Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Johns Hopkins University
Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Proposal Writing, Business Writing, Proposal Development, Sales Presentation, Sales Presentations, Presentations, Value Propositions, Data Visualization, Company, Product, and Service Knowledge, Content Creation, Business Strategy, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Web Analytics, Brand Loyalty, Marketing Strategies, Campaign Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Customer Relationship Management, Customer experience strategy (CX), Customer Success Management, Customer Acquisition Management, Customer Analysis, Customer Data Management, Customer Retention, Customer Relationship Building, Marketing Automation, Value Propositions, Portfolio Management, Performance Measurement, Automation
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Innovation, Business Strategy, Stakeholder Analysis, Business Management, Business Ethics, Design Thinking, People Management, Business Modeling, Corporate Finance, Social Impact, Organizational Structure, Entrepreneurship, Fundraising, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Labor Relations, Labor Law, Culture, Social Studies, International Relations, World History, Diversity Awareness, Economic Development, Socioeconomics, Cultural Diversity, Social Justice, Global Marketing, Business Economics, Demography, Social Sciences, Sociology, Market Opportunities, Public History, Economics, Political Sciences
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Organizational Structure, Diagram Design, Marketing Collateral, Graphic Design, Presentations, Dashboard, Data Visualization
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media Content, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, Artificial Intelligence, Content Marketing, Workflow Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Personalization, Mobile Development, Generative AI, Anthropic Claude, LLM Application, Apple iOS, AI Product Strategy, Machine Learning Methods, Application Design, Cloud Development, Data Strategy, Embedded Software, User Interface and User Experience (UI/UX) Design
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Systems, Sustainable Development, Sustainability Standards, Business Reporting, Annual Reports, Supply Management, Supply Chain Planning, Social Impact, Initiative and Leadership, Empowerment, Environmental Issue, Product Lifecycle Management, Climate Change Mitigation, Organizational Structure, Accounting, Marketing
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Presentations, Animations, LinkedIn, Marketing Design, Social Media, Instagram, Social Media Marketing, Facebook, Marketing Materials, Marketing Budgets, Graphic Design, Marketing
Beginner · Guided Project · Less Than 2 Hours

Universidad Nacional Autónoma de México
Skills you'll gain: Financial Analysis, Case Studies, Entrepreneurship, Human Resources Management and Planning, New Product Development, Market Share, Marketing Strategies, Business Development, Business Analysis, Business Management, Business, Small Business Accounting, Organizational Structure, Recruitment
Beginner · Course · 1 - 4 Weeks