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Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Digital Brand Strategy, Keyword Research, Digital Marketing, Financial Accounting, Organizational Leadership, Online Advertising, Financial Reporting, Search Engine Optimization, Business Planning, Accountability, Business Management, Forecasting, Leadership and Management, Cash Flow Forecasting, Working Capital, Cost Control, Strategic Planning, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    828 reviews

    Beginner · Specialization · 1 - 3 Months

  • S

    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Change Management, Social Media Analytics, Organizational Change, Hospitality Management, Content Creation, Hospitality Services, Design Thinking, Social Media Marketing, Brand Marketing, Service Management, Digital Marketing, Content Marketing, Social Media Management, Search Engine Optimization, Design, Prototyping, Leadership

    4.4
    Rating, 4.4 out of 5 stars
    ·
    202 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Q

    Queen Mary University of London

    Market Research

    Skills you'll gain: Qualitative Research, Proposal Development, Market Research, Research Reports, Data Collection, Research Design, Surveys, Research Methodologies, Analytics, Proposal Writing, Data Analysis, Digital Brand Strategy, Statistical Hypothesis Testing, Survey Creation, Digital Analysis, Statistical Analysis, Correlation Analysis, Business Research, Report Writing, Science and Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    960 reviews

    Beginner · Specialization · 3 - 6 Months

  • S

    SkillUp

    Telephone Consumer Protection Act (TCPA)

    Skills you'll gain: Outbound Calls, Telemarketing, Customer Communications Management, Lead Generation, Direct Marketing, Telephone Skills, Phone Sales, Call Center Experience, Regulatory Compliance, Compliance Training, Telecommunications, Compliance Management, Legal Risk, General Sales Practices, Informed Consent, Law, Regulation, and Compliance, Compliance Reporting, Regulatory Requirements, Record Keeping, Risk Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Write Impactful Newsletters

    Skills you'll gain: Newsletters, Copywriting, Email Marketing, Peer Review, Writing and Editing, Content Strategy, Customer Retention, User Feedback, Driving engagement, Content Creation, Google Docs, Constructive Feedback, Customer Engagement, Collaboration, Branding

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Automate Welcome Emails

    Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Customer Engagement, Driving engagement, Customer Relationship Building, Greeting Customers

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Research Report: Delivering Insights

    Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    185 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Tag Links with UTMs

    Skills you'll gain: Campaign Management, Return On Investment, Data-Driven Decision-Making, Digital Marketing Tools

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Track Conversions in GA4

    Skills you'll gain: Google Analytics, Email Marketing, Data-Driven Marketing, Marketing Analytics, Web Analytics, Conversion Funnel Analysis, Marketing Effectiveness, Campaign Management, Performance Reporting, Goal Setting, Return On Investment

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Decode Engagement Peaks

    Skills you'll gain: Email Marketing, Data-Driven Marketing, Marketing Analytics, Microsoft Excel, Statistical Reporting, Driving engagement, Trend Analysis, Target Audience, Data-Driven Decision-Making, Customer Engagement, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Event Management and Promotion Strategies

    Skills you'll gain: Event Marketing, Events and Conferences, Event Management, Budget Management, Promotional Strategies, Promotions and Campaigns, Marketing Budgets, Branding, Risk Analysis, Event Planning, Risk Management, Strategic Marketing, Cost Management, Risk Management Framework, Budgeting, Brand Marketing, Revenue Management, Marketing Management, Brand Strategy, Brand Management

    Mixed · Course · 1 - 4 Weeks

  • C

    California Institute of the Arts

    Visual Elements of User Interface Design

    Skills you'll gain: User Interface (UI) Design, Visual Design, Digital Design, Graphic and Visual Design, User Interface (UI), User Interface and User Experience (UI/UX) Design, Web Design, Design Elements And Principles, Human Computer Interaction, Responsive Web Design, Typography, Graphic Design, UI Components, Interactive Design, User Experience Design, Aesthetics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.4K reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing courses

  • Introduction to Business: University of California, Irvine
  • Luxury Hospitality & Brand Innovation: Starweaver
  • Market Research: Queen Mary University of London
  • Telephone Consumer Protection Act (TCPA): SkillUp
  • Write Impactful Newsletters : Coursera
  • Automate Welcome Emails: Coursera
  • Research Report: Delivering Insights: University of California, Davis
  • Tag Links with UTMs: Coursera
  • Track Conversions in GA4: Coursera
  • Decode Engagement Peaks: Coursera

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