Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

University of Colorado Boulder
Skills you'll gain: Physics, Physical Science, Materials science, Semiconductors, Chemistry, Mechanics, Advanced Mathematics, Mathematical Modeling, Computational Thinking, Simulations, Applied Mathematics, Calculus
Beginner · Specialization · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Collaborative Software, Machine Learning, Applied Machine Learning, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Data Collection, LLM Application, Behavioral Economics, Analytics
Intermediate · Specialization · 3 - 6 Months

University of Glasgow
Skills you'll gain: Critical Thinking, Analytical Skills, Research, Behavioral Economics, Persuasive Communication, Ethical Standards And Conduct, Artificial Intelligence, Human Learning, Psychology
Intermediate · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Credit Risk, Financial Statement Analysis, Financial Statements, Financial Analysis, Lending and Underwriting, Commercial Lending, Risk Analysis, Consumer Lending, Financial Accounting, Analysis, Balance Sheet, Business Metrics, Loans, Financial Market, Securities (Finance), Financial Acumen, Market Data, Risk Management, Equities, Cash Flows
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Economics, Financial Policy, Economic Development, International Finance, Supply And Demand, Policy Analysis, Sustainable Development, Socioeconomics, Behavioral Economics, Accounting, Market Dynamics, Critical Thinking
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Virginia Darden School Foundation
Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Generative AI Agents, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience
Beginner · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Health Promotion, Health Education, Media and Communications, Advertising Campaigns, Program Evaluation, Patient Communication, Surveys, Behavioral Health, Digital Communications, Driving engagement, Persuasive Communication, Instagram, Facebook, Research
Intermediate · Course · 1 - 3 Months

University of Colorado System
Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis
Intermediate · Course · 1 - 4 Weeks

Packt
Skills you'll gain: Sales, Closing (Sales), Selling Techniques, Sales Presentation, Sales Strategy, Sales Process, Consultative Selling, Overcoming Objections, Prospecting and Qualification, Influencing, Value Propositions, Customer Analysis, Business-To-Consumer, Customer Relationship Building, Active Listening
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Chemical Engineering, Chemistry, Thermal Management, Mechanical Engineering, Engineering Calculations, Engineering Analysis, Differential Equations, Mechanics, Physics, Applied Mathematics, Simulation and Simulation Software
Advanced · Course · 1 - 4 Weeks