Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

University of Colorado Boulder
Skills you'll gain: Campaign Planning, Strategic Communication, Communication Planning, Target Audience, Campaign Management, Advertising, Marketing Communications, Advertising Campaigns, Resource Allocation, Media Strategy, Brand Management, Corporate Communications, Integrated Marketing Communications, Stakeholder Communications, Public Relations, Marketing, Business Strategy, Communication, Business Communication, Business Process
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Advertising, Online Advertising, Social Media Campaigns, Paid media, Marketing, Social Media, Customer Data Management, Digital Marketing
Advanced · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Retail Management, Marketing Channel, Retail Store Operations, Merchandising, Supply Chain Planning, Supply Chain, Logistics Management, Supply Chain Systems, Business Strategy, Market Opportunities, Competitive Analysis, Technology Strategies, Promotional Strategies, E-Commerce, Conflict Management, Growth Strategies, Web Presence, Digital Transformation
Beginner · Course · 1 - 4 Weeks

Board Infinity
Skills you'll gain: Financial Statement Analysis, Financial Statements, Operations Management, Financial Analysis, Selling Techniques, Operations, Supply Chain, Business Operations, Operational Efficiency, Sales, Balance Sheet, Sales Process, Business Management, Logistics Management, Marketing, Advertising, Marketing Strategies, Process Design, Business Economics, Lean Methodologies
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Music, Market Opportunities, Music Performance, Entrepreneurship, New Business Development, Intellectual Property, Performing Arts, Marketing and Public Relations, Digital Transformation, Marketing, Music History, Innovation, Business Modeling, Revenue Management, Media and Communications, Business Ethics, Event Management, Media Production, Ethical Standards And Conduct, Compensation Management
Mixed · Course · 1 - 3 Months
Northwestern University
Skills you'll gain: Verbal Communication Skills, Healthcare Industry Knowledge, Health Care, Public Speaking, Communication Strategies, Professionalism, Mentorship, Relationship Building, Personal Development, Overcoming Obstacles
Mixed · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Online Advertising, E-Commerce, Marketing Strategy and Techniques, Digital Marketing, Digital Advertising, Business Strategy, Social Media Strategy, Google Ads, Advertising, Technology Strategies, Digital Transformation, Email Marketing, Social Media, Advertising Campaigns, Social Media Campaigns, Branding
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Campaign Planning, Campaign Management, Market Analysis, Marketing Strategies, Performance Reporting, Return On Investment, Data-Driven Marketing, Performance Measurement, Data Visualization Software, Data Ethics, Marketing Channel, Smart Goals, Key Performance Indicators (KPIs), Growth Strategies, Data Access, Data Quality
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Social Media, Social Media Management, Social Media Marketing, Advertising, Target Audience, Social Media Content, Facebook, Social Media Strategy
Beginner · Guided Project · Less Than 2 Hours

Simplilearn
Skills you'll gain: Email Automation, Marketing Automation, OpenAI API, Business Process Automation, AI Workflows, OpenAI, ChatGPT, Automation, Performance Tuning, Workflow Management, Generative AI, Scalability, Blogs, Process Optimization, Operational Efficiency, AI Integrations, Real Time Data, Business Logic, Social Media Content, Application Programming Interface (API)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Typography, Marketing Materials, Marketing Design, Graphic and Visual Design, Graphic Design, Marketing Collateral, Visual Storytelling, Layout Design, Visual Design, User Feedback, Marketing, Brochures, Digital Design, Adobe Photoshop, Adobe Illustrator, Constructive Feedback, Photo Editing, Design Elements And Principles, Drive Engagement, File Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Graphical Tools, Social Media Content, Social Media Marketing, Video Editing, Video Production, Social Media, Graphic and Visual Design Software, Graphics Software, Social Media Strategy, Graphic Design, Content Creation, Organizational Skills, Marketing, Marketing Communications, User Accounts
Intermediate · Guided Project · Less Than 2 Hours