• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • J

    John Wiley & Sons

    E-Commerce, Social Media, and Digital Marketing

    Skills you'll gain: E-Commerce, Social Media Marketing, Social Media, Social Media Strategy, Customer Relationship Management, Social Media Campaigns, Social Media Management, Digital Marketing, Business-To-Consumer, Marketing Strategies, Consumer Behaviour, Brand Management, Social Media Analytics, Customer Engagement, Market Research, Customer experience strategy (CX), B2B Sales, Content Marketing, Marketing Analytics, Search Engine Optimization

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Arizona

    Marketing Communications: Culture and Messaging

    Skills you'll gain: Brand Strategy, Brand Marketing, Branding, Marketing Communications, Brand Management, Brand Awareness, Marketing Effectiveness, Advertising, Marketing, Marketing Strategies, Strategic Marketing, Brand Loyalty, Social Media Marketing, Online Advertising, Direct Marketing, Product Marketing, Marketing Strategy and Techniques, Digital Advertising, Advertising Campaigns, Digital Marketing

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Data-Driven Social Media Marketing

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Social Media Campaigns, Storytelling, Social Media Content, Social Media Management, Content Performance Analysis, Data-Driven Marketing, Social Media Analytics, Marketing Strategies, Content Creation, Marketing Planning, Digital Brand Strategy, Marketing, Driving engagement, Marketing Strategy and Techniques, Customer Analysis, Web Presence, Business Ethics

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • I

    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, Content Performance Analysis, Content Development and Management, Digital Marketing Tools, Digital Marketing, Growth Strategies, Content Strategy, Market Research, Brand Management

    4.8 stars, 39 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (39) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Tecnológico de Monterrey

    Impulsando la transformación del marketing digital

    Skills you'll gain: Brand Management, Digital Media Strategy, Digital Analysis, Digital Marketing, Digital Brand Strategy, Digital Marketing Tools, Marketing Communications, Social Media Analytics, Digital Transformation, Marketing Analytics, Social Media Marketing, Marketing Strategies, Business Transformation, Digital Communications, Marketing Automation, Innovation

    4.8 stars, 108 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (108) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Market Research Foundations for Strategy and Growth

    Skills you'll gain: Market Research, Business Research, Marketing Strategies, Market Analysis, Marketing Planning, Business Planning, Market Opportunities, Business Analysis, Research Methodologies, Competitive Analysis, Business Strategy, Strategic Planning, Smart Goals, Growth Strategies, Project Scoping, Goal Setting, Interviewing Skills, Key Performance Indicators (KPIs), Report Writing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    JTBD Playbook: Align Strategy with Customer Needs

    Skills you'll gain: Design Thinking, Customer experience strategy (CX), Agile Product Development, Journey Mapping, Product Marketing, Product Strategy, Product Management, User Research, Service Design, New Product Development, Customer experience improvement, Value Propositions, User Feedback, Product Improvement, Product Roadmaps, Product Development, Customer Insights, Innovation, Market Opportunities, Market Analysis

    Intermediate · Course · 1 - 3 Months

  • S

    STARWEAVER

    Generative AI for Marketing: Content, SEO & Automation

    Skills you'll gain: Marketing Automation, Generative AI Agents, Content Marketing, Marketing Effectiveness, Generative AI, MarTech, AI Personalization, Marketing Analytics, Agentic systems, Marketing, Data Ethics, Customer Communications Management, AI Workflows, Personalized Service, Multimodal Prompts, Customer experience improvement, Large Language Modeling, Governance, Prompt Engineering, Predictive Analytics

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • U

    University of Arizona

    Marketing Communications: The Customer's Journey

    Skills you'll gain: Integrated Marketing Communications, Advertising, Advertising Campaigns, Marketing Communications, Media Strategy, Paid media, Owned Media, Customer Advocacy, Journey Mapping, Branding, Marketing, Digital Media Strategy, Earned Media, Search Engine Optimization, Brand Management, Customer Engagement, Content Development and Management, Digital Advertising, Brand Strategy, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Advanced HR Leadership: Strategy, Talent, and Innovation

    Skills you'll gain: Talent Acquisition, Human Resources, Management Training And Development, Recruitment Strategies, Talent Recruitment, Leadership Development, Diversity Equity and Inclusion Initiatives, HR Tech, Human Resources Management and Planning, Human Resource Strategy, Leadership, Workplace inclusivity, Recruitment, Strategic Leadership, Intercultural Competence, Diversity and Inclusion, Organizational Structure, Human Resources Information System (HRIS), Human Resources Software, Cultural Diversity

    3.9 stars, 31 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 3.9 (31) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Consumer Psychology for Marketing Decisions

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Advertising, Data Collection, Market Research, Customer Analysis, Marketing, Surveys, Customer Insights, Target Market, Data-Driven Marketing, Marketing Strategies, Target Audience, Market Analysis, Qualitative Research, Global Marketing, Research Methodologies, Persuasive Communication, Marketing Communications, Marketing Strategy and Techniques

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    AI Applications in Marketing and Finance

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Risk Modeling, Artificial Intelligence and Machine Learning (AI/ML), Personalized Service, Digital Transformation, Data-Driven Marketing, Customer Insights, Machine Learning, Marketing Analytics, Machine Learning Methods, Customer Engagement, Risk Analysis, Driving engagement, Data-Driven Decision-Making, Applied Machine Learning, Financial Data

    4.6 stars, 503 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (503) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…545556…549

In summary, here are 10 of our most popular marketing strategy courses

  • E-Commerce, Social Media, and Digital Marketing: John Wiley & Sons
  • Marketing Communications: Culture and Messaging: University of Arizona
  • Data-Driven Social Media Marketing: EDUCBA
  • Search Engine Optimization and Content Marketing: IBM
  • Impulsando la transformación del marketing digital: Tecnológico de Monterrey
  • Market Research Foundations for Strategy and Growth: Coursera
  • JTBD Playbook: Align Strategy with Customer Needs: Packt
  • Generative AI for Marketing: Content, SEO & Automation: STARWEAVER
  • Marketing Communications: The Customer's Journey: University of Arizona
  • Advanced HR Leadership: Strategy, Talent, and Innovation: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok