Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

IESE Business School
Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Organizational Leadership, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Market Share, Case Studies, Financial Statements, Marketing, Consumer Behaviour, Decision Making, Team Leadership, Balance Sheet, Working Capital, Branding
Mixed · Course · 1 - 3 Months

SkillUp
Skills you'll gain: New Product Development, Product Management, Product Development, Innovation, Product Lifecycle Management, Product Roadmaps, Usability Testing, Product Planning, Product Strategy, Project Management Life Cycle, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Project Planning, Business Development, Agile Product Development, Test Planning, Registration, Leadership
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis
Intermediate · Specialization · 3 - 6 Months

University of California, Irvine
Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting
Beginner · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Data Validation, Exploratory Data Analysis, A/B Testing, Analysis, Predictive Analytics, Predictive Modeling
Intermediate · Specialization · 3 - 6 Months

Salesforce
Skills you'll gain: Sales Development, Salesforce, Lead Generation, Sales Support, Sales Pipelines, Campaign Management, Sales Process, Sales Operations, Customer Relationship Management (CRM) Software, Data Import/Export, Data Cleansing
Beginner · Course · 1 - 4 Weeks

ESCP Business School
Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing
Beginner · Course · 1 - 3 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies
Build toward a degree
Beginner · Course · 1 - 3 Months

Skills you'll gain: Business Modeling, Entrepreneurship, Business Leadership, Promotional Strategies, Business Strategy, Innovation, Digital Content, Content Creation, Digital Transformation, Entrepreneurial Finance, Marketing Strategies, Consumer Behaviour
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Media Relations, Public Relations, Marketing and Public Relations, Media and Communications, Crisis Management, Corporate Communications, Strategic Communication, Branding, Brand Management, Communication Strategies, Storytelling
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Advertising Campaigns, Marketing Strategies, Performance Reporting, Return On Investment, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Cross-Channel Marketing, Data Access, Data Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Layout Design, Process Design, Design Elements And Principles, Workflow Management, Digital Design, Marketing Collateral, Graphic Design, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness
Advanced · Guided Project · Less Than 2 Hours