Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

University of California, Santa Cruz
Skills you'll gain: C++ (Programming Language), Go (Programming Language), File I/O, Data Structures, C and C++, Object Oriented Programming (OOP), Object Oriented Design, Programming Principles, Software Design Patterns, Debugging, Computer Programming, Unit Testing, C (Programming Language), Software Design, Program Development, Algorithms, Graph Theory, Software Testing, Computer Science, Computational Logic
★ 4.5 (9.6K) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Cloud Deployment, Software Development Life Cycle, Open Web Application Security Project (OWASP), Containerization, Server Side, Istio, Software Architecture, Node.JS, Application Deployment, Restful API, Database Design, Kubernetes, Cloud-Native Computing, Responsive Web Design, Git (Version Control System), Ajax, Grafana, Javascript, Azure DevOps, Software Development
★ 4.6 (9.2K) · Beginner · Professional Certificate · 3 - 6 Months

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Infrastructure, Prompt Engineering, Kubernetes, Prompt Engineering Tools, Containerization, Infrastructure As A Service (IaaS), Prompt Patterns, Cloud Platforms, Cloud Storage, Cloud Services, Identity and Access Management, Application Deployment, Virtual Machines, Cloud-Native Computing, Virtual Networking, Cloud Computing, Cloud Management, Application Development, Cloud Deployment
★ 4.7 (49K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Generative Model Architectures, Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, B2B Sales, AI Personalization, Marketing Collateral
★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Storytelling, Visual Storytelling, Case Studies, Search Engine Optimization, Goal Setting, Web Presence, Information Architecture, Web Content, Value Propositions, Branding, Personal Attributes, Target Audience
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, IT Management, Product Development, Technology Strategies, Agile Product Development, Innovation, Creativity, Strategic Thinking, Information Technology Architecture, Thought Leadership, Business Strategy, Leadership and Management, Marketing, Storytelling
★ 4.7 (21K) · Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Responsible AI, ChatGPT, AI powered creativity, Prompt Engineering, AI literacy, Artificial Intelligence, Video Production, Copywriting, Content Creation, Keyword Research, Ideation, Search Engine Optimization, Content Optimization, Content Strategy, Data Security
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: User Experience Design, User Experience, Persona (User Experience), Web Content Accessibility Guidelines, User Story, UI/UX Research, User Centered Design, Design Thinking, User Research, Human Factors, Human Centered Design, Ideation, Competitive Analysis, Solution Design, Persona Development
★ 4.8 (17K) · Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Client Services, Loyalty Programs, Customer Retention, Relationship Management, E-Commerce, Brand Loyalty, Customer Relationship Management, Customer Service, Customer Relationship Building, Customer Engagement, Web Analytics, Digital Marketing, Product Improvement, Customer Analysis, Digital Analysis, Digital Marketing Tools, Conversion Funnel Analysis, Performance Analysis, Customer Insights, Presentations
★ 4.8 (6K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Storytelling, Client Services, Presentations, Logo Design, Visual Storytelling, Sales Presentations, Oral Expression, Brand Strategy, Branding, Sales Prospecting, Business Strategy, Proposal Writing, Case Studies, Business Planning, Portfolio Management, Search Engine Optimization, Goal Setting, Web Presence, Customer Acquisition Management, Creativity
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Pinterest, Content Development and Management, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Social Media Content, Content Strategy, Social Media Marketing, Content Scheduling, Paid media, Social Media Campaigns, Marketing Strategies, Social Media, Marketing Automation, Social Media Strategy, Marketing, Social Media Analytics, Content Marketing, Digital Marketing Tools, Business Marketing
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Email Marketing, A/B Testing, Campaign Planning, Key Performance Indicators (KPIs), Newsletters, Email Automation, Campaign Management, Stakeholder Communications, Marketing Analytics, Copywriting, Data-Driven Marketing, Dashboard Creation, Business Metrics, Marketing Automation, LinkedIn, Marketing Communications, Marketing Planning, Marketing, Data Analysis, Generative AI Agents
Beginner · Specialization · 3 - 6 Months