Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Illinois Urbana-Champaign
Skills you'll gain: Classification Algorithms, Business Analytics, Data Preprocessing, Analytics, Regression Analysis, Machine Learning Algorithms, Advanced Analytics, Applied Machine Learning, Scikit Learn (Machine Learning Library), Business Analysis, Unsupervised Learning, Machine Learning Methods, Predictive Modeling, Machine Learning, Python Programming, Decision Tree Learning, Supervised Learning
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Data-Driven Marketing, Performance Metric, Performance Analysis, Performance Reporting, Marketing Analytics, Performance Management, Data-Driven Decision-Making, Campaign Management, Benchmarking, Root Cause Analysis, Goal Setting, Gap Analysis, Corrective and Preventive Action (CAPA)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Driving engagement, Web Analytics, Benchmarking, Drive Engagement, Customer Engagement, Customer Analysis, Performance Analysis, Journey Mapping, Customer Retention, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of California San Diego
Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Predictive Analytics, Data Manipulation, Statistical Machine Learning, Classification Algorithms, Machine Learning Methods, Statistical Modeling, Design Thinking, Scikit Learn (Machine Learning Library), Data Cleansing, Model Training, Regression Analysis, Data Processing, Model Optimization, Tensorflow, Logistic Regression
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Content Scheduling, Social Media Campaigns, Content Creation, Data-Driven Marketing, Customer Retention, Meta Ads Manager, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, Driving engagement, Keyword Research, Brand Marketing
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Probability & Statistics, Statistics, Data Analysis, Statistical Analysis, Regression Analysis, Statistical Methods, Probability, Data Science, Statistical Modeling, Data-Driven Decision-Making, Bayesian Statistics, Classification And Regression Tree (CART), Statistical Machine Learning, Statistical Inference, Probability Distribution, Predictive Analytics, Applied Machine Learning, Correlation Analysis, Predictive Modeling, Data Preprocessing
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Qualitative Research, Market Research, Marketing Analytics, Market Analysis, Survey Creation, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Data-Driven Marketing, Marketing Management, Exploratory Data Analysis, Data Collection, Market Intelligence, Business Research, Data Analysis, Customer Analysis, Analysis, Data-Driven Decision-Making, Customer Insights
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Analytics, Social Media Management, Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Content Performance Analysis, Social Media Campaigns, Digital Advertising, Advertising, Performance Metric, Market Analysis, Performance Analysis, Digital Marketing, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: MySQL, Business Intelligence, Role-Based Access Control (RBAC), SQL, Relational Databases, Database Software, Data Presentation, Database Management Systems, Data Visualization Software, Database Management, Databases, Data Access, Authorization (Computing), Query Languages, Performance Tuning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Power BI, Microsoft Azure, Data Lakes, Data Analysis Expressions (DAX), Azure Synapse Analytics, Microsoft Power Platform, Data Modeling, Data Governance, Data Warehousing, Analytics, Extract, Transform, Load, Data Import/Export, Data Integration, Real Time Data, Dataflow, Data Transformation, Data Management, Data Architecture, Data Pipelines, SQL
Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Sales Presentations, Value Propositions, Selling Techniques, Entrepreneurship, Sales Strategy, Social Media Marketing, Digital Media Strategy, Sales, Storytelling, Prospecting and Qualification, Social Media Campaigns, Social Media Strategy, Marketing Strategies, Oral Expression, Data-Driven Decision-Making, Customer Insights, New Business Development, Presentations, Customer Analysis, User Research
Beginner · Course · 1 - 3 Months

Skills you'll gain: Analytical Skills, Statistical Methods, Exploratory Data Analysis, R (Software), Business Analytics, Data Analysis, Statistical Analysis, Data Visualization, Analytics, Statistical Visualization, R Programming, Analysis, Statistical Programming, Predictive Analytics, Statistical Modeling, Data Structures, Statistical Software, Time Series Analysis and Forecasting, Data Manipulation, Regression Analysis
Beginner · Course · 1 - 4 Weeks