• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Analytics

Social Media Analytics Courses

Social Media Analytics courses can help you learn data collection techniques, audience segmentation, engagement metrics, and campaign performance evaluation. You can build skills in interpreting social media trends, optimizing content strategies, and using insights to drive marketing decisions. Many courses introduce tools like Google Analytics, Hootsuite, and Sprout Social, which help you analyze user behavior and measure the effectiveness of your social media efforts.

Popular Social Media Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master SPSS GUI Navigation and Data Analysis Skills

    Skills you'll gain: Data Visualization, SPSS (Software), Data Presentation, Data Literacy, Statistical Visualization, Statistical Analysis, SPSS, Data Transformation, Data Manipulation, Data Processing, Data Wrangling, Data Analysis, Graphing, Statistical Software, Data Import/Export, File Management

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Apple Certified Support Professional macOS 11

    Skills you'll gain: Apple Service Certification, Knowledge of Apple Software, Mac OS, User Accounts, System Support, Desktop Support, Software Installation, File Management, Network Support, Operating System Administration, System Configuration, File Systems, General Networking, Knowledge of Apple Hardware, Data Storage, Data Management, Network Administration, Remote Access Systems, Application Security, Encryption

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    TikTok Planning: Manage Content Like a Pro

    Skills you'll gain: TikTok, Content Scheduling, Social Media Content, Content Strategy, Content Development and Management, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Scheduling, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    ML Parameters Optimization: GridSearch, Bayesian, Random

    Skills you'll gain: Model Optimization, Model Evaluation, Scikit Learn (Machine Learning Library), Regression Analysis, Fine-tuning, Applied Machine Learning, Machine Learning, Data Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    8 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    L

    Logical Operations

    Emotional Intelligence for Business Professionals

    Skills you'll gain: Empathy & Emotional Intelligence, Emotional Intelligence, Self-Awareness, Personal Development, Social Skills, Employee Coaching, Team Building, Leadership Development, Leadership, Team Management, Relationship Building, Conflict Management, Team Motivation, Professional Development, Empathy, Motivational Skills, Self-Motivation, Active Listening, Adaptability, Communication

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Introducción a la IA y la tecnología en el deporte

    Skills you'll gain: Artificial Intelligence, Data Analysis Software, Analytics, Big Data, Data Analysis, Data Ethics, Deep Learning, Machine Learning, Statistical Analysis, Emerging Technologies, Health Technology, Internet Of Things, Natural Language Processing, Digital Transformation, Technology Solutions, Scikit Learn (Machine Learning Library), Large Language Modeling, Technology Strategies, Performance Appraisal, Agile Project Management

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Microsoft Excel استخدام المعادلات و الوظائف البسيطة فى

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis, Analysis, Analytical Skills

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    Logical Operations

    R Programming for Data Science

    Skills you'll gain: R Programming, R (Software), Data Science, Data Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Statistical Visualization, Regression Analysis, Statistical Machine Learning, Plot (Graphics), Data Structures, Computer Programming, Decision Tree Learning, Machine Learning Methods, Machine Learning, Software Development, Computer Programming Tools, Data Import/Export, Machine Learning Algorithms

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    P

    Pearson

    Hadoop and Spark Fundamentals: Unit 2

    Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Analytics, Data Processing, Distributed Computing, Debugging, Java Programming

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    How to Visualize Data with R

    Skills you'll gain: Data Visualization, Statistical Visualization, Ggplot2, Plot (Graphics), R (Software), R Programming, Scatter Plots, Data Collection, Graphing, Data Analysis, Data Manipulation, Data Access, Data Import/Export, Regression Analysis, Data Structures, Development Environment, Software Installation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Facebook Planning: Manage Content Like a Pro

    Skills you'll gain: Content Scheduling, Facebook, Content Development and Management, Content Strategy, Social Media Content, Content Creation, Social Media Management, Drive Engagement, Driving engagement, Content Management, Calendar Management, Social Media, Digital Marketing Tools, Productivity Software, Google Workspace, Content Performance Analysis, Workflow Management, Customer Engagement, Live Streaming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Créer du contenu marketing pour LinkedIn avec Visme

    Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Product Promotion, Content Creation, Social Media Content, User Accounts, Data Visualization, Account Management, Digital Content, Professional Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

1…559560561…692

In summary, here are 10 of our most popular social media analytics courses

  • Master SPSS GUI Navigation and Data Analysis Skills: EDUCBA
  • Apple Certified Support Professional macOS 11: Packt
  • TikTok Planning: Manage Content Like a Pro: Coursera
  • ML Parameters Optimization: GridSearch, Bayesian, Random: Coursera
  • Emotional Intelligence for Business Professionals: Logical Operations
  • Introducción a la IA y la tecnología en el deporte: Real Madrid Graduate School Universidad Europea
  • Microsoft Excel استخدام المعادلات و الوظائف البسيطة فى : Coursera
  • R Programming for Data Science: Logical Operations
  • Hadoop and Spark Fundamentals: Unit 2: Pearson
  • How to Visualize Data with R: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok