Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

Skills you'll gain: Search Engine Optimization, Generative AI, Web Analytics and SEO, Keyword Research, Digital Marketing, Performance Measurement, Content Creation, Competitive Analysis, Semantic Web, Content Strategy, Artificial Intelligence, Web Content, Content Marketing, Content Development and Management, Analysis, Business Ethics, Ethical Standards And Conduct, Data Strategy
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Experience Design, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, User Research, Human Factors, Human Centered Design, Ideation, User Flows, Competitive Analysis, Mockups
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, PyTorch (Machine Learning Library), Computer Vision, Unsupervised Learning, Generative AI, PySpark, Keras (Neural Network Library), Supervised Learning, Deep Learning, Reinforcement Learning, Regression Analysis, LLM Application, Scikit Learn (Machine Learning Library), Applied Machine Learning, Natural Language Processing, Machine Learning, Python Programming, Data Science
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months
University of Michigan
Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design, Cascading Style Sheets (CSS), Bootstrap (Front-End Framework), Wireframing, Front-End Web Development, Browser Compatibility, Usability, User Interface (UI), Web Content Accessibility Guidelines, Mobile Development Tools, Javascript
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Literacy, Data Mining, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Business Strategy, Business Process Automation, Data Architecture, Business Intelligence, Leadership, Content Creation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Loyalty Programs, Customer Retention, E-Commerce, Customer Relationship Management, Web Analytics, Digital Marketing, Product Improvement, Email Marketing, Marketing Analytics, Customer Insights, Portfolio Management, Generative AI Agents, Performance Metric
Beginner · Course · 1 - 4 Weeks

Meta
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Visualization, Descriptive Statistics, Statistical Hypothesis Testing, Information Privacy, Data Cleansing, Pandas (Python Package), Data Quality, Data Analysis, Data Visualization Software, Spreadsheet Software, Exploratory Data Analysis, SQL, Python Programming
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Target Audience, Search Engine Marketing, Pay Per Click Advertising, Marketing, Web Analytics and SEO, Marketing Strategies, Advertising, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: ASP.NET, .NET Framework, Responsive Web Design, HTML and CSS, C# (Programming Language), Full-Stack Web Development, Web Applications, Web Development, Javascript and jQuery, UI Components, Bootstrap (Front-End Framework), Development Environment, Cascading Style Sheets (CSS), Restful API, React.js, Microsoft Visual Studio, Application Programming Interface (API), Model View Controller
Intermediate · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Web Scraping, Data Structures, Git (Version Control System), Generative AI, Version Control, Matplotlib, Plotly, DevOps, Agile Methodology, Web Development, Data Ethics, Flask (Web Framework), Data Visualization, Scripting, GitHub, Debugging, Data Cleansing, Data Analysis, Automation, Cloud Computing
Beginner · Professional Certificate · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Data Visualization, Data Visualization Software, Text Mining, Data Presentation, Data Mining, Interactive Data Visualization, Data Storytelling, Dashboard, Tableau Software, Plot (Graphics), Natural Language Processing, Scatter Plots, Unsupervised Learning, Data Mapping, Unstructured Data, Statistical Analysis, Graphing, Big Data, Anomaly Detection, Analytics
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Responsible AI, Business Analysis, Data-Driven Decision-Making, Data Analysis, ChatGPT, Artificial Intelligence, Business Process Automation, Stakeholder Communications, Business Requirements, AI Product Strategy, Requirements Elicitation, Requirements Analysis, Artificial Intelligence and Machine Learning (AI/ML), Deep Learning, Business Strategy, Image Quality, Machine Learning
Beginner · Specialization · 1 - 3 Months