Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

SkillsBooster Academy
Skills you'll gain: ChatGPT, Prompt Engineering, Prompt Patterns, Large Language Modeling, Email Automation, Agentic Workflows, AI Workflows, AI Orchestration, Generative AI Agents, Agentic systems, Business Process Automation, Infographics, OpenAI, Token Optimization, LLM Application, AI literacy, Operational Efficiency, Generative AI, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML)
★ 5 (12) · Beginner · Specialization · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Performance marketing, Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Paid media, Pay Per Click Advertising, Campaign Management, Media Buying, Digital Media Strategy, Media Planning, Spreadsheet Software, Pivot Tables And Charts, Microsoft Excel, Excel Formulas, Campaign Planning, Data Ethics, Target Audience, Scatter Plots, Conversion Funnel Analysis
★ 4.6 (461) · Beginner · Course · 1 - 3 Months

IESE Business School
Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Drive Engagement, Active Listening
★ 4.6 (1.2K) · Beginner · Course · 1 - 4 Weeks

ESCP Business School
Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Cultural Responsiveness, Culture, Organizational Leadership, Diversity Training, Business Management, Human Resources, People Management, Human Resource Strategy, Business Communication, Leadership and Management, Negotiation, Business Leadership, Leadership, Communication Strategies, Human Resources Management and Planning
★ 4.6 (462) · Beginner · Course · 1 - 3 Months

California Institute of the Arts
Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, UI/UX Strategy, Responsive Web Design, User Interface (UI), Web Design, User Interface (UI) Design, User Experience, User Experience Design, Prototyping, Web Design and Development, Visual Design, Web Language, UI/UX Research, Graphic and Visual Design, Interactive Design, HTML and CSS, Design Elements And Principles, Typography
★ 4.9 (923) · Intermediate · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
★ 4.4 (60) · Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Microsoft Copilot, Data Ethics, Law, Regulation, and Compliance, Generative AI, Responsible AI, Data Governance, Microsoft 365, Personalized Campaigns, AI powered creativity, Sales Enablement, Marketing Automation, Customer experience improvement, Regulatory Compliance, Business Process Automation, Compliance Management, AI literacy, Campaign Management, AI Enablement, Critical Thinking
★ 4.5 (268) · Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, User Interface (UI), Interaction Design, Figma (Design Software), Adobe Illustrator, Design Reviews, Wireframing, User Interface (UI) Design, Marketing Materials, Marketing Design, Layout Design, Usability, Graphic and Visual Design, Graphic Design, AI powered creativity, Peer Review, Adobe Photoshop
★ 4.5 (112) · Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Financial Market, Financial Systems, Finance, Capital Markets, General Finance, Financial Statements, Financial Management, Financial Statement Analysis, Financial Analysis, Financial Accounting, Equities, Financial Trading, Corporate Finance, Investments, Market Liquidity, Cash Flows, Balance Sheet, Income Statement, Securities Trading, Loans
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic and Visual Design Software, Graphic Design, Color Matching, Design Elements And Principles
★ 4.6 (240) · Advanced · Guided Project · Less Than 2 Hours

Skills you'll gain: Vibe coding, Prompt Engineering, Prompt Patterns, Prompt Engineering Tools, No-Code Development, Responsive Web Design, Web Design and Development, Front-End Web Development, Software Development Tools, AI literacy, Agentic Workflows, AI Workflows, Generative AI Agents, Software Documentation, Technical Documentation, Web Development Tools, Application Development, Prototyping, Web Development, Project Documentation
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Research Design, Institutional Review Board (IRB), Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Sensory Systems Analysis, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Analysis, Data Collection, Advertising, Marketing Communications, Experimentation, Decision Making
★ 4.5 (49) · Intermediate · Specialization · 3 - 6 Months