Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Data Import/Export, Predictive Modeling, Regression Analysis, Statistical Analysis, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data-Driven Decision-Making, Matplotlib, Feature Engineering, Data Visualization, Data Pipelines, NumPy, Python Programming
Intermediate · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Data Visualization, R Programming, Statistical Analysis, Case Studies, Business Analytics, Advanced Analytics, Analytics, Data Analysis, Statistical Hypothesis Testing, Variance Analysis
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Generative AI Agents, Responsible AI, Content Marketing, Marketing Materials, Copywriting, Content Creation, Marketing Design, Marketing Communications, Prompt Engineering, Marketing, ChatGPT, Marketing Strategies, Innovation, Ethical Standards And Conduct
Intermediate · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Statistical Methods, Regression Analysis, Statistical Hypothesis Testing, Statistical Modeling, Statistical Analysis, R Programming, Business Analytics, Advanced Analytics, Estimation, Probability & Statistics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Apache Hive, Big Data, IBM Cloud, Kubernetes, Docker (Software), Scalability, Data Processing, Distributed Computing, Performance Tuning, Data Transformation, Debugging
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Power BI, Microsoft Excel, Data Analysis, Data Collection, Data Visualization, Data Storage, Microsoft Power Platform, Data Quality, Business Intelligence, Timelines, Advanced Analytics, Database Design, Statistical Reporting, Statistical Visualization, Data Integration, Data Storage Technologies, SQL, Data Manipulation, Microsoft SQL Servers, Data Security
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Arizona State University
Skills you'll gain: Sales Presentation, Verbal Communication Skills, Presentations, Marketing, Persuasive Communication, Advertising, Marketing Communications, Business Writing, Influencing, Graphic Design, Sales, Business Communication, Data Visualization, Market Research, Branding, Brainstorming
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Google Sheets, Data Visualization, Spreadsheet Software, Data Presentation, Data Analysis, Data Visualization Software, Business Analytics, Productivity Software, Business Analysis, Data Manipulation, Descriptive Statistics, Analysis, Statistics, Excel Formulas, Data Cleansing, Mathematical Software
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Modeling, Stakeholder Engagement, Database Design, Dashboard, Business Intelligence, Extract, Transform, Load, Tableau Software, Databases, Data Warehousing, Database Systems, Data Pipelines, Data-Driven Decision-Making, Data Visualization, Interviewing Skills, Business Process, Business Analysis, Professional Development, Google Gemini, Data Analysis, SQL
Build toward a degree
Advanced · Professional Certificate · 3 - 6 Months

National Taiwan University
Skills you'll gain: Brand Management, Marketing, Customer Relationship Management, Marketing Strategies, Consumer Behaviour, Brand Strategy, Market Dynamics, Customer Engagement, Target Market, Customer Insights, Customer Data Management, Market Analysis, Marketing Analytics, Digital Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, HR Tech, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, Data Ethics, LLM Application, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Deep Learning, Data-Driven Decision-Making, Employee Engagement, Recruitment, Machine Learning
Intermediate · Specialization · 1 - 3 Months

The State University of New York
Skills you'll gain: Branding, Marketing and Public Relations, Entrepreneurship, Content Creation, Video Production, Marketing, Copywriting, Business Modeling, Presentations, Customer Engagement, Value Propositions, E-Commerce, Web Design and Development, Photography, Persona Development
Beginner · Course · 1 - 4 Weeks