YouTube marketing courses can help you learn video content creation, audience engagement strategies, SEO for video, and analytics interpretation. You can build skills in crafting compelling thumbnails, optimizing titles and descriptions, and leveraging social media for promotion. Many courses introduce tools like Google Analytics, TubeBuddy, and Canva, which assist in measuring performance, enhancing video quality, and designing eye-catching visuals.

Skills you'll gain: Adobe Firefly, Adobe Express, Ideation, Adobe Acrobat, Presentations, Generative AI, Content Creation, Creative Thinking, Adobe Photoshop, Creativity, Prompt Engineering, Adobe Illustrator, Storytelling, Visual Design, Graphic Design, Design, Branding, Artificial Intelligence, Communication, Digital Marketing
Beginner · Specialization · 1 - 3 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Generative AI, Financial Market
Credit offered
Graduate Certificate · 6 - 12 Months

Alex Genadinik
Skills you'll gain: Prompt Engineering, Overcoming Objections, Closing (Sales), Rapport Building, Business Ethics, Prompt Patterns, B2B Sales, Data Ethics, Multimodal Prompts, Price Negotiation, Vibe coding, Negotiation, ChatGPT, AI Personalization, Generative AI Agents, Content Performance Analysis, Video Production, Artificial Intelligence, Generative AI, Content Creation
Beginner · Specialization · 3 - 6 Months

Alex Genadinik
Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Content Strategy, WordPress, HTML and CSS, Content Management, Performance Improvement
Mixed · Course · 3 - 6 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Storytelling, Process Improvement, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Management Accounting, Risk Management, Machine Learning Algorithms, Corporate Tax, Team Leadership, Social Determinants Of Health, Marketing Analytics, Financial Auditing, Data Visualization, Descriptive Statistics, Business Strategy, Variance Analysis, Stakeholder Analysis, Generative AI
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Selling Techniques, Sales Prospecting, Microsoft Copilot, Sales Presentations, Sales Strategy, Sales, AI Personalization, Prospecting and Qualification, Customer Analysis, Lead Generation, Customer Insights, AI Enablement, Presentations, Microsoft PowerPoint, Customer Relationship Management (CRM) Software, Quality Control
Advanced · Course · 1 - 4 Weeks

Intermediate · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Market Analysis, Organizational Strategy, Strategic Decision-Making, Analysis, Case Studies, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Color Matching, Color Theory, Typography, Creative Design, Design, Graphic and Visual Design, Graphic Design, Visual Design, Layout Design, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: User Interface (UI) Design, Graphic and Visual Design, User Interface and User Experience (UI/UX) Design, Design, Design Elements And Principles, Human Computer Interaction, Typography, Graphic Design, Layout Design, Information Architecture, Application Design, Interaction Design, Color Theory, User Experience Design, Aesthetics
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Modeling, Market Analysis, Competitive Analysis, Regulatory Compliance, Innovation, Market Opportunities, Healthcare Industry Knowledge, Entrepreneurship, Business Strategies, New Business Development, Product Development, Business Planning, Team Leadership, Stakeholder Analysis, Team Building, Health Care Administration, Business Valuation, Fundraising
Build toward a degree
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Data Visualization, Extract, Transform, Load, A/B Testing, Data Governance, Data Literacy, Classification Algorithms, Exploratory Data Analysis, Infographics, Data Collection, Customer Analysis, Business Analytics, Analytics, Ggplot2, Business Analysis, Internal Controls, Data Analysis, Power BI, Machine Learning
Build toward a degree
Beginner · Specialization · 3 - 6 Months