Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Sage Publications
Skills you'll gain: Strategic Marketing, Product Strategy, Marketing, Business Strategy, Go To Market Strategy, Marketing Strategy and Techniques, Value Propositions, Design Thinking, Customer Analysis, Market Dynamics, Brand Strategy, Target Market, Strategic Thinking, Product Development, Product Lining, Branding, New Product Development, Consumer Behaviour, Competitive Analysis, Market Trend
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Go To Market Strategy, Campaign Planning, Value Propositions, Marketing Strategies, Strategic Marketing, Marketing Planning, Product Marketing, Persona Development, Target Market, Marketing Effectiveness, Market Opportunities, Target Audience, Product Strategy, Campaign Management, Business Priorities, Market Share, Data-Driven Marketing, Market Research, Market Analysis, Microsoft Excel
Intermediate · Course · 1 - 3 Months

University of California, Irvine
Skills you'll gain: Persona Development, Marketing Strategies, Digital Brand Strategy, Digital Media Strategy, Target Audience, Social Media Strategy, Social Media Marketing, Customer Analysis, Digital Marketing, Marketing Planning, Customer Acquisition Management, Customer experience improvement, Customer Engagement, Customer Retention, Social Media, Marketing, Target Market, Brand Management, E-Commerce, Experience Design
★ 4.7 (306) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Marketing Collateral, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, File Management, Multimedia
★ 4.4 (7) · Intermediate · Guided Project · Less Than 2 Hours

ESSEC Business School
Skills you'll gain: Data-Driven Marketing, Marketing Analytics, Business Analytics, Statistical Programming, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, Customer Analysis, Case Studies, R (Software), Information Technology, Analytical Skills, Digital Transformation, Business Marketing, Advanced Analytics, Complex Problem Solving, Data Synthesis, R Programming
★ 4.4 (1.3K) · Advanced · Specialization · 3 - 6 Months

ESSEC Business School
Skills you'll gain: Business Analytics, Statistical Programming, Forecasting, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, R (Software), Information Technology, Presentations, Advanced Analytics, Predictive Modeling, Analytics, Statistical Analysis, People Analytics, Communication, Data Storytelling, Business Strategy, Business, Data Analysis
★ 4.4 (670) · Mixed · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Financial Statements, Operations Management, Customer Analysis, Operations, Operational Efficiency, Financial Statement Analysis, Operational Excellence, Return On Investment, Accrual Accounting, Human Capital, Process Improvement and Optimization, Process Analysis, Branding, Marketing, People Management, Capital Budgeting, Finance, Peer Review, Project Design, Corporate Finance
★ 4.7 (27K) · Beginner · Specialization · 3 - 6 Months
University of California, Davis
Skills you'll gain: Search Engine Optimization, Keyword Research, Content Marketing, Content Performance Analysis, Content Strategy, Persona Development, Campaign Planning, Social Media Campaigns, Competitive Analysis, Content Development and Management, Stakeholder Management, Content Optimization, Content Creation, Web Analytics and SEO, Digital Marketing Campaigns, Social Media Strategy, Search Engine Marketing, Stakeholder Communications, Digital Media Strategy, Social Media Marketing
★ 4.6 (13K) · Beginner · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Prompt Patterns, ChatGPT, Generative AI Agents, Generative AI, LLM Application, AI literacy, OpenAI, OpenAI API, Expense Management, AI Personalization, AI Enablement, Context Engineering, AI powered creativity, Artificial Intelligence, Expense Reports, Communication, Planning, Marketing
★ 4.8 (9.4K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Vibe coding, AI powered creativity, Debugging, Prompt Patterns, Brainstorming, Planning, Visual Storytelling, Generative AI, Data Wrangling, Data Analysis, Content Creation, Presentations, AI literacy, Responsible AI, Business Communication, Artificial Intelligence, Data Visualization, Research, Project Management, Machine Learning
★ 4.8 (11K) · Beginner · Professional Certificate · 3 - 6 Months

IESE Business School
Skills you'll gain: Value Propositions, Financial Statements, Brand Management, Customer Analysis, Marketing, Financial Statement Analysis, Branding, Strategic Leadership, Brand Marketing, Leadership Development, Business Analytics, Income Statement, Business Analysis, Intercultural Competence, Financial Analysis, Accounting, Financial Management, Financial Acumen, Leadership, Finance
★ 4.8 (5.6K) · Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Data-Driven Marketing, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Financial Statements, Human Resource Strategy, Financial Analysis, Marketing Analytics, Human Resources Management and Planning, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, People Management
★ 4.6 (18K) · Beginner · Specialization · 3 - 6 Months