• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • R

    Real Madrid Graduate School Universidad Europea

    Academic Background

    Skills you'll gain: Sustainable Development, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainable Systems, Sustainability Standards, Environmental Issue, Sustainable Business, Sustainability Reporting, Business Ethics, Governance, Environment and Resource Management, Systems Thinking, Social Impact, Events and Conferences, Climate Change Mitigation, Social Justice, Diversity and Inclusion

    Beginner · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Digital Marketing Campaign Optimization

    Skills you'll gain: Digital Marketing, Email Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Blogs, Digital Media Strategy, Content Performance Analysis, Marketing Strategies, Online Advertising, Advertising Campaigns, Campaign Management, Digital Brand Strategy, Marketing Planning, Digital Marketing Tools, Marketing Effectiveness, Contextual Advertising, Social Media, Data-Driven Marketing, Social Media Marketing, Marketing Strategy and Techniques

    Beginner · Specialization · 3 - 6 Months

  • M

    Madecraft

    Digital Marketing Essentials

    Skills you'll gain: Google Analytics, Lead Generation, Digital Marketing, Value Propositions, Digital Brand Strategy, Marketing Strategies, Target Audience, Digital Marketing Campaigns, Marketing Automation, Marketing Strategy and Techniques, Marketing Effectiveness, Strategic Marketing, Digital Media Strategy, Marketing Analytics, Web Analytics, Data-Driven Marketing, Search Engine Optimization, Analytics, Search Engine Marketing, Customer Retention

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Strategic Value and Leadership in Internal Audit

    Skills you'll gain: Internal Controls, Internal Auditing, Strategic Leadership, Financial Controls, Management Training And Development, Auditing, Risk Control, Audit Planning, Succession Planning, Compliance Auditing, Quality Improvement, Continuous Improvement Process, Continuous Quality Improvement (CQI), Team Leadership, Leadership and Management, Quality Assessment, Generally Accepted Auditing Standards, Ethical Standards And Conduct, Business Ethics, Business Leadership

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Python Functions, Files, and Dictionaries

    Skills you'll gain: File I/O, Data Import/Export, Python Programming, File Management, Functional Design, Programming Principles, Data Structures

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Chart HR Trends

    Skills you'll gain: Data Visualization, Data Storytelling, Interactive Data Visualization, People Analytics, Microsoft Excel, Prompt Engineering, Oral Expression, Trend Analysis, AI Workflows, Descriptive Analytics, Persuasive Communication, Stakeholder Communications, AI Integrations, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • M

    Minnesota State University, Mankato

    Leadership Presence and Credibility

    Skills you'll gain: Trustworthiness, Influencing, Executive Presence, Communication, Self-Awareness, Leadership, Business Leadership, Leadership Development, Persuasive Communication, Team Leadership, Emotional Intelligence, Personal Development, Initiative and Leadership, Personal Integrity, Resilience, Interpersonal Communications, Strategic Communication, Constructive Feedback, Culture

    Advanced · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Web Development for Beginners

    Skills you'll gain: Responsive Web Design, Color Theory, Version Control, Typography, HTML and CSS, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), GitHub, Git (Version Control System), Web Design, Web Design and Development, Web Development, Software Versioning, Web Content Accessibility Guidelines, Front-End Web Development, AI Integrations, Application Deployment, Image Quality, Web Development Tools, User Interface (UI) Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of California, Santa Barbara

    Leave and Benefits Law

    Skills you'll gain: Employee Retirement Income Security Act, Family and Medical Leave Act of 1993, Benefits Administration, Workers Compensation, Benefits Enrollment Processes, Compensation and Benefits, Labor Compliance, Labor Law, Human Resource Policies, Law, Regulation, and Compliance, Human Resources, Disabilities, Human Resource Management, Workforce Management, Occupational Safety And Health, Legal Risk, Claims Processing, Coordinating, Coordination

    Beginner · Course · 1 - 4 Weeks

  • R

    Real Madrid Graduate School Universidad Europea

    Deporte Sostenible: Valores y Prácticas de un Club

    Skills you'll gain: Sustainable Development, Governance, Sustainability Standards, Stakeholder Engagement, Environmental Regulations, Environmental Laws, Social Impact, Sustainable Business, Stakeholder Management, Drive Engagement, Stakeholder Communications, Social Justice, Public Health and Disease Prevention, Corporate Sustainability, Environmental Resource Management, Stakeholder Analysis, Environmental Management Systems, Sports Medicine, Sustainability Reporting, Business

    Beginner · Specialization · 3 - 6 Months

  • M

    Macquarie University

    Organisational design: Know your organisation

    Skills you'll gain: Human Resource Strategy, Organizational Strategy, Culture Transformation, Organizational Structure, Human Resources, Organizational Effectiveness, Workforce Planning, Organizational Development, Human Resources Management and Planning, Organizational Change, Strategic Leadership, Operational Risk, Plan Execution, Internal Controls, Risk Mitigation, Risk Management, Business Strategy, Business Systems, Key Performance Indicators (KPIs), Report Writing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 3 Months

  • I

    IBM

    Introduction to DevOps

    Skills you'll gain: DevOps, Agile Methodology, Cloud-Native Computing, Devops Tools, Continuous Integration, CI/CD, Test Driven Development (TDD), Agile Software Development, Scrum (Software Development), Continuous Deployment, Software Development Methodologies, Behavior-Driven Development, Cloud Computing Architecture, Continuous Delivery, Performance Metric, Team Performance Management, Accountability, Culture Transformation, Microservices, Organizational Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Beginner · Course · 1 - 3 Months

1…747576…834

In summary, here are 10 of our most popular brand management courses

  • Academic Background: Real Madrid Graduate School Universidad Europea
  • Digital Marketing Campaign Optimization: EDUCBA
  • Digital Marketing Essentials: Madecraft
  • Strategic Value and Leadership in Internal Audit: University of Illinois Urbana-Champaign
  • Python Functions, Files, and Dictionaries: University of Michigan
  • Chart HR Trends: Coursera
  • Leadership Presence and Credibility: Minnesota State University, Mankato
  • Web Development for Beginners: University of California, Davis
  • Leave and Benefits Law: University of California, Santa Barbara
  • Deporte Sostenible: Valores y Prácticas de un Club: Real Madrid Graduate School Universidad Europea

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok