Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.
Duke University
Skills you'll gain: Java Programming, Software Design, Debugging, Software Engineering, Javascript, Computer Programming, Event-Driven Programming, Encryption, Algorithms, Image Analysis, Web Applications, Data Processing, Statistical Analysis, Data Import/Export, Predictive Modeling, Integrated Development Environments, Data Manipulation, Data Analysis, Web Servers, Cascading Style Sheets (CSS)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: HTML and CSS, Responsive Web Design, Cascading Style Sheets (CSS), Bootstrap (Front-End Framework), Web Design, User Interface (UI) Design, Front-End Web Development, Web Development, Typography, Animations
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: SQL, Peer Review, Jupyter, Data Literacy, Data Mining, Data Modeling, Data Collection, Business Analysis, Relational Databases, Stored Procedure, Databases, Data Science, Big Data, Computer Programming Tools, Query Languages, Data Visualization Software, Decision Tree Learning, Predictive Modeling, Cloud Computing, Python Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsive Web Design, HTML and CSS, Cascading Style Sheets (CSS), Web Design, Web Design and Development, Front-End Web Development, Web Content Accessibility Guidelines, UI Components, Information Architecture, Web Analytics and SEO, User Interface (UI), Usability, Interaction Design, Semantic Web, Typography, Animations
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Paid media, Social Media Marketing, Social Media Management, Social Media, Target Audience, Social Media Campaigns, Marketing Budgets, Smart Goals, Social Media Strategy, Marketing Effectiveness, Instagram, Marketing Analytics, Advertising Campaigns, Content Creation, Campaign Management, Online Advertising, Marketing, Presentations, Digital Marketing, Brand Management
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: React Native, Prompt Engineering, Software Development Life Cycle, Flutter (Software), Swift Programming, Mobile Development, Software Architecture, Apple Xcode, Android Studio, Android Development, React Redux, Apple iOS, Responsive Web Design, Git (Version Control System), GitHub, Android (Operating System), Cascading Style Sheets (CSS), React.js, User Experience Design, AI Personalization
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Large Language Modeling, Responsible AI, AI Personalization, Mobile Development, ChatGPT, Anthropic Claude, Artificial Intelligence, LLM Application, Software Development Tools, Software Testing, Apple iOS, Test Automation, Software Development, Machine Learning Methods, DevSecOps, AI Product Strategy, Artificial Intelligence and Machine Learning (AI/ML)
Advanced · Specialization · 1 - 3 Months

Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Social Media Campaigns, Content Creation, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience
Beginner · Course · 1 - 3 Months

Skills you'll gain: Bootstrap (Front-End Framework), Web Design and Development, HTML and CSS, User Interface (UI), Front-End Web Development, Responsive Web Design, JavaScript Frameworks, Web Applications, Full-Stack Web Development, General Networking, Back-End Web Development, React.js, Web Servers
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Keyword Research, Target Audience, Google Analytics, Digital Marketing, Content Strategy, Brand Awareness, Content Creation, User Research, Algorithms, Data Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, UI Components, HTML and CSS, Cascading Style Sheets (CSS), Web Design, User Interface (UI), Typography, Interactive Design, Front-End Web Development
Mixed · Course · 1 - 4 Weeks

Universitat Politècnica de València
Skills you'll gain: Web Content Accessibility Guidelines, Disabilities, Mobile Development, Hypertext Markup Language (HTML), Web Design, Usability, User Interface (UI), Human Computer Interaction, Education and Training, Android (Operating System), Apple iOS, Diversity Equity and Inclusion Initiatives
Beginner · Course · 1 - 3 Months