, Automation, Generative AI, Data Security
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: Ideation, UI/UX Research, Brainstorming, Innovation, Design Thinking, User Research, Generative AI, Competitive Analysis, Human Centered Design, Data Ethics, Persona (User Experience), Artificial Intelligence, Problem Solving, Data Collection, Data Synthesis, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Data Presentation, Marketing, Analytics, Web Analytics
Intermediate · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Web Analytics and SEO, Web Analytics, Supplier Management, E-Commerce, WordPress, Search Engine Optimization, No-Code Development, Web Design, Retail Management, Blogs, Order Management, Promotional Strategies, Content Management Systems, Web Design and Development, Web Development, Content Management, Web Content, Marketing Strategies, Web Frameworks, Web Development Tools
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, Generative Model Architectures, Business Leadership, AI Product Strategy, Business Strategy, Ethical Standards And Conduct, Analytical Skills, Strategic Thinking, Data Strategy, Information Privacy, Personally Identifiable Information, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Data Visualization Software, Digital Media Strategy, Campaign Management, Business Analytics, Marketing, Web Analytics, Marketing Strategies, Data Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months
Universidade de São Paulo
Skills you'll gain: Search Engine Marketing, Digital Marketing, Email Marketing, Google Ads, Marketing Strategies, Search Engine Optimization, Google Analytics, Online Advertising, A/B Testing, Pay Per Click Advertising, Advertising Campaigns, Web Analytics, Digital Advertising, Facebook, Campaign Management, Marketing Analytics, Return On Investment, Performance Measurement
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization, Data Visualization Software, Big Data, Microsoft Excel, IBM Cognos Analytics, Data Analysis, Statistical Analysis, Apache Hadoop, Analytical Skills, Excel Formulas, Looker (Software), Scatter Plots, Tree Maps, Apache Hive, Spreadsheet Software, Dashboard, Data Cleansing
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Cloud Computing Architecture, Cloud Services, Responsible AI, Cloud Security, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Solutions, Cloud Computing, Generative AI, Big Data, Data Analysis, Data Science, Natural Language Processing, Business Intelligence, Content Creation, Business
Beginner · Specialization · 3 - 6 Months