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Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


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    EDUCBA

    HR Dashboards and Analytics in Excel

    Skills you'll gain: People Analytics, Microsoft Excel, Human Resource Strategy, Excel Formulas, Dashboard, Human Resources, Payroll Systems, Payroll, Workforce Planning, Performance Reporting, Payroll Processing, Spreadsheet Software, Employee Engagement, Workforce Management, Compensation Analysis, Performance Analysis, Employee Retention, Data Visualization, Data-Driven Decision-Making

    Mixed · Course · 1 - 3 Months

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    Universitat Autònoma de Barcelona

    Digital Brand Builders: From Strategy to Social Influence

    Skills you'll gain: Digital Brand Strategy, Brand Management, Brand Strategy, Branding, Brand Marketing, Strategic Marketing, Marketing Strategies, Brand Loyalty, Social Media Marketing, Storytelling, Digital Marketing, digital literacy, Marketing Channel, Influencing, Personal Development, Community Development, Performance marketing, Employee Engagement, Corporate Strategy, Analytics

    Beginner · Course · 1 - 3 Months

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    Board Infinity

    Forecasting for Marketers: Mastering Google Analytics

    Skills you'll gain: Financial Forecasting, Data-Driven Marketing, Cross-Channel Marketing, Marketing Budgets, Stakeholder Engagement, Data-Driven Decision-Making, Revenue Forecasting, Marketing Effectiveness, Marketing Planning, Web Analytics, Analytics, Data Presentation, Predictive Modeling, Trend Analysis, Dashboard, Dashboard Creation, Performance Reporting, Data Validation

    Beginner · Course · 1 - 4 Weeks

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    The State University of New York

    Data Analytics in Sports Law and Management

    Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Events and Conferences, Calendar Management, People Analytics, Performance Analysis, Facility Operations, Driving engagement, Analytics, Data Management, Scheduling, Labor Relations, Workforce Management, Relationship Management, Data Analysis, Performance Measurement, Law, Regulation, and Compliance, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
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    54 reviews

    Beginner · Specialization · 3 - 6 Months

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    Packt

    Product Analytics Essentials for Product Managers

    Skills you'll gain: Product Management, A/B Testing, Analytics, Value Propositions, User Experience, Data Analysis, Product Improvement, Customer Analysis, Conversion Funnel Analysis, User Research, Customer experience improvement, Performance Metric, Customer Insights, Driving engagement, Data-Driven Decision-Making, Customer Retention, Customer Engagement, Drive Engagement

    Intermediate · Course · 1 - 3 Months

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    Microsoft

    Microsoft Advanced Analytics Techniques with Generative AI

    Skills you'll gain: Logistic Regression, Web Scraping, Prompt Engineering, Rmarkdown, Regression Analysis, Responsible AI, Leaflet (Software), Generative AI, Statistical Modeling, Statistics, Statistical Analysis, Data Ethics, Applied Machine Learning, Root Cause Analysis, AI Product Strategy, AI Enablement, AI Integrations, AI Personalization, AI Orchestration, AI Workflows

    4.6
    Rating, 4.6 out of 5 stars
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    87 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Edureka

    Tableau Cloud and AI for Analytics

    Skills you'll gain: Agentic Workflows, Tableau Software, Data Governance, Collaborative Software, Agentic systems, Data Architecture, Enterprise Architecture, Governance, Analytics, Data Access, Security Controls, Dashboard, Role-Based Access Control (RBAC), Cloud Services, Trend Analysis, Customer Insights, Artificial Intelligence, Performance Management, Application Lifecycle Management, Business Metrics

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    HR Systems, Analytics and Performance Tools

    Skills you'll gain: HR Tech, Human Resources Software, People Analytics, Human Resources Information System (HRIS), Human Resource Strategy, Human Resource Management, Employee Performance Management, Human Resources, Human Resources Management and Planning, Workflow Management, Workforce Management, Performance Appraisal, Performance Management, Performance Measurement, Data-Driven Decision-Making, Employee Training, Payroll Systems, Training and Development, Automation, Payroll Processing

    Mixed · Course · 1 - 4 Weeks

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    Packt

    Real Time Analytics with SAP Hana

    Skills you'll gain: SAP Analytics Cloud, Data Access, Data Modeling, Real Time Data, Stored Procedure, Database Architecture and Administration, Data Architecture, Text Mining, Data Integration, SAP Applications, SQL, Decision Intelligence, Predictive Analytics, Business Reporting, Scripting

    Intermediate · Course · 1 - 3 Months

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    Kennesaw State University

    Strategies for Planned Social Change with Jagdish Sheth

    Skills you'll gain: Social Impact, Corporate Sustainability, Sustainable Development, Sustainable Business, Environmental Issue, Positive Behavior Support, Advertising, Change Management, Sustainability Standards, Influencing, Consumer Behaviour, Behavior Management, Marketing Psychology, Marketing Communications, Promotional Strategies, Marketing, Behavioral Management

    4.6
    Rating, 4.6 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

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    Edureka

    Generative AI's Applications in Marketing Analytics

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Marketing Management, Data Preprocessing, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

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    LearnKartS

    Marketing Analytics Mastery: KPIs, Funnels & Growth

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Marketing Effectiveness, Customer Acquisition Management, Conversion Funnel Analysis, Google Analytics, Data-Driven Decision-Making, Marketing Strategies, Web Analytics, Analytics, Customer Analysis, Marketing, Business Analytics, Data Analysis, Performance marketing, Key Performance Indicators (KPIs), Microsoft Excel, Business Analysis, E-Commerce, Data Visualization

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media analytics courses

  • HR Dashboards and Analytics in Excel: EDUCBA
  • Digital Brand Builders: From Strategy to Social Influence: Universitat Autònoma de Barcelona
  • Forecasting for Marketers: Mastering Google Analytics: Board Infinity
  • Data Analytics in Sports Law and Management: The State University of New York
  • Product Analytics Essentials for Product Managers: Packt
  • Microsoft Advanced Analytics Techniques with Generative AI: Microsoft
  • Tableau Cloud and AI for Analytics: Edureka
  • HR Systems, Analytics and Performance Tools: EDUCBA
  • Real Time Analytics with SAP Hana: Packt
  • Strategies for Planned Social Change with Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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