Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems.
This course is part of the Google UX Design Professional Certificate
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Course 2 of 7 in the
Beginner Level
Approx. 31 hours to complete
English
Subtitles: English
What you will learn
Describe common UX research methods.
Empathize with users to understand their needs and pain points.
Develop problem statements to define user needs.
Generate ideas for possible solutions to user problems.
Skills you will gain
User Experience (UX)UX ResearchWireframePrototypeUser Experience Design (UXD)
Flexible deadlines
Reset deadlines in accordance to your schedule.
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Course 2 of 7 in the
Beginner Level
Approx. 31 hours to complete
English
Subtitles: English
Offered by
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
Syllabus - What you will learn from this course
5 hours to complete
Integrating research into the design process
As a UX designer, it's your job to put the user front-and-center in everything you do. In this part of the course, you'll explore the role of research in the design process to help you better understand and empathize with users. You'll also learn about the benefits and drawbacks of common UX research methods. And, you'll identify and account for biases that can arise when conducting research.
5 hours to complete
11 videos (Total 44 min), 6 readings, 5 quizzes
9 hours to complete
Empathizing with users and defining pain points
Get ready to begin the design process for a new portfolio project: a mobile app! This part of the course will focus on empathizing with users, which is the first phase of the design process. You’ll conduct interviews with real users to build empathy maps and create personas. These hands-on activities will help you understand user perspectives and pain points.
9 hours to complete
8 videos (Total 37 min), 12 readings, 6 quizzes
4 hours to complete
Creating user stories and user journey maps
In this part of the course, you'll continue to empathize with users of the mobile app you'll later design. You'll craft user stories and develop user journey maps. You’ll also learn about the importance of considering accessibility when empathizing with users.
4 hours to complete
8 videos (Total 26 min), 7 readings, 4 quizzes
4 hours to complete
Defining user problems
All of your work to empathize with users will help you define the problem that users are facing. In this part of the course, you'll move from the empathize phase into the define phase of the design process. To define the problem your designs will solve, you’ll build a problem statement, a hypothesis statement, and a value proposition. In addition, you’ll explore how psychology and human factors influence design.
4 hours to complete
7 videos (Total 18 min), 7 readings, 6 quizzes
Reviews
TOP REVIEWS FROM START THE UX DESIGN PROCESS: EMPATHIZE, DEFINE, AND IDEATE
by ACMay 10, 2021
Beautifully designed course that is user friendly, and SUPER easy to use/navigate. The course has engaging and entertaining content that makes it easy to stay engaged and motivated. Nice job Google!!
by RSMar 23, 2021
A great foundational wealth of knowledge on how to start the UX Design process. This information really helps you build a framework for the coursework within the Google UX Design certification.
by ACJul 2, 2021
Very great course for both a UX beginner and someone who already has some basic knowledge, but would like to go through the whole process of researching customer needs from the very beginning.
by RLMar 23, 2021
Very good course with a really solid project to follow through each week. Going through all the steps helped me think about project design with an eye towards the user experience in new ways.
About the Google UX Design Professional Certificate
Prepare for a career in the high-growth field of UX design, no experience or degree required. With professional training designed by Google, get on the fast-track to a competitively paid job. There are currently 113,700 U.S. job openings in UX design with an average entry-level salary of $58,600.¹
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