• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • P

    Pearson

    Economic Fluctuations

    Skills you'll gain: Supply And Demand, Consumer Behaviour, Economics, Market Dynamics, Financial Policy, Economics, Policy, and Social Studies, Business Economics, Public Policies

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Assessing Arguments

    Skills you'll gain: Deductive Reasoning, Logical Reasoning, Research, Correlation Analysis, Probability & Statistics, Scientific Methods, Statistical Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    How to Ignite & Develop Your Team's Creativity

    Skills you'll gain: Organizational Leadership, Innovation, Team Leadership, Creativity, Team Motivation, Team Collaboration, Team Management, Team Building, Human Centered Design, Recognizing Others, User Research, Creative Thinking, Ideation, Creative Problem-Solving, Coaching, Collaboration, Design Thinking, People Development, Employee Coaching, Constructive Feedback

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Applied Regression Techniques and Diagnostics in Stata

    Skills you'll gain: Logistic Regression, Stata, STATA (Software), Statistical Analysis, Statistical Modeling, Regression Analysis, Statistical Methods, Statistical Programming, Statistical Software, Analysis, Statistical Inference, Time Series Analysis and Forecasting, Model Evaluation, Statistical Hypothesis Testing, Data Analysis, Structural Analysis, Plot (Graphics)

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Bonds and Alternative Investments

    Skills you'll gain: Investments, Portfolio Management, Portfolio Risk, Investment Management, Securities (Finance), Real Estate, Financial Analysis, Return On Investment, Equities, Risk Analysis, Property and Real Estate

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Pearson

    Job Analysis

    Skills you'll gain: Job Analysis, Job Evaluation, Analysis, Performance Analysis, Workforce Planning, Organizational Structure, Human Resources Management and Planning, Business Research, Delegation Skills, Report Writing, Writing, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Competitive Analysis, Medical Devices, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Drug Development, Competitive Intelligence, Leadership Studies, Leadership Development, Health Care Administration, Managed Care, Product Management, Medical Management, Go To Market Strategy, Regulatory Affairs, Medical Equipment and Technology, Stakeholder Analysis, Pharmaceuticals

    4.5 stars, 1.5K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (1.5K) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Genomics: Decoding the Universal Language of Life

    Skills you'll gain: Life Sciences, Molecular Biology, Biotechnology, Environment, Biological Engineering, Molecular, Cellular, and Microbiology, Biology, Physiology, Sustainable Development, Medical Science and Research, Environmental Science, Cell Biology, Microbiology, Analysis, Research

    4.6 stars, 332 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (332) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • N

    National Business Institute

    Business Valuations Deep Dive

    Skills you'll gain: Business Valuation, Financial Analysis, Financial Statement Analysis, Regression Analysis, Liquidation, Specialized Accounting, Standard Accounting Practices, Balance Sheet, Mergers & Acquisitions, Compensation Analysis, Cash Flows, Market Data, Equities, Statistical Analysis, Project Scoping, Legal Support

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • F

    Fractal Analytics

    Generative AI for Business Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI literacy, Management Consulting, Artificial Intelligence, Business Consulting, Consulting, AI Enablement, Risking, Microsoft Copilot, Quality Assurance, AI powered creativity, Market Intelligence, Market Research, Analysis, Automation, Project Scoping, Critical Thinking

    4.7 stars, 455 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (455) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Arizona State University

    Teach English Now! Theories of Second Language Acquisition

    Skills you'll gain: Language Competency, Teaching, Research, Human Learning, Literacy, Language Interpretation, Translation, and Studies, Interactive Learning, Student-Centred Learning, Learning Strategies, Student Engagement

    4.9 stars, 7.7K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (7.7K) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • R

    Rice University

    Finance for Non-Finance Professionals

    Skills you'll gain: Capital Budgeting, Cash Flows, Fiscal Management, Finance, Financial Analysis, Cash Flow Forecasting, Business Valuation, Return On Investment, Financial Management, Corporate Finance, General Finance, Case Studies, Investment Management, Financial Market, Risk Analysis, Financial Accounting, Capital Markets

    4.8 stars, 2.9K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (2.9K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…707172…469

In summary, here are 10 of our most popular market research courses

  • Economic Fluctuations: Pearson
  • Assessing Arguments: Pearson
  • How to Ignite & Develop Your Team's Creativity: Madecraft
  • Applied Regression Techniques and Diagnostics in Stata: Sage Publications
  • Bonds and Alternative Investments: Pearson
  • Job Analysis: Pearson
  • Healthcare Marketplace: University of Minnesota
  • Genomics: Decoding the Universal Language of Life: University of Illinois Urbana-Champaign
  • Business Valuations Deep Dive: National Business Institute
  • Generative AI for Business Consultants: Fractal Analytics

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok