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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    IBM

    Data Analysis with Python

    Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Data Import/Export, Predictive Modeling, Regression Analysis, Statistical Analysis, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data-Driven Decision-Making, Matplotlib, Feature Engineering, Data Visualization, Data Pipelines, NumPy, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20K reviews

    Intermediate · Course · 1 - 3 Months

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    National Taiwan University

    商管統計資料分析二 (Analytics for Business and Management (II))

    Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Data Visualization, R Programming, Statistical Analysis, Case Studies, Business Analytics, Advanced Analytics, Analytics, Data Analysis, Statistical Hypothesis Testing, Variance Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation With Generative AI

    Skills you'll gain: Generative AI Agents, Responsible AI, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Prompt Engineering, Marketing, ChatGPT, Marketing Strategies, Innovation, Ethical Standards And Conduct

    4.4
    Rating, 4.4 out of 5 stars
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    69 reviews

    Intermediate · Course · 1 - 4 Weeks

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    National Taiwan University

    商管統計資料分析三 (Analytics for Business and Management (III))

    Skills you'll gain: Statistical Methods, Regression Analysis, Statistical Hypothesis Testing, Statistical Modeling, Statistical Analysis, R Programming, Business Analytics, Advanced Analytics, Estimation, Probability & Statistics

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    IBM

    Introduction to Big Data with Spark and Hadoop

    Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Apache Hive, Big Data, IBM Cloud, Kubernetes, Docker (Software), Scalability, Data Processing, Distributed Computing, Performance Tuning, Data Transformation, Debugging

    4.4
    Rating, 4.4 out of 5 stars
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    465 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Power BI Data Analyst

    Skills you'll gain: Power BI, Microsoft Excel, Data Analysis, Data Collection, Data Visualization, Data Storage, Microsoft Power Platform, Data Quality, Business Intelligence, Timelines, Advanced Analytics, Database Design, Statistical Reporting, Statistical Visualization, Data Integration, Data Storage Technologies, SQL, Data Manipulation, Microsoft SQL Servers, Data Security

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    8.7K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Sales Presentation, Verbal Communication Skills, Presentations, Marketing, Persuasive Communication, Advertising, Marketing Communications, Business Writing, Influencing, Graphic Design, Sales, Business Communication, Data Visualization, Market Research, Branding, Brainstorming

    5
    Rating, 5 out of 5 stars
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    8 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Business Analysis Using Spreadsheets: Basics

    Skills you'll gain: Google Sheets, Data Visualization, Spreadsheet Software, Data Presentation, Data Analysis, Data Visualization Software, Business Analytics, Productivity Software, Business Analysis, Data Manipulation, Descriptive Statistics, Analysis, Statistics, Excel Formulas, Data Cleansing, Mathematical Software

    4.3
    Rating, 4.3 out of 5 stars
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    1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Google

    Google Business Intelligence

    Skills you'll gain: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Databases, Data Warehousing, Database Systems, Data Pipelines, Data-Driven Decision-Making, Data Visualization, Interviewing Skills, Business Process, Business Analysis, Professional Development, Google Gemini, Data Analysis, SQL

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    6.3K reviews

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Preview
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    National Taiwan University

    行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

    Skills you'll gain: Brand Management, Marketing, Customer Relationship Management, Marketing Strategies, Consumer Behaviour, Brand Strategy, Market Dynamics, Customer Engagement, Target Market, Customer Insights, Customer Data Management, Market Analysis, Marketing Analytics, Digital Marketing

    4.8
    Rating, 4.8 out of 5 stars
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    127 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Human Resources (HR) Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, HR Tech, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, Data Ethics, LLM Application, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Deep Learning, Data-Driven Decision-Making, Employee Engagement, Recruitment, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
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    11K reviews

    Intermediate · Specialization · 1 - 3 Months

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    The State University of New York

    Launch Your Online Business

    Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    877 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Analysis with Python: IBM
  • 商管統計資料分析二 (Analytics for Business and Management (II)): National Taiwan University
  • Content Creation With Generative AI: Coursera
  • 商管統計資料分析三 (Analytics for Business and Management (III)): National Taiwan University
  • Introduction to Big Data with Spark and Hadoop: IBM
  • Microsoft Power BI Data Analyst: Microsoft
  • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University
  • Introduction to Business Analysis Using Spreadsheets: Basics: Coursera
  • Google Business Intelligence: Google
  • 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world): National Taiwan University

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