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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    Sage Publications

    Business Analytics: Data Analysis for Decisions

    Skills you'll gain: Statistical Analysis, People Analytics, Marketing Analytics, Data Ethics, Business Analytics, Data Analysis, Statistical Methods, Analytical Skills, Data Storytelling, Analysis, General Data Protection Regulation (GDPR), Statistics, Operational Analysis, Data Literacy, Data-Driven Decision-Making, Financial Analysis, Business Strategy, Data Management, Organizational Strategy, Data Collection

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    Association of International Certified Professional Accountants

    Introduction to Data Analytics for Accounting Professionals

    Skills you'll gain: Data Literacy, Data-Driven Decision-Making, Analytics, Financial Data, Business Analytics, Data Strategy, Data Analysis, Data Storage Technologies, Project Implementation, Project Scoping, Descriptive Analytics, Unstructured Data

    4.7 stars, 97 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (97) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Content Performance Analysis, Web Analytics and SEO, Strategic Marketing, Email Security, Data-Driven Marketing, Digital Marketing Campaigns, Conversion Funnel Analysis, Direct Marketing, Online Advertising, Advertising Mail, Performance Metric, Personalized Campaigns, Sales, Decision Making, Automation

    4.6 stars, 19 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (19) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    YouTube Ads & Video Marketing - 2026

    Skills you'll gain: Google Ads, Advertising, Online Advertising, Growth Strategies, Advertising Campaigns, Video Production, Copywriting, Performance marketing, Digital Advertising, Campaign Management, Drive Engagement, Target Audience

    Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Predictive Analytics with SPSS: Analyze & Apply

    Skills you'll gain: SPSS, Correlation Analysis, SPSS (Software), Logistic Regression, Regression Analysis, Predictive Modeling, Predictive Analytics, Statistics, Descriptive Statistics, Statistical Software, Statistical Methods, Statistical Modeling, Advanced Analytics, Case Studies, Statistical Analysis, Probability & Statistics, Data Import/Export, Data Manipulation, Descriptive Analytics, Analysis

    4.8 stars, 15 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (15) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Visualize & Optimize Your Marketing Spend

    Skills you'll gain: Dashboard Creation, Marketing Analytics, Data-Driven Marketing, Performance Analysis, Financial Data, Business Reporting, Budget Management, Campaign Management, Analytics

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Data Visualization, Business Analytics, Data Presentation, Analytics, Interactive Data Visualization, Statistical Visualization, Data Literacy, Data Analysis, Analytical Skills, Big Data, Asset Management, Feasibility Studies, Business Modeling, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data-Driven Decision-Making, Business Intelligence

    4.6 stars, 421 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.6 (421) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • E

    EDUCBA

    Content Marketing for Audience Growth

    Skills you'll gain: Content Marketing, Blogs, Brand Marketing, Driving engagement, Content Creation, Content Strategy, Digital Content, Content Development and Management, Marketing Strategies, Target Audience, Content Management, Customer Engagement, Drive Engagement, Brand Awareness, Media and Communications

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    Universidad de Palermo

    Marketing y diseño de experiencias

    Skills you'll gain: User Experience Design, Integrated Marketing Communications, Value Propositions, Marketing Communications, Strategic Marketing, Journey Mapping, Visual Storytelling, Consumer Behaviour, Digital Communications

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Prompt Engineering Tools, Generative AI, Responsible AI, Risk Management, AI literacy, AI Enablement, Marketing, Artificial Intelligence, Risk Analysis, Risk Mitigation, MarTech, Digital Transformation

    4.1 stars, 17 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.1 (17) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Marketing digital e e-commerce do Google

    Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Analytics, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Online Advertising, Digital Marketing Tools, Marketing, E-Commerce

    4.9 stars, 338 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.9 (338) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Modern Data Warehouse Analytics in Microsoft Azure

    Skills you'll gain: Azure Synapse Analytics, Power BI, Databricks, Microsoft Azure, Cloud Services, Data Warehousing, Data Architecture, Database Systems, Cloud Storage, Databases, Data Lakes, Dashboard Creation, Analytics, Big Data, Extract, Transform, Load, Data Visualization Software, Data Integration, Data Storage Technologies, Data Processing, Data Visualization

    4.5 stars, 135 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (135) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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