Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Color Theory, Typography, Marketing Design, Marketing Collateral, Interactive Design, Storytelling, Brand Strategy, Social Media, Logo Design, Social Media Content, Social Media Campaigns, Branding, Content Creation, Graphic and Visual Design
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Product Strategy, Prospecting and Qualification, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, Marketing Collateral
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Marketing Budgets, Campaign Management, Target Audience, Performance Analysis, Advertising, Advertising Campaigns, Social Media Campaigns, Facebook, Instagram, Paid media, Bidding, Social Media, Budget Management, Social Media Marketing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Cloud Computing Architecture, Cloud Services, Responsible AI, Cloud Security, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Hosting, Cloud Engineering, Cloud Solutions, Cloud Computing, Generative AI, Big Data, Data Analysis, Data Science, Natural Language Processing, Business Intelligence, Content Creation, Business
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Ethics, Data-Driven Decision-Making, Data Analysis, Analytics, Business Analytics, Data Storytelling, Big Data, Data Science, Communication, Stakeholder Communications, Workflow Management, Project Management, Artificial Intelligence
Advanced · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, Data Management, People Analytics, HR Tech, Data Governance, Big Data, Machine Learning Algorithms, Personally Identifiable Information, Data Security, Governance, Business Strategy, Human Resources, Credit Risk, Business Transformation, Machine Learning, Analytics
Beginner · Specialization · 3 - 6 Months

University of Michigan
Skills you'll gain: Data Processing, Web Scraping, Data Store, Relational Databases, Data Visualization, Database Design, SQL, Restful API, Databases, Web Services, JSON, Interactive Data Visualization, Extensible Markup Language (XML), Data Structures, Data Modeling, Programming Principles, Database Management, Data Analysis, Python Programming, Computer Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of California, Davis
Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, Productivity Software, HubSpot CRM, Business Process Automation, Email Marketing, Artificial Intelligence and Machine Learning (AI/ML), Google Sheets, Automation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Data Validation, Spreadsheet Software, Excel Formulas, SQL, Data Analysis, Analytics, Data Manipulation, Pivot Tables And Charts, Data Integration, Data Transformation, User Feedback
Beginner · Course · 1 - 4 Weeks

SkillsBooster Academy
Skills you'll gain: Generative AI, Video Production, Photo/Video Production and Technology, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Digital Content, Content Creation, Video Editing, Social Media Content, Marketing, Creative Design, Business, Marketing Automation, HR Tech, Content Marketing, Design and Product, Education and Training, Influencing, Digital Marketing, Personal Development
Beginner · Course · 1 - 3 Months