• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Sports Marketing

Sports Marketing Courses

Sports marketing courses can help you learn audience engagement strategies, brand management, sponsorship activation, and digital marketing techniques. You can build skills in market analysis, campaign development, and social media outreach tailored to sports audiences. Many courses introduce tools like CRM software, analytics platforms, and content management systems, showcasing how these skills are applied to enhance fan experiences and drive revenue for sports organizations.

Popular Sports Marketing Courses and Certifications


  • U

    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Brand Marketing, Branding, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Marketing Strategy and Techniques, Marketing Management, Marketing Planning, Go To Market Strategy, Marketing Psychology, Marketing Communications, Strategic Communication, Customer Insights, Market Opportunities, Customer Analysis, E-Commerce

    4.8 stars, 239 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (239) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Organizational Strategy for Competitive Advantage

    Skills you'll gain: Business Management, Business Leadership, Organizational Effectiveness, Decision Making, Innovation, Corporate Sustainability, People Management, Ethical Standards And Conduct, Leadership, Culture Transformation, Systems Thinking, Competitive Analysis, Strategic Partnership, Business Modeling, Environmental Social And Corporate Governance (ESG), Market Analysis, Influencing, Value Propositions, Growth Strategies, Culture

    4.7 stars, 4.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (4.3K) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Madecraft

    Invest in Yourself: Crafting an Incredible Personal Brand

    Skills you'll gain: Brand Strategy, Brand Marketing, Campaign Planning, Professional Networking, Brand Management, Branding, Storytelling, Mentorship, Communication Planning, Strategic Communication, Personal Attributes, Web Presence, Professional Development, LinkedIn, Overcoming Obstacles, Self-Awareness, Personal Integrity, Relationship Building, Recognizing Others, Personal Development

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • O

    Olay

    AI Beauty: Transforming Cosmetics via Prompt Engineering

    Skills you'll gain: Prompt Engineering, AI Personalization, AI literacy, Responsible AI, Personalized Campaigns, Prompt Patterns, AI Product Strategy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Artificial Intelligence, Case Studies, Data-Driven Marketing, Computer Vision, Customer Insights, Information Privacy, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • J

    John Wiley & Sons

    Facebook For Dummies

    Skills you'll gain: Facebook, digital literacy, Fundraising, Fundraising and Crowdsourcing, Social Media, Social Media Content, Social Media Marketing, Social Media Management, Social Media Strategy, Shared Media, Safety and Security, Communication, Security Awareness, Personally Identifiable Information, Event Management, Group Policy, Relationship Building, Content Scheduling, Web Presence, Information Privacy

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Pennsylvania

    商务基础 (中文版)

    Skills you'll gain: Financial Statements, Financial Statement Analysis, Operations Management, Return On Investment, Financial Accounting, Operations, Financial Reporting, Process Analysis, Income Statement, Operational Efficiency, Business Operations, Capital Budgeting, Marketing, Inventory Control, Cash Flows, Finance, Strategic Marketing, Brand Marketing, Financial Modeling, Business Planning

    4.8 stars, 341 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (341) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • P

    Packt

    Growth Product Manager's Handbook

    Skills you'll gain: Growth Strategies, Product Management, Agile Product Development, Product Marketing, Customer Success Management, User Research, Product Roadmaps, Product Strategy, Performance Metric, Go To Market Strategy, Performance Measurement, Product Development, Product Improvement, Customer Insights, Value Propositions, Design and Product, Content Performance Analysis, Design Thinking, User Experience, B2B Sales

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • P

    Packt

    Automation, Reporting, and Advanced Features

    Skills you'll gain: Salesforce, Salesforce Development, Dashboard, Dashboard Creation, Marketing Automation, Process Design, Application Lifecycle Management, Application Deployment, User Flows, Email Automation, Business Process Automation, Workflow Management, Business Reporting, Automation, Report Writing, Sales Process

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of Virginia

    Foundations of Business Strategy

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Business Analysis Tools, Business Economics, Value Propositions, Market Dynamics

    4.8 stars, 3.4K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (3.4K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Generative Engine Optimization (GEO), Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.7 stars, 91 reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (91) · Intermediate · Specialization · 1 - 3 Months

    Status: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • U

    University of New Mexico

    International Business I

    Skills you'll gain: International Finance, Social Sciences, Economics, Policy, and Social Studies, International Relations, Social Studies, Political Sciences, Economic Development, Culture, Global Marketing, Socioeconomics, Cultural Diversity, World History, Intercultural Competence, Business Economics, Cultural Sensitivity, Economics, Business, Financial Market

    4.7 stars, 2.3K reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (2.3K) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • P

    Pearson

    Global Business

    Skills you'll gain: Entrepreneurship, Organizational Structure, New Business Development, Business Development, Business Strategy, Global Marketing, Leadership, Business Management, Corporate Strategy, Business Planning, Competitive Analysis, Market Opportunities, Strategic Decision-Making, Business Risk Management, Market Dynamics, Decision Making, Innovation, Risk Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
1…737475…306

In summary, here are 10 of our most popular sports marketing courses

  • 市场营销概论 (中文版): University of Pennsylvania
  • Organizational Strategy for Competitive Advantage: University of Illinois Urbana-Champaign
  • Invest in Yourself: Crafting an Incredible Personal Brand: Madecraft
  • AI Beauty: Transforming Cosmetics via Prompt Engineering: Olay
  • Facebook For Dummies: John Wiley & Sons
  • 商务基础 (中文版): University of Pennsylvania
  • Growth Product Manager's Handbook: Packt
  • Automation, Reporting, and Advanced Features: Packt
  • Foundations of Business Strategy: University of Virginia
  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok