• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • U

    University of Maryland, College Park

    Fundamentals of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Digital Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Digital Transformation, Business Analysis

    ★ 4.8 (18) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • N

    Northeastern University

    An Overview of the U.S. Healthcare System

    Skills you'll gain: Health Systems, Patient-centered Care, Healthcare Industry Knowledge, Health Care Administration, Health Care Procedure and Regulation, Health Administration, Health Care, Primary Care, Health Policy, Health Disparities, Health Equity, Consumer Behaviour, Cultural Diversity, Diversity Awareness, Policy Analysis, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Board Infinity

    SAP S/4HANA: From ABAP to Cloud-Ready Applications

    Skills you'll gain: ABAP RESTful Programming Model (RAP), SAP S/4HANA, Business Logic, SAP Applications, Unit Testing, Restful API, Application Deployment, Core Data (Software), Business Reporting, Code Reusability, Debugging, Behavior-Driven Development, Full-Stack Web Development, Test Script Development, Application Design, Application Development, Development Testing, Report Writing, Security Controls, HTML and CSS

    ★ 3.7 (44) · Intermediate · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    Universitat Autònoma de Barcelona

    The Olympic Games and the Media

    Skills you'll gain: Media and Communications, Social Media Management, Culture, Media Strategy, Video Production, Social Media, Brand Management, Advertising, Event Marketing, Social Media Content, Media Production, Branding, Production Schedule, Social Media Strategy, Storytelling, Commercialization, Intellectual Property

    ★ 4.7 (168) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • M

    MathWorks

    Deep Learning for Computer Vision

    Skills you'll gain: Model Evaluation, Computer Vision, Model Deployment, Anomaly Detection, Convolutional Neural Networks, Image Analysis, Transfer Learning, Model Training, Fine-tuning, Deep Learning, Generative AI, Artificial Neural Networks, Applied Machine Learning, Data Preprocessing, Matlab, Software Visualization, Classification Algorithms, Model Optimization, Predictive Modeling, Performance Tuning

    ★ 4.9 (35) · Beginner · Specialization · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IE Business School

    The "Who" of the Marketing Strategy:Segmentation & Targeting

    Skills you'll gain: Strategic Marketing, Marketing Strategies, Marketing Planning, Marketing Strategy and Techniques, Marketing, Customer Analysis, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Market Dynamics, Target Audience, Market Analysis, Plan Execution, Customer Engagement

    ★ 4.9 (8) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • K

    Kennesaw State University

    Cybersecurity and the X-Factor

    Skills you'll gain: Cyber Threat Intelligence, Human Factors (Security), Threat Management, Security Awareness, Cybersecurity, Computer Security Awareness Training, Cyber Security Strategy, Cyber Risk, Cyber Attacks, Security Management, End User Training and Support, Human Factors, Behavioral Management

    ★ 4.7 (261) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • I

    IBM

    Search Engine Optimization and Content Marketing

    Skills you'll gain: Web Analytics and SEO, Search Engine Optimization, Generative Engine Optimization (GEO), Content Marketing, Web Analytics, Blogs, Content Optimization, Search Engine Marketing, Content Creation, Content Performance Analysis, Content Development and Management, Digital Marketing Tools, Digital Marketing, Growth Strategies, Content Strategy, Market Research, Brand Management

    ★ 4.9 (38) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • T

    The Hong Kong University of Science and Technology

    Social Science Approaches to the Study of Chinese Society Part 1

    Skills you'll gain: Social Sciences, Social Studies, Science and Research, Research Design, Surveys, Qualitative Research, Research, Research Methodologies, Sociology, Scientific Methods, Political Sciences, Experimentation, Anthropology, Economics, Correlation Analysis, Demography

    ★ 4.7 (52) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Corporate Finance Institute

    Fundamentals of Credit

    Skills you'll gain: Credit Risk, Loans, Capital Expenditure, Lending and Underwriting, General Lending, Consumer Lending, Mortgage Loans, Commercial Lending, Financial Analysis, Financial Statement Analysis, Risk Analysis, Corporate Finance

    ★ 4.7 (49) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of London

    International Business Capstone

    Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Balance Sheet, Income Statement, Financial Analysis, Customer Analysis, Business Strategy, Organizational Effectiveness, Business Strategies, Business Management, Target Market, Financial Planning, Consumer Behaviour, Cost Accounting, Management Accounting, Cash Flow Forecasting, Market Analysis

    ★ 4.7 (118) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • O

    O.P. Jindal Global University

    Social Psychology

    Skills you'll gain: Social Sciences, Psychology, Social Skills, Social Justice, Environmental Issue, Interpersonal Communications, Emotional Intelligence, Sustainable Development, Legal Proceedings, Critical Thinking

    ★ 4.3 (7) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
1…616263…146

In summary, here are 10 of our most popular consumer behavior courses

  • Fundamentals of Digital Marketing: University of Maryland, College Park
  • An Overview of the U.S. Healthcare System: Northeastern University
  • SAP S/4HANA: From ABAP to Cloud-Ready Applications: Board Infinity
  • The Olympic Games and the Media: Universitat Autònoma de Barcelona
  • Deep Learning for Computer Vision: MathWorks
  • The "Who" of the Marketing Strategy:Segmentation & Targeting: IE Business School
  • Cybersecurity and the X-Factor: Kennesaw State University
  • Search Engine Optimization and Content Marketing: IBM
  • Social Science Approaches to the Study of Chinese Society Part 1: The Hong Kong University of Science and Technology
  • Fundamentals of Credit: Corporate Finance Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok